Senior Director of Product Marketing at Karat (Remote)

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We're Karat , the leader in technical interviewing and pioneer of the Interviewing Cloud
Karat's purpose is to unlock opportunity, and we built the world's first Interviewing Cloud to conduct predictive, fair, and enjoyable technical interviews 24/7. Karat helps companies expand interviewing capacity, unlock developer time, and raise engineering quality so they can hire smarter and grow faster, while creating more opportunities for software engineers. From our industry-leading solutions to Karat's Brilliant Black Minds program, the work we do here matters. We're a passionate, focused, human-centric team, and we want you to join us!
Come join our Marketing team
Our Marketing team is committed to building the Karat brand and long-term value of the business in order to help achieve revenue and margin targets.
What you will do
As a Senior Director, Product Marketing, you will play a pivotal role in shaping a new product category and will be responsible for managing life cycle marketing of products and services at Karat. In this role, you will lead product/market fit, solution packaging, competitive analysis, thought leadership, messaging, and positioning. You will clearly articulate the value propositions and business benefits and create marketing assets that will drive demand. You will also partner with Sales to enable them to effectively position and sell Karat solutions.
As a player-coach, you will work collaboratively with marketing, executives, product, and sales to establish the Interviewing Cloud category and drive differentiation for Karat in the market.
  • Develop and execute the product marketing plan focused on key audiences including enterprise accounts, interview engineers, and candidates to drive growth for the business and customer retention.
  • Develop the messaging framework, content plan, and product positioning. Obtain input and alignment on the plans with the senior sales, product, and marketing leadership team.
  • Be the expert on market intelligence, including a deep knowledge of our buyer personas, market trends, opportunities and challenges. Translate this knowledge into meaningful value propositions and demand generation opportunities.
  • Understand our competition at an expert level and how to position our solutions based on our differentiators. Analyze competitive market dynamics and prioritize opportunities.
  • Collaborate with product management to understand the roadmap, new feature/offer plans, and proactively plan for new releases.
  • Build sales enablement tools such as battlecards, pitch decks, one-pagers, etc. and support sales training efforts to educate them on the Karat story and our go-to-market strategy.
  • Develop, own, and articulate differentiated value propositions, compelling benefits, client outcomes, and the positioning of Karat products and services in the marketplace
  • Synthesize client insights derived from quantitative and qualitative customer inputs and insights derived from market and/or competitive research to inform our go-to-market strategy and influence the product roadmap
  • Partner with the marketing team, as well as agencies, writers, and contractors to develop collateral, webinars, videos, white papers, sales presentations, and other collateral with consistent messaging and branding.
  • Build our customer marketing expertise by turning customers into advocates -- generating case studies, testimonials, customer videos, and other customer-driven marketing and sales assets.
  • Support Communications, Public Relations and Analyst Relations activities by providing input and review of relevant materials and aligning content.
  • Partner with Sales and Marketing to develop content for virtual and physical events.
  • Strategize and collaborate with others to drive development of thought leadership content, including authoring pieces of your own and working with external writers.
  • Serve as a speaker and product expert as needed at conferences, in customer meetings, internal onboarding, sales training, etc.
  • Think boldly about new ways to inspire the market and demonstrate how Karat can help customers transform their technical hiring efficiency and quality

The experience you will bring
  • 8+ years in product marketing for strategic enterprise solutions
  • Experience with developer solutions/tools and marketing to a technical buyer
  • Experience in a fast-growth company defining new categories and services to market is preferred
  • Avid learner and listener who has a "tool box" of strategic and tactical product marketing experience
  • Have a very high bar for your own work as well as the results of the work you participate in and lead
  • Comfortable with owning and delivering on KPIs
  • Demonstrated strong writing and communication skills; with a track record of publishing high quality content
  • Demonstrated ability to work cross-functionally with others in a way that supports and builds company culture, while aiding in the success of the team
  • Passionate about the human experience of interviewing and driving fairness and equality into the process

This is a full-time, salaried position. Immigration sponsorship is not available.
Karat's HQ is based in Seattle, Washington, but our core team is distributed throughout the United States, Canada, and United Kingdom.
Benefits of joining Karat
Karat strives to offer everything you need to best support you today, tomorrow, and beyond.
Compensation / Time Off:
  • Highly competitive salary and stock options
  • 401(k) with company match
  • Generous paid PTO (see below) and Sick Leave (10 days per year)
  • Flexible time off policy for salaried positions
  • Three weeks vacation per year for hourly positions
  • Global parental leave (16 weeks paid with additional 8 weeks transition back to work in part-time capacity)
  • 20 paid company holidays for 2023

Benefits / Wellness:
  • Medical, dental, and vision insurance via United Healthcare or Kaiser (for CA-based employees)
  • 100% premium covered for employees
  • 70% premium covered for dependents
  • FSA, STD, LTD, Standard Life Insurance, and Optional Life Insurance
  • Therapy and coaching for employees and dependents
  • $150 per month reimbursement for miscellaneous benefits/wellness purchases

Learn more about us

Statement of Inclusivity:
Karat is an equal opportunity employer and does not discriminate on the basis of race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, veteran status or other legally protected status. Whether blatant or hidden, barriers to success have no place at Karat.
We value a diverse workforce: people of color, womxn, and LGBTQIA+ individuals are strongly encouraged to apply.
If you have a disability or special need that requires accommodation, please let us know at [email protected] .
Karat is an E-Verify company.
Individual base pay depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job duties/requirements, and relevant experience and skills. This role may be eligible for additional rewards, including commissions, bonuses, and equity.
The base salary pay range across the United States for this role is:
$141,641 - $235,000 USD
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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
Providence, RI
Provo, UT
Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases

An Insider's view of Karat

How would you describe the company’s work-life balance?

We're passionate about what we do, but know how to turn off at the end of the day. Come here to work hard, build great trusted relationships, learn, and also to be recognized as a person with interests both in and out of the office, with plenty of work-life balance.

Gordie Hanrahan

Director of Communications

What are Karat Perks + Benefits

Karat Benefits Overview

Have a Voice
Everyone at Karat has a seat at the table, so you can be free to speak your mind and know you'll be heard.

Meaningful Equity
You'll be making an impact here, so you get a fair stake in our success too.

Unlimited Time Off
Take the time you need to do your best work and live your best life.

Health + Wellness
We got you covered: 100% of your health, dental, and vision insurance.

Equipped for Success
We'll set you up with a new MacBook Pro + monitor and whatever other gear you need.

Flexible Work Environment
Work from wherever you like, whether that's at our Seattle headquarters or your home office.

Save for your retirement the smart and simple way.

Volunteer in local community
Partners with nonprofits
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Dedicated diversity and inclusion staff
Mean gender pay gap below 10%
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K) matching
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Pet friendly
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Promote from within

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