Description

We provide technology that community financial institutions use to manage risk and drive growth. Our solutions automate key processes - from anti-money laundering to fraud detection to CECL readiness to lending workflows - empowering our customers by addressing their Enterprise Risk Management needs.

This is an exciting opportunity for someone who is not only a master of their craft, but also shares our commitment to driving a strong company culture by putting their heart and soul into their work every day.
Abrigo is actively seeking a Senior Product Marketing Manager to join our growing Marketing Team. Our innovative products and services are industry-leading, and we need a strong marketer to build a best in class go-to-market strategy and work alongside Product Management to determine future product direction.

This role will work very closely with Product Management, existing Product Marketing Managers, and Sales to understand the market's needs and align them to our product's specifications. Similarly, this role will translate technical feature-sets into market-ready messaging that compels buyers to learn more. The Senior Product Marketing Manager will also be responsible for aggregating, documenting, and disseminating to Abrigo stakeholders the competitive landscape, market trends, and Abrigo differentiators to increase pipeline conversion. Stakeholders could include Sales, Product, Client Success, Marketing, Corporate Development, and others.

Success for a Senior Product Marketing Manager will be measured by on-time delivery for new-product launches, Sales readiness and tool build outs, and revenue and usage of the supported product(s). This role could transition into a Team Lead of our Product Marketing team with demonstrated success and leadership.

What You'll Do:

• Act as the liaison between our buyers, Product, the Marketing Team, and other internal stakeholders as necessary
• Develop an Abrigo-wide go-to-market workflow for new products and services
• Own the messaging, value proposition, and competitive positioning of Abrigo's solution(s) including "Win/Loss" reporting to stakeholders
• Refine and execute the company's product hierarchy with input from the Marketing Leadership team
• Leverage competitive data and analytics to guide product direction and messaging
• Develop sales enablement tools to concisely communicate Abrigo's product(s) and their value to the market
• Build rapport and product visibility with leading industry analysts and/or associations
• Track success of new and existing products to inform promotional strategies, pricing rules, and resource allocation

What You'll Need:

• BA/BS degree or equivalent and 5+ years in B2B product marketing
• Experience with B2B software is preferred
• Ability to work and communicate with senior/executive level partners within and outside the company
• Data-driven decision making
• Demonstrated ability in communicating and understanding more complex technical issues
• Excellent written and oral communication skills
• Project management experience to drive a successful product launch
• Ability to lead customer calls and webinars
• Ability to work with technical leaders in Product Management and IT

What You'll Earn:

• Market competitive total rewards package
• To be part of the Heart & SOUL of a winning company with an inspiring mission
• The opportunity to Make Big Things Happen
• Competitive salary along with full health benefits with an HSA option
• Unlimited PTO and bank holidays
• 401(k) plan and company match

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, age, genetic trait, sexual orientation, national origin, disability status, or any other characteristic protected by law.

Abrigo is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] with the subject line accommodation.