Product Marketing Manager
Here at Syndigo, we're enabling our clients to deliver better eCommerce experiences. We've mastered the right data, right now. From creation to sale, that's the value our partners get from us - a holistic, truly differentiated end-to-end solution that closes the loop while increasing sales.
Basically, we're the accurate data behind how people feel when they shop online with confidence!
We cannot do all of this without our amazing people! Our employees make the magic happen here at Syndigo and we're growing rapidly! We're ready for you to collaborate with us to challenge the status quo!
The mission of a Syndigo Product Marketing Manager is to develop innovative internal and external messaging to support our products and solutions' GTM strategies. You will be our expert on buyers, how they buy and their criteria for buying. You will own competitive analysis and the creation of sales enablement tools that position Syndigo to dominate the eCommerce market. This role requires a skill-set that includes driving product positioning, promotion and competitive strategy.
We're talking about collaborating with a team of 10+ other marketers in a casual, remote work environment where you have the autonomy to try new things. Use your eye for quality to translate complex feature capabilities into crisp, clear business-oriented benefits. Oh, and we don't work in silos either...so you'll get to work cross-functionally to achieve Syndigo's marketing goals!
Bring yourself to our table. We can't wait to meet you!
HOW WE'LL BE WINNING TOGETHER DAY TO DAY
- Collaborate with product, sales, services, solutions and GMs teams to develop product positioning and messaging that resonates with our target buyer personas and differentiates us from the competition.
- Be the expert on certain product lines and communicate the value of new products and services to the entire commercial organization
- Manage and maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
- Drive product launch and execution plans to retain existing clients and the acquisition of new clients, creating collateral, campaigns, webinars, and internal cross-functional team enablement
- Collaborate and support our sales enablement training on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
- Create a broad mix of use-case based collateral to evangelize Syndigo's solutions including solution sheets, eBooks, whitepapers, presentations, and collaborate with content marketing to build dynamic educational materials
- Tell inspiring customer success stories with a focus on business value and transformation
- Coordinate with demand generation and field marketing to translate programs and strategies into measurable pipeline and closed revenue
WE SHOULD TALK IF THIS SOUNDS LIKE YOU
- 2+ years of product marketing experience + strong writing and messaging acumen; eCommerce experience is a plus!
- Strategic with demonstrated success in product launches and business-value based campaigns
- Portfolio of product marketing examples (sales enablement, battlecards, decks, competitive analysis, GTM launch)
#LI-BH1
Diversity, Equity & Inclusion
Authenticity fuels our work. In fact, it's one of our Syndigo Values. To achieve the best version of our organization, we know it takes new ideas, new approaches, new perspectives and new ways of thinking. A purpose we are 100% committed to cultivating.
Diversity is woven into our fabric at Syndigo and it's how we stay an industry leader, innovating technology solutions that equip our customers with everything they need to be successful!
All are welcome here and we invite you to join our team if you are ready to help us continue that growth!
GDPR/CCPA
Syndigo, to process applications, holds onto data for a "reasonable time" after applications are submitted. This data is stored for Syndigo's internal use by HR/Recruiting Staff only. Verified requests for data deletion and exports will be completed upon request.