Sr. Director, Demand Generation at LivePerson (Remote)

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LivePerson (NASDAQ:LPSN) is a Conversational AI company creating digital experiences that are Curiously Human. Every person is unique, and our technology makes it possible for companies, including leading brands like HSBC, Orange, and GM Financial, to treat their audiences that way at scale. Nearly a billion conversational interactions are powered by our Conversational Cloud each month.

You'll be successful at LivePerson if you are excited to build something from the ground up. You excel by finding daily opportunities to grow at the same pace as the technology we're building, and you build partnerships that improve our business. Likewise, you're someone who sees feedback as a chance to learn and grow and believe decisions powered by data are the norm. You care about the wellbeing of others and yourself.


As the Sr. Director of Demand Generation at LivePerson, you will lead a motivated team of demand generation experts to drive the strategy and execution that will accelerate our growth, generating pipeline and ultimately revenue. You will oversee the planning, development, execution, measurement and optimization to generate qualified leads of new prospects and from existing customers. You will also partner with sales to accelerate leads through the funnel, meeting quarterly and annual revenue goals.

You will:
  • Build and lead a demand generation center of excellence that includes cross-functional collaboration with product marketing, sales, content, field marketing, digital marketing, SDRs and customer success to deliver quality opportunities that contribute to our revenue goals.
  • Develop and support Partner channel marketing opportunities to expand the impact of demand generation programs.
  • Build multi-channel inbound and outbound campaigns that align messaging to the target audience to capture interest and drive demand, including email, paid social, display, paid search, and more.
  • Establish, measure, and report on target KPIs and budgets for demand generation programs and campaigns to ensure spend is allocated to the highest-performing marketing tactics delivering the best ROI.
  • Work with key stakeholders to build and optimize Account Based Marketing programs.
  • Provide executive-level transparency to demand generation results in weekly, monthly and quarterly views.
  • Manage budgets and deliverables of third-party agencies, freelancers and contractors.
  • Work with Marketing Operations to define attribution models that inform strategies and select tools and marketing technology to measure, report on, and achieve goals
You have:
  • 10+ years of marketing and demand generation experience, with a deep understanding of Inbound, Outbound and Account Based Marketing strategies.
  • Proven experience building and scaling demand generation functions for high growth, global B2B SaaS companies.
  • A love of analytics and a proven track record of analyzing campaign performance and ROI, identifying actionable insights to achieve crucial metrics.
  • Experience demonstrating demand generation impact on business results, as well as attribution evaluation and funnel forecasting.
  • Creative, and willing to be hands-on. This is both a strategic and a "doing" role with a highly collaborative team.
  • Experience with core marketing technology products, specifically marketing automation, attribution, and ABM tools
  • Experience managing a team of direct reports and outsourced agencies including campaign, operations, marketing automation, paid and digital marketers.
  • Superior written and verbal communication skills
  • Strong understanding of all relevant acquisition channels, data-driven decision making and effective stakeholder communication.
  • Ability to share demand generation results for prior roles in enterprise technology providers including revenue contribution, deal acceleration trends, and collaboration with sales organizations.
  • Education: B.A. or B.S. in marketing or business.
  • Health: medical, mental, dental, and vision
  • Time away: vacation, dependent care, holidays, wellness days, and more
  • Financial: 401K, ESPP, Basic life and AD&D insurance, long-term and short-term disability
  • Family: parental leave, maternity support, fertility services
  • Development: tuition reimbursement, native AI learning
  • Additional: WFH support, 24/7 access to professional counselors, voluntary ins. coverage, exclusive perks and discounts
Why you'll love working here:

Your entrepreneurial spirit will be supported. We love team members who chase down their big ideas, become experts, help colleagues, and own their work. These four company values guide our continued, holistic growth as individuals, as teams, and as a global organization. And to further make our point, let's just say we're very proud to be on Fast Company's list of Most Innovative Companies and Newsweek's list of most-loved workplaces. At LivePerson, the option to work remotely has helped shape who we are today: a collective of innovators and industry leaders working toward the same vision. While we maintain hubs in NY and Seattle as well as WeWork locations across the globe, our employees choose the environments that work best for them from anywhere in North America.

Belonging at LivePerson:

At LivePerson, people from diverse backgrounds come together to make an impact and be their authentic selves. One way we share and connect is through our employee resource groups such as: Live In Color, LP Proud, and Women In Tech. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

We are committed to the accessibility needs of applicants and employees. We provide reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require a reasonable accommodation for any part of the application or hiring process should inform their recruiting contact upon initial connection.

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