Senior Marketing Analyst (Houston, TX)

| Houston, TX
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About Us

Our mission is to make hourly work easier for local businesses and hourly workers. Homebase currently serves more than 100,000 small (but mighty) businesses with everything they need to manage their hourly teams: employee scheduling, time clocks, payroll, team communication, hiring, onboarding, and compliance. Just don’t call us “Human Capital Management.” We have built tools for the busiest businesses, so owners and employees can spend less time on bullsh*t and more time on what matters. The Homebase team brings small business expertise from Intuit, Square, OpenTable, Yelp, Gusto, and First Data. Homebase is backed by leading venture investors Bain Capital Ventures, Baseline Ventures, Cowboy Ventures, Khosla Ventures, Plus Capital, and GGV Capital.

We're currently hiring in all Homebase hubs: Atlanta, GA, Houston, TX, Austin, TX Denver, CO, San Francisco, CA, Los Angeles, CA, Toronto, CA

You

  • You are someone who loves answering questions and empowering your team through data. 
  • You are a natural sleuth – hunting through systems, uncovering clues, and building a complete picture to understand what’s happening. You are someone who must know why.
  • You get excited to tackle new and different challenges - from A/B testing analysis to measuring SEO reach to sizing new markets. You love optimizing and driving efficiency and are ready to jump into the data to troubleshoot any issues that come your way or discover new insights to drive growth. If you don’t have the data you need, you figure out a way to get it.
  • You enjoy synthesizing data into actionable insights for others on your team. You are a natural connector of dots, interpreter of numbers, and you share your insights to make everyone else stronger.

The Job

Reporting to our Head of Performance Marketing, you’ll work closely with our marketing leadership to measure the efficacy of marketing campaigns and identify opportunities for growth. You’ll deeply understand our performance tactics (including paid search, paid social, direct mail, display advertising, SEO, and others), providing the team with insights and recommendations for optimizations. You will partner with our content and social teams to set goals and measure top-of-funnel brand engagement. You’ll also partner with our customer marketing teams to understand our customer journey and drive activation, upsell, and cross-sell through email, chat, and other channels. You will fundamentally help us define success in marketing and continue to improve. 

Responsibilities

  • Measure the efficacy of a variety of marketing campaigns (paid, organic, brand, email, chat, website, social). Partner with the marketing team to set goals, measure results, uncover insights and make recommendations. 
  • Understand the performance of our full funnel, from prospect to signup to active customer – and connect the dots between different systems and data sources to provide a complete picture of marketing results.
  • Size and analyze new markets, channels, or opportunities.
  • Make recommendations to senior leadership on how we can improve overall efficiency marketing campaigns, budget, and targeting.
  • Dig into critical business metrics to understand why they are moving up or down – and what we should do about it.
  • Partner with marketing team members on running, measuring, analyzing A/B tests.
  • Drive marketing ops tasks when needed to set up proper marketing attribution and tracking; Work closely with data, engineering, marketing, and biz ops to make sure we have accurate data flowing to and from our database.
  • Lead the migration of marketing data from external vendors into Looker for easy reportability to the broader organization.

Qualifications 

  • 5+ years experience in marketing analyst or related roles 
  • Deep experience measuring efficiency of paid & organic marketing campaigns
  • Familiarity with measuring ROI of top-of-funnel or brand marketing campaigns
  • Understanding of best practices in tracking and attribution across channels
  • Experience using paid marketing tools (Google Ads/Bing Ads/Facebook Ads/Apple Ads), analytics and tracking tools (Google Analytics, google tag manager), search and SEO tools (such as Google Search Console, SEMRush, Ahrefs), data visualization tools ( such as Looker/Tableau/Domo/Spotfire)
  • Strong data analysis skills - proficiency in Excel/Google Sheets/SQL is a must; statistical analysis using Python or R recommended
  • Ability to dig into complex, ambiguous problems, using multiple data sources and tools to come up with answers and recommendations
  • Communicatiion skills: ability to work collaboratively, synthesize data and present actionable insights
  • Strong attention to detail and ability to manage complex projects from end-to-end
  • Ability to manage multiple projects simultaneously, prioritize, and meet tight deadlines
  • Ability to adapt to a growing and dynamic environment 
  • Experience in SMB or consumer products and/or SaaS a plus
Homebase Team Attributes: If you resonate with these traits, you may be a Homie!
  • Gets shit done - Moves quickly and with urgency to deliver results. Strong bias to action.
  • Strong work ethic - Willing to work hard and put in the time to accomplish outsized goals.
  • Learning mindset - Proactive in personal development. Highly curious and driven to learn.
  • Sets a high bar - Expects personal and team performances to be world-class.
  • Humble - Delivers exceptional results without an ego. Shares credit broadly.
  • Team Player - Collaborative. Motivates and creates positive environments for colleagues and teams.

What We Offer You

  • Stock Options - everyone is an owner
  • Comprehensive Insurance Plans
  • 401(k) program +4% company match
  • Remote work with hybrid option in multiple locations
  • Top-of-the-line equipment and home office $$
  • Annual Holidays and Accrued PTO
  • A dynamic, well-connected, productive team
  • Fun company activities

At Homebase, we value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase is proud to be an equal opportunity employer and participant in the U.S. Federal E-Verify program.

More Information on Homebase
Homebase operates in the HR Tech industry. The company is located in San Francisco, CA, Atlanta, GA, Austin, TX, Denver, CO, Houston, TX and Houston, TX. Homebase was founded in 2014. It has 338 total employees. To see all 24 open jobs at Homebase, click here.
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