JPMorgan Chase
Wilmington, NC

Senior Associate, Public Deposit Marketplace Strategy (Wilmington, NC)

| Wilmington, NC
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Job Description Job Description
  • The Consumer Bank Acquisition team is responsible for driving incremental customer growth for the Consumer Bank (CB) through deposit account shopping, account opening and acquisition marketing strategies. One of the most important initiatives for CB is the expansion and optimization of our omni-channel shopping experiences, to better understand customer needs and provide relevant, personalized recommendations for products, services and features. To support this strategic initiative, we are seeking to grow our team with a talented, data-driven marketing leader focused on re-imagining and optimizing our chase.com deposit marketplace. You will be responsible for identifying new opportunities and strategies to scale online account volume by managing and prioritizing various initiatives. This is a highly-visible strategic role with significant interaction with cross-functional teams and leaders across the firm.

Key responsibilities include:
  • Lead digital initiatives in support of new deposit account and customer acquisition by improving shopping experiences, increasing traffic and conversion. Key initiatives include:
    • Re-imagine the shopping experience and leverage personalization, shopping cart, and 'better together' recommendations to drive multi-product origination
    • Develop and implement new strategies in support of a test and learn roadmap to drive measurable shopping flow improvements
    • Develop and implement cohesive marketing campaigns across owned media channels to improve conversion and maximize value
    • Develop landing page strategies that improve performance
    • Optimize product page navigation and the digital marketplace ecosystem
    • Manage and aggressively grow recapture program to acquire abandoned customers
    • Lead end-to-end customer journey experiences for new product launches
    • Use best practices, test results, customer journey mapping, SEO and research to optimize and elevate the customer experience
  • Be a customer advocate - champion consistent and seamless user experiences across all assets and channels
  • Partner with Analytics and Digital teams to understand end-to-end digital performance - across traffic, engagement, conversion and account/customer quality metrics
  • Partner with an indirect cross-functional team (Program Managers, Analytics, Digital, Direct Marketing and Technology/Product) in support of digital conversion opportunities - staying focused on scale and profitability while minimizing operational complexity

The right person for this role:
  • Is a fantastic partner who leads through strong collaboration
  • Is highly curious and never settles for good enough
  • Is data driven and analytical, while also being a creative thinker
  • Is focused on how marketing drives quantifiable business results
  • Is vigorous and thorough in their management of details
  • Loves testing, learning, and taking calculated risks
  • Constantly pushes boundaries of "what could be" to drive innovation
  • Always focuses on the big picture, considering impacts outside their given initiatives

Additional requirements:
  • 2+ years of marketing experience with expertise in digital conversion strategies and innovation, especially within web channels
  • Financial services industry experience a plus
  • Excels at managing multiple initiatives simultaneously within tight deadlines
  • Strong analytical, problem solving and planning skills
  • Develops strong partnerships; recognized as a team player
  • Proven ability to take initiative, influence others, and achieve results
  • Skilled and comfortable at working in a highly matrixed organization
  • Excellent written and verbal presentation skills; highly proficient in Microsoft Excel and Power Point
  • 4-year college degree preferred

About Us Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
Equal Opportunity Employer/Disability/Veterans
About the Team Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.
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What are JPMorgan Chase Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Diversity
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
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Life Insurance
Wellness Programs
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Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Professional Development Benefits
Tuition Reimbursement
Diversity Program

An Insider's view of JPMorgan Chase

What’s the vibe like in the office?

My favorite thing about JPMorgan Chase is the vast number of problems we solve, and the diversity it takes to do that. Moving money, enabling payments and producing a world class customer experience are just a fraction of what we work on. Because the office is so casual and open, I get to participate in discussions on all of this.

Nick S.

Executive Director, Software Engineering

What projects are you most excited about?

As one of the largest financial institutions in the world, our scope of impact is huge. Knowing that a system we deliver is responsible for things millions do daily such as paying for groceries, withdrawing cash, or getting a loan pushes us toward solutions that scale, which is the most challenging but also the most rewarding part of our projects.

Edwin T.

Executive Director, Site Reliability Engineering

How does the company support your career growth?

JPMorgan has helped me develop as a professional – both as a technologist and as a business leader. I have taken advantage of executive leadership training and development aligned to the firm’s culture of “How We Do Business.” I feel good about working for a firm that invests in its #1 asset – US!

Lupe C.

Executive Director

How do you empower your team to be more creative?

Empowerment for Idea generation, problem solving and innovation is best coming from those who do the work. I engage my technologist in high profile work and foster an environment where ideas are welcome. Empowerment of our technologists is the key to success. Teams dig in, innovate and identify ways to create a better client experience.

Dawn T.

Managing Director, Software Engineering

How does the company support your career growth?

Working at JPMC has been a wonderful experience. I love how much JPMorgan Chase cares about its communities by offering support of technologists to local non-profit organizations through social innovation programs. The company also invests in its employees and provides many learning opportunities to us.

Meng M.

Software Engineer

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