Senior Manager, Content Marketing - Financial Services (Atlanta, GA)

| Atlanta, GA
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Job Description

Come Create at Ricoh

If you are seeking a team driven by passion and purpose, come create with us at Ricoh. We are a team of information seekers and customer-obsessed collaborators who aspire to deliver the services, solutions, and technologies that empower business success. We are looking for talented, inspired individuals to join us to help drive high-performance team and our commitment to excellence.

Ricoh is an integrated solutions provider and partner that connects people and technology, creates outstanding customer experiences, and delivers innovation for businesses worldwide. We empower digital workplaces by enabling individuals to work smarter from any location and harness the power of information--how it is collected, stored, managed, and shared--to unlock the potential in every organization. We deliver services and technologies that inspire our customers' success and guide them toward a better and more sustainable future. If you are seeking a purpose-driven and passionate team, come create with us, and help drive our high-performance culture of excellence into tomorrow.

Invest in yourself

At Ricoh, you can:

  • Choose from a broad selection of medical, dental, life, and disability insurance options.
  • Contribute to your financial security with Retirement Savings Plan (401K), Health Savings Account (HSA), and Flexible Spending Account (FSA) investments.
  • Augment your education with team member tuition assistance programs.
  • Enjoy paid vacation time and paid holidays annually.
  • Tap into many other benefits to enhance your health, wellness, and ongoing personal and professional development.


POSITION PROFILE

Responsible for content strategy development and coordinating, developing, and writing content that broadens and supports Ricoh's unique voice and its capabilities in the healthcare industry and some additional general markets, and for creating opportunities for authentic conversations with our audiences. Create and execute strategic content development plans that build awareness and understanding of Ricoh's portfolio and align those with market trends and buyer needs to educate and expand our target audiences.

This position requires a unique blend of marketing strategy and editorial skills to write compelling long-form content as well as engaging short-form content, infographics, emails, headlines, and calls to action. The Content Marketing Sr. Manager is expected to partner closely with Go-To-Market Managers, Product and Portfolio Managers, Designers, and social media and Communications teams to create the most impactful content experiences possible across multiple channels. We are seeking someone with a passion for writing great content and who can establish trust with an audience through a consistent voice.

JOB DUTIES AND RESPONSIBILITIES

  • Develop content strategy for top and middle of the funnel to support and advance buyer journeys with our target audiences
  • Write, proof and edit omni-channel long-form, short-form and promotional copy -- all with SEO planning embedded at the outset
  • Support strategic field activities by creating content that will support the organization when we attend and speaks at open-houses, seminars, tradeshows and Ricoh technology showcase events.
  • Initiate content/story ideas and create a content calendar
  • Edit content written by other Marketing groups or Agencies
  • Communicate complex technical data in a clear and compelling manner to our target audiences
  • Collaborate with a cross-functional groups of the Marketing team and business leaders to create engaging content clusters and journeys for our target audiences across channels
  • Ensure consistency and adherence to brand standards and brand tone/voice
  • Participate in brainstorming and creative concept meetings; collaborate with Go-to-Market, Product, and Portfolio teams to translate strategies outlined in creative briefs into engaging concepts and copy for various business units and clients; generate creative concepts that support marketing strategies and integrated campaigns.
  • Effectively manage the production workflow and meet deadlines
  • Supports manager with content needed for website.
  • Maintain strong working relationships with key cross functional team members
  • Performs other duties as assigned.


Job Description Continued

QUALIFICATIONS (Education, Experience, and Certifications)

  • BA/BS plus a minimum of 5+ years of experience writing content for omni-channel activation and marketing.
  • Experience writing content for healthcare technology companies in an enterprise B2B environment is required; additional technology, SaaS, and technical products content development is a plus.
  • Writing for Search Engine Optimization (SEO) experience preferred.


Visa Sponsorship is not offered for this position.

Ricoh is an EEO/Affirmative Action Employer -- Minorities/Women/Protected Veterans/Disabled.

Ricoh USA Benefits

Click Here to view Ricoh USA Benefits
More Information on Ricoh USA, Inc.
Ricoh USA, Inc. operates in the Big Data industry. The company is located in Exton, PA and Campbell, CA. Ricoh USA, Inc. was founded in 1962. It has 15227 total employees. To see all 53 open jobs at Ricoh USA, Inc., click here.
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