Austin, TX

Sr Customer Marketing Manager at SailPoint (Austin, TX)

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SailPoint is seeking an experienced customer marketer to join our quickly growing Global Customer Marketing team. We're looking for a Sr. Customer Marketing Manager to drive all aspects of our customer reference program and to develop and scale our online customer community. In this role, you'll be responsible for identifying, engaging with and leveraging SailPoint customer advocates to influence bookings, deepen loyalty, create brand lift and make our customers heroes.
We are looking for someone who is passionate about advocacy and finding individuals that can serve as references through peer-to-peer calls, case studies, quotes, video testimonials, and more. This role is highly visible and cross-functional, requiring regular communication with SailPoint's customer marketing, sales leadership, customer success, and operations teams. This individual will also need to manage timely deliverables with strong communication and cross-functional partnering skills.
Successful candidates will have experience working in and evolving customer reference programs and developing advocacy communities to help scale their efforts. Candidates should like working with fast-paced teams, leading cross-functionally, and having autonomy to drive initiatives.
  • Manage all aspects of the sales reference program
  • Facilitate the end-to-end process for nurturing, managing and fulfilling customer references that align to sales, product growth, and key SailPoint initiatives
  • Proactively identify reference content and advocate gaps working with greater customer marketing, CSM and Sales teams to address
  • Create a world-class online community experience that engages and delivers value to the customer and internal ecosystem
  • Drive reference program operations initiatives across platforms and marketing channels while synthesizing multiple sources of data to provide strategic recommendations
  • Analyze and prepare all aspects of reference program performance through reporting and presentations
  • Manage our internal Reference Program Advisory Boards
  • Own our Executive Advisory Board program
  • Lead our ReferenceEdge implementation, leveraging all features and functionality to support a leading reference program
  • Continue to evolve and drive the program towards industry best practices

  • Bachelor's degree with emphasis on communications, marketing and business
  • 6+ years program/project management experience, preferably with SaaS solutions
  • Experience building and/or evolving reference programs
  • Effective Communication skills and ability to compose effect copy
  • Extremely self-motivated with a diligent work ethic
  • Strong attention to details
  • Ability to multi-task and prioritize requests, working under deadlines
  • Positive attitude and strong passion for serving and understanding customers
  • Proven track record of successfully handling stakeholder relationships at all levels
  • Good analytical skills
  • Experience with the following platforms: ReferenceEdge, Salesforce, Gainsight, Tableau and online community platforms

SailPoint is an equal opportunity employer and we welcome everyone to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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What are SailPoint Perks + Benefits

SailPoint Benefits Overview

Experience a Small-company Atmosphere with Big-company Benefits

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Documented equal pay policy
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available

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