Product Marketing Manager
Our Opportunity:
At Chewy we are building a team to launch a Sponsored Advertising business. We are looking for a Product Marketing Manager. Sponsored Ads enables brands on Chewy to promote products directly to customers at the moment they are looking for products and ready to make a purchase. This provides brands with the ability to generate additional sales and customer awareness by showcasing relevant products in premier positions on Chewy. Advertising is a critical component of the ecommerce ecosystem and provides a critical revenue stream to the company.
Come be part of the team to build Sponsored Ads from the ground up at Chewy!
What You'll Do:
- Define how Chewy advertising products are viewed in the marketplace and how vendors can use them to achieve marketing goals (execute Brand strategy, achieve performance metrics, etc)
- Develop a detailed understand of Chewy vendors and how they view success spending marketing funds our platform
- Become an expert in the competitive landscape of retail media offerings
- Work closely with Product Management and Engineering teams to capture user feedback and incorporate into the product with an iterative development approach
- Produce competitor analyses to understand how advertisers view each marketplace and to inform product roadmap and sales engagement
- Lead the communication strategy for each client segment differentiated by large strategic partners, mid-market, and smaller advertisers
- Create marketing material to describe the value prop of Chewy Sponsored Ads (pitch decks, case studies, custom reports)
- Drive cross functional teams for product rollout activities (across sales, account management, product mgmt, etc)
- Coordinate release readiness activities across business teams
What You'll Need:
- 5+ years’ experience
- Experience with digital brand advertising, performance marketing, or closely related field
- Experience working with vendors on achieving marketing goals in a retail environment
- Demonstrated ability to drive results in a 0 to 1 product environment
- High level of ownership and ability to cut through ambiguity in a start up environment
- Excellent verbal and written communication skills and ability to drive to simple and concise messaging
Bonus:
- Experience in Pets ecommerce
- MBA or advanced degree
- Statistical analysis experience
- Exceptionally strong analytical thinker
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
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