DYPER is a growth-stage subscription CPG company in the baby products industry whose mission is governed by making better diapers for babies and for the planet. DYPER is backed by impact Venture Capital investors who believe in our mission. We are seeking a Programmatic Manager who is eager to disrupt the diaper industry and who wants to do their part in saving the planet.

They will work closely with our SVP of Growth Marketing to manage Programmatic advertising accounts and monitor and communicate the campaign progress back to the marketing and executive teams. They will be responsible for developing the strategy, launching, and optimizing Programmatic advertising campaigns, analyzing results to continue improving and iterating upon tests, coordinating new creative requests from internal and external design partners, and identifying new opportunities and channels to support different offers/objectives. They will need to ensure all DSP best practices are followed as well as stay up-to-date on the latest features and tactics for each channel.

What you will accomplish:

• Leverage million dollar annual budgets to scale and continue optimizing our Programmatic advertising efforts across Display, Video, CTV/OTT, and Audio placements.
• Analyze and report on results and campaign effectiveness to ensure high-level goals and KPIs are consistently met.
• Plan and manage tests and experiments aimed at improving performance and increasing learning, including creative and copy tests in tandem with our brand/creative team.
• Test new and upcoming channels and placements to establish baselines and expand reach and revenue growth beyond current digital avenues.
• Provide direct feedback on creative performance to enhance and improve future iterations.
• Help launch new products and promotions with campaigns and support company go-to-market strategies.
• Leverage tools like The Trade Desk, Google Analytics, Resonate, Meltwater, 3rd party automation/attribution software, internal customer data/surveys, etc., to execute and report on various growth marketing initiatives.

You are:

• Seeking Blue Ocean: Growth at the company is holistic and expands far past just acquisition and performance marketing.
• Brand-Obsessed: We work hard to maintain a specific brand mission, this role needs to have that front of mind at all times.
• Experimental + Brave: We are looking for non-traditional thinkers, tinkerers, testers, and artists.
• Collaborative & Supportive: This position will work across all departments, collaborating with operations, product, technology, and finance.
• Forward Thinking: You don't only rely on what worked in the past, you prefer to see around corners and plan for the future.

About Us:

Founded in 2018 by serial entrepreneur & Phoenix local. DYPER has grown at triple-digit rates since it was launched. We are a vibrant, fun-loving, and fast-paced place to work with the tech startup vibe. If you're an entrepreneurial self-starter who works well with autonomy and wants the opportunity to impact positive change in your workplace, you will excel at DYPER. Our values drive everything we do, and if you work here, it's important that we care about the same things.

Here's what's at the heart and soul of DYPER:

• Save the Bum, Save the Planet: As we always say, we are not perfect, but we will respond to each challenge perfectly. We put the babies and the planet first and we are not going to stop reinventing our products until we can perfectly balance absorption with the environmental impact.
• We can make a difference: We have made such a big difference in the short two years that we have been here - we are continuing to make small changes that will leave an even bigger impact. One diaper at a time.
• We are agents of change: We recognize that we can do better while continuing to turn our problems into solutions.
• We always deliver +10%: We believe in always giving 110% - that extra 10% goes a very long way
• We will always innovate: We will not stop innovating until we build what we think is a perfect diapering ecosystem.
• We have fun: We believe in the value of having fun, making time to play, and having a healthy work/life balance. Is our team the right place for you? If this sounds like a fit, we can't wait to meet you.

Requirements

• Minimum 2-3 years of experience in a similar Programmatic advertising role in a digitally native company or agency.
• Mastery of strategies and tactics for all Programmatic placements, including Display, Video, CTV, and Audio, to reach users throughout the marketing funnel.
• Robust experience managing and optimizing campaigns directly in a DSP with proven success in driving customer acquisition and revenue growth.
• Proficient copywriting skills with a performance marketing focus.
• Strong understanding of Google Analytics reporting and analysis.
• Strong proficiency in Excel and other Microsoft / Google business tools.
• Impeccable attention to detail.
• Experience working with Google Tag Manager is a plus.
• Experience working with The Trade Desk DSP is a plus.

Benefits

Our company culture supports flexible working schedules with work-from-home options and an open PTO policy, $1,000 annual charitable donation match, 6% match on 401k contributions, and medical insurance at a very low cost to employees. Very casual working environment with lots of coffee and snacks! If you would like to be considered for the role, we would like to hear from you!