Canva’s Commitment and Mission

At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We look for many different skills and abilities, as well as how you can enhance Canva and our culture. So, even if you don’t think you quite meet all of the skills listed or tick all the boxes, we’d still love to hear from you! 

Our mission at Canva is to empower the world to design and since launching in 2013, we have grown exponentially, amassing over 75 million monthly active users across 190 different countries and a team of over 2,800 people… and the best bit is that we’ve only achieved 1% of what we know we’re capable of. 

Join us and design your future.

Canva’s Growth Marketing Group has a big mission to grow, engage and retain Canva users across the funnel and stages of their lifecycle. Our success is in scaling our marketing efforts globally to drive sustainable revenue and user growth by moving users down the funnel. 

We’re looking for an experienced CRO Manager to join our Conversion Rate Optimisation team (responsible for landing page experimentation) and to become embedded within the SEO group. The SEO group is on an exciting mission to empower every user in the world to discover Canva and inspire them to create their next design. You will be a true t-shaped growth marketer with a background in SEO/digital marketing, who thrives in a fast-paced, collaborative environment. Skilled across experimentation and optimisation, you make data-informed, strategic decisions to deliver business outcomes and drive impact. 

What you’ll do...

• Collaborate and build alignment - You will work closely with your counterparts in SEO, Growth Marketing, Product, Brand Marketing, Engineering and Analytics to align on goals and deliver an experimentation roadmap for Canva’s SEO growth.
• Think strategically - Devise well thought-out short term and long term optimisation strategies across organic user journeys that help the SEO team to achieve its growth goals and scale across markets.
• Make data driven decisions - Liaise with Research and Analytics teams to derive qualitative and quantitative insights and understand levers to improve conversion rates.
• Be an optimisation guru - Manage and prioritise an iterative pipeline of high impact tests including setup, execution and measurement of experiments using optimisation and analytics tools such as Optimizely and Looker.
• Drive impact - Define success by taking ownership of goal setting and performance KPIs to align with company objectives. Furthermore, you will assess the impact of your experiments across the funnel to highlight contribution to revenue and other relevant metrics.
• Storytelling is your superpower - Present insights and share learnings to evangelise an experimentation culture within the SEO group. Prepare management reporting and presentations to stakeholders to communicate business and customer outcomes of the delivered initiatives

What we’re looking for...

• 5+ years experience in conversion rate optimisation across SEO/digital marketing funnels
• Experience working alongside cross-functional teams to support optimisation efforts across multiple products, channels and global markets
• Deep knowledge of experimentation methodologies including experiment design, hypothesis creation and basic statistics Prior A/B testing and personalisation experience using experiment tools such as Optimizely
• A proven history of consistently executing high-impact experiments to drive significant uplifts in core business metrics
• Knowledge of basic coding such as HTML or CSS or a technical background would be a huge plus. 
• Data-driven and results focussed. Must have prior experience with both quantitative and qualitative data — tracking, measuring and evaluating outcomes to demonstrate impact
• Can balance working individually and autonomously with working in and alongside a range of teams — you’re comfortable being part of a team, leading projects, or owning things
• Strong project management skills, where you thrive on being in the middle of a cross-functional team, coordinating the roadmap and getting results
• Baseline knowledge of other digital specialities including SEM / CRM / UX

Working at Canva 

Our culture is unlike anywhere else and we design your #CanvaLife experience to empower you to do the best work of your life.  

Whether you’re in the office, working from home or choosing your own adventure, our benefits for permanent Canvanauts include: 

• Competitive health benefits plans to support you and your wellbeing 

• Equity packages truly be a part of the Canva journey 401(k) retirement plan with company contribution to support you, with your future Hybrid work model (in-office & from home) coming together for 8 days a year

• Flexible leave so you can recharge, give back, support others or focus on your own professional development.

• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.

• An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development.. because you know what you need to Vibe and Thrive, better than anyone.

• Virtual and in-office wellness benefits including Canva University, Employee Assistant Programs and Fitness & Meditation Classes.

• Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in.

We make hiring decisions based on your experience, skills and passion. Please note that interviews are conducted virtually. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.