Regional Marketing & Communications Manager, North America at ABB (Columbus, OH)

| Columbus, OH
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Regional Marketing & Communications Manager, North America
Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

The role of Marketing & Communications Manager is to develop and implement communications programs and messages, including marketing communications, web content and direct marketing, to educate and inform stakeholders, including customers, employees, trade media and interest groups.You will be responsible for developing and implementing customer focused marketing communications plans and campaigns for internal and external communications for the company's process industries business within the North America region. The manager is responsible for developing and executing marketing strategies that align with local customer and business needs to ultimately enhance the ABB brand in the region and grow sales. These programs should align with the global business strategy, key strategic initiatives and market positioning. The manager also helps regionalize and tailor global content and messages to ensure local customer pain points are addressed and understood by multiple stakeholders. This position works closely with the Hub management team, especially the industry leads (pulp & paper, mining and growth industries) to identify growth opportunities and integrate them into the marketing communications strategy.
This position reports to

Global Division Communications Manager
Your responsibilities

  • Strategy, planning and implementation: Develops and implements an innovative integrated marketing communications strategy for the Hub in line with the Global Division and Global Product Group Marketing Communications plans, to educate and inform key stakeholders including customers, employees, trade media and others. Support executive leadership in positioning ABB as an industry leader in the region.
  • Communications plan: Develop marketing communications strategies by industry group that connect with local customer and economic needs; analyze competitive landscapes; and align with business and growth initiatives.
  • Customer focus: Work directly with the Hub Management team to identify local market needs and growth opportunities in order to drive more leads for the business
  • Global collaboration: Translating global strategies and messages into action plans for the region, including local countries that are included in the region. Provide leadership and guidance to local marcom resources to drive greater brand alignment and activity
  • Hands on execution: Execute marketing communications campaigns across all identified marketing tactics and tools, including writing and publishing of articles. Use these tools to generate leads and gain market insights required to identify growth opportunities, feed this information back to sales. Analyze and report campaign results / metrics and communicate with stakeholders.
  • Digital marketing and lead generation: Drive the roll out of digital marketing across NAM (North America) Hub. This includes, but not limited to marketing automation, SEO (Search Engine Optimization)/SEM (Search Engine Marketing), social media, ABM (Activity Based Management), website, paid/owned/earned channels, email marketing and webinars, to drive customer demand and lead generation. Partner with the sales teams in the Hub to agree on joint lead generation KPIs (Key Performance Indicators) and establish a process where leads are followed through the sales pipeline. Use the martech stack to drive better customer insights and digital strategies. Communicate insights with the broader Hub team.
  • Internal communications: Cascades global messages to the Hub and supports smaller units. Supports the development of local internal communications campaigns, including town halls and employee engagement programs. Establish strong relationship with local country teams in Hub including functional (HSE, HR), industry leads (pulp & paper, mining, growth) and service to ensure message consistency and knowledge of offering. Lead internal collaboration across the Hub businesses and sales channels to tell the entire ABB story for process industries, share marketing tools and strategies. Supports key management with communications materials, including presentations, speeches, articles and employee programs. Provide Hub representation on global Process Industries Yammer channel
  • Deliver HSE (Health, Safety & Environment) campaigns including safety awareness and quarterly newsletters. Create a collaborative team environment within Hub in which communicators actively participate and take ownership.
  • Virtual events / In person events: Plan, coordinate and execute event strategy for local process industries. Integrate global message and brand into the respective format. Identify events for new markets and build business cases for attendance and involvement where needed. Take leadership role in working across internal division to ensure comprehensive story and approach.
  • Editorial/Media relations: Supports global leverage of locally produced content (including PR, web stories) and best practices as well as ensures local cascade of global produced content
  • Identify and highlight key wins, successes, case studies and technology applications in region. Create stories around these compelling topics in an effort to support and drive market leadership (Channels include: Trade publications, local media, business media, social media)
  • Collateral/Content creation: Localize and integrate engaging messaging, value propositions and content around industry pain points. Monitor key customer issues and emerging market trends in the region and create new messaging and content where needed
  • Localize globally developed tools including possible language translation. Integrate key regional messages into business content. Manage and write the Connected Engineer newsletter, together with the service team. Take initiative in working directly with sales to identify content gaps and white spaces for developing strategic material that can drive orders in the region, while also being reused globally.
  • Budget: Owns budget for marketing communications programs and ensures budget alignment with quarterly cost tracking. Selects suppliers in compliance with business supply chain rules and ensures economy of scale. Uses agreed metrics to show value creation and measure success.
Your background

  • Bachelors degree, preferably in Marketing, Communication or related field, and minimum 10 years of marketing experience in a B2B environment (prefer technical/ industrial environment) required
  • Open to travel about 20%.
  • Preferred Qualification: Strong writing, editing, proofreading capabilities; Strong background in strategic marketing or business development field to translate local market needs into actionable plans.
  • Strong project management skills with the ability to manage several large projects at any given time.
  • Proficient with software used by marketing communications professionals such as Adobe suite, Photoshop, InDesign, CMS (content management systems such as Sitefinity/Adobe). Familiarity with SalesForce and marketing automation tools.
  • Leadership and/or management experience working in a matrix organization. Familiarity with the process industries segments and experience developing marketing communications strategies specific to this segment
  • Candidates must already have a work authorization that would permit them to work for ABB in the USA.
  • Retirement plan
  • Life insurance
  • Disability insurance
  • Medical insurance
  • Wellbeing program
More about us

Process Industries division delivers complete electrification and automation solutions, industry-specific products and lifecycle services across industries. Engineering and delivering automation solutions from device to monitoring and control make our customers get more out of their investment; digitalization solutions including collaborative operations and augmented reality help improve plant and enterprise productivity, reduce maintenance and energy costs. Our engineering, project management, services and solutions portfolio covers a wide range of industries - Mining, Pulp & Paper, Metals, Aluminum and Cement, Data centers and Food and Beverage.We look forward to receiving your application. If you want to discover more about ABB, take another look at our website Employment Opportunity and Affirmative Action at ABBABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace.All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites: an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to [email protected] Resumes and applications will not be accepted in this manner. #LI-Hybrid
More Information on ABB
ABB operates in the Analytics industry. ABB was founded in 2022. It has 94141 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 116 open jobs at ABB, click here.
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