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Job Category
Marketing

Job Details

Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments - including marketing, sales, commerce, and service - a single, shared view of every customer. We call it Customer 360.

Our company was founded on three disruptive ideas: a new technology model in cloud computing, a pay-as-you-go business model, and a new integrated corporate philanthropy model.

These founding principles have taken our company to great heights, including being named one of Forbes's "World's Most Innovative Company" eight years in a row and one of Fortune's "100 Best Companies to Work For" twelve years in a row. We are the fastest growing of the top 10 enterprise software companies, and this level of growth equals incredible opportunities to grow a career at Salesforce. Together, with our whole Ohana (Hawaiian for "family") made up of our employees, customers, partners and communities, we are working to improve the state of the world.

What does the Service Campaigns Manager do?

Service organizations own the relationship with customers longer than any other department and increasingly they play the most critical role in the overall Customer Experience. Salesforce is transforming the way companies provide engagement across all channels from Contact Center, Self Service, Field Service to Service Automation.

Introducing our clients to our portfolio of customer service solutions - and helping them understand their transformative potential - is the role of the Service Campaigns Team.

Using a broad portfolio of B2B marketing tactics across the entire campaign lifecycle, the Service Campaigns team is responsible for bringing the story of our Service Cloud products to the market. You'll design customer journeys, and build leads and pipeline. You'll be responsible for delivering on key marketing and revenue targets and managing the marketing budget for your campaign activities in collaboration with the Service campaigns team. Of course you'll find yourself surrounded by a world class team of B2B marketers excited to partner with you and drive our collective success.

On any given day, the Service Cloud campaigns Manager will find themselves -

Partnering with our Product Marketing, GTM, and the Head of Service Campaigns to translate the product message into compelling customer engagement tactics that help us reach Service executives and the IT leaders who support them.

Coordinating the output of our creative team to help in the project management of campaign execution.

Collaborating with our digital teams to optimize our SEO, SEM, Display, and digital demand generation programs.

Ensuring your lead pipeline is effectively landing into the right follow up channel, and that sales people know how to best engage with each prospect.

Working with vendors and customer engagement channels through which we can effectively reach prospects.

Optimizing campaign performance with an eye to budget performance and KPIs.

The ideal candidate will bring to the team -

• Deep understanding of best practices in B2B demand generation and integrated marketing
• A Bachelor degree from a 4-year college/university, or equivalent.
• Demonstrated demand generation and/or integrated marketing experience, ideally from the campaigns, product marketing, or sales function of a cloud based B2B provider.
• 3-5 years' experience driving market demand and sales pipeline programs.
• A keen ability to translate 'messages' into 'market content', and optimize the compelling delivery of that content through different channels.
• High degree of comfort working with analytics and BI tools
• Ability to thrive in a matrix environment

About the Candidate

The ideal candidate is likely a revenue marketing and B2B marketing rockstar who knows what it takes to be successful in the enterprise technology market. You bring 'B2C' level engagement and excitement to 'B2B' marketing. Your marketing capabilities are best-in-class and you're comfortable 'owning your numbers' and campaigns. You thrive in managing through change, and you're never happy settling for "the way things have always been done." You are able to clearly and effectively articulate the 'why' behind the strategy, and influence a broad range of stakeholders at all different levels of the organization.

You're a true cloud marketing professional - And you're ready to share your skills and enthusiasm with others.

Accommodations

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our benefits.

Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org .

Salesforce welcomes all.

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