We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/.

Can you drive important organic growth in the education space? We are seeking an individual to research, prioritize and direct SEO efforts, including onsite and offsite optimization and keyword expansion. You'll also help provide guidance for paid search campaigns to ensure their success.

We are looking for an analytical, self-motivated professional who is a skilled communicator and able to collaborate with various teams. With current knowledge of SEO and SEM standard methodologies and techniques, your goal will be to ensure that content is search-engine friendly and optimized to increase visibility and profitability outcomes.

Duties/Responsibilities

• Collect data and report on traffic, rankings, and other SEO aspects
• Manage offsite and onsite optimization projects and report on performance
• Perform ongoing keyword research including optimization, discovery, and expansion of keyword opportunities
• Research and implement content recommendations for organic SEO success
• Collect and analyze data and results, identify trends and insights for maximum return on investment in paid search campaigns
• Collaborate with Marketing teams to direct off-page optimization projects (such as link-building)
• Collaborate with editorial and marketing teams to drive SEO in content creation
• Optimize copy and landing pages for search engine optimization
• Collaborate with the development team to ensure best practices are properly implemented on newly developed code

Experience/Requirements

• A minimum of two years of SEO experience as an SEO Specialist or in a similar role
• Knowledge of standard and current best practices, ranking factors, and search engine algorithms
• Solid understanding of HTML/CSS
• Experience with SEO reporting
• Experience with relevant tools (e.g. SEMRush, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, Google Search Console, WebTrends)
• Proven SEM research experience supporting Paid Search campaigns
• Excellent communication skills
• Strong organizational and leadership skills
• Analytical mentality with numerical proficiency
• Proficient in MS Office (e.g. Excel, Word, PowerPoint)
• Experience in educational marketing a huge plus

Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage's EEO/Affirmative Action Policy signed by CEO Michael Hansen and Equal Employment Opportunity is the Law notice by visiting their corresponding links.

Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1 (617) 289-7917.

If you are a Colorado state resident, please email [email protected] to receive compensation information for this role. Please be sure to include this posting's job ID in the subject line of the email to help ensure a timely response.

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.