Sr. Director, LoopNet Lifecycle Marketing at CoStar Group (Richmond, VA)

| Richmond, VA
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Sr. Director, LoopNet Lifecycle Marketing

Job Description

Lifecycle Marketing/CRM

CoStar is looking for a Director of Lifecycle/CRM Marketing the LoopNet platform. In this role, you will work with marketing and product teams to create a seamless and powerful customer/client experience. You will build and execute a communications strategy to foster a positive relationship with our customers and increase the overall customer lifetime value by promoting new product features and partnerships. The ideal candidate will have a strong sense of the customer/client lifecycle, an ability to iterate on ideas and optimize paid media and other owned channels to grow LoopNet's customer/client base. This individual will have experience with Lifecycle marketing and have a keen understanding of how to make the most of every customer/client touchpoint (email capture, impressions, virtual/web sessions). Ideal candidates will also have experience reporting on advertising and marketing campaigns across channels and strategies. Experience leading multi-million-dollar ad campaign budgets is required.

Responsibilities:
• Map and analyze our customer/client journey, including building and understanding customer/client personas and segmentation (owners, brokers, tenants and lenders)
• Build, manage and maintain automated communication workflows using marketing automation tools
• Constantly experiment, test and refine messaging and communication tactics (Email, SMS, push notifications, Social, etc )
• Work with product team on go-to-market strategies for new product features and enhancements including messaging, positioning, launch, etc
• Create, manage and monitor a reputation management system to achieve higher customer/client satisfaction rates
• Build and obsess over success metrics and analytics
• Manage and aggregate channel level reporting to build an integrated view of LoopNet's acquisition landscape and advertising effectiveness

Experience/Requirements:
• Bachelors degree required; computer science, engineering or other quantitative studies preferred
• 7+ years of relevant marketing experience
• 3+ years of experience in a lifecycle marketing or growth marketing role
• 2+ years of media buying experience
• Experience working with a large and complex customer base
• Experience in an e-commerce business with an omnichannel approach
• Strong project management, attention to detail and no-task-too-small mentality
• Possess a combination of B2B and B2C experience

Proficient in SQL

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
More Information on CoStar Group
CoStar Group operates in the Analytics industry. The company is located in Washington, DC, Bethesda, MD, Richmond, VA, Philadelphia, PA, Florham Park, NJ, Boston, MA, Atlanta, GA, Hendersonville, TN, Tampa, FL, Miami, FL, Chicago, IL, Southfield, MI, Denver, CO, Phoenix, AZ, Dallas, TX, Austin, TX, Phoenix, AZ, San Diego, CA, San Francisco, CA, Portland, OR and Seattle, WA. CoStar Group was founded in 1987. It has 4600 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 166 open jobs at CoStar Group, click here.
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