We’re looking for a Product Marketing Manager who understands the market and speaks the language of the customer to build thought leadership, create demand, generate pipeline, and drive adoption. In this role, you will manage and orchestrate product launches; create authentic, compelling and succinct product messaging; develop content to convey benefits and key outcomes of your product area; enable customers, sales and other internal departments to understand and communicate the value of the product; and collaborate with cross-functional teams to develop innovative programs that drive demand and evangelize your products to partners and prospects.

You’ll be the subject matter expert on your competitors, your buyers, and your products. You’ll join an award-winning, agile marketing team that brings new products and services to market, drives competitive intelligence and positioning, and influences go-to-market tactics.

Responsibilities: 

• Create short and long-term strategies to maximize sales and end-user adoption of Talkdesk’s Workforce Engagement Management solutions
• Drive messaging, positioning, and go-to-market strategies for Talkdesk products
• Deeply understand our products, buyers, competition, and market
• Represent the company and the product to prospects and customers
• Conduct competitive and market research that influences roadmap, pricing, and packaging decisions for your products
• Successfully tell our product story through collateral, case studies, webinars, demos, and supporting sales enablement
• Deliver compelling presentations to small & large groups about our solutions
• Develop live, video, and interactive demos that generate demand
• Collaborate with Integrated Marketing, Customer Marketing, Communications and Content to maximize the impact of product innovations and to maintain a compelling and consistent market voice
• Launch new features and products, providing sales, prospects, analysts and customers with supporting materials and clear messages
• Work with Product Management, Sales, Customer Success, and Executive Management to guarantee product messaging consistency and alignment.

Key Skills and Qualifications: 

• 5+ years of experience with demonstrated success, marketing software as a service or other analogous environments
• Have a BA or BS degree; MBA is a plus
• Fluent or native English speaker and writer
• Highly skilled at critical decision-making; ability to evaluate business issues and resolve problems
• Proven track record of developing and delivering messaging and materials that drive pipeline, higher win rates, and revenue
• Speak and present both internally and externally to promote the story of our solution
• Experience conducting and analyzing market and competitive research
• Must be able to thrive in a highly dynamic, flexible and entrepreneurial “get it done” work environment, and switch rapidly from strategy to execution
• Excellent analytical, written and verbal communication skills

Please, add your portfolio with your own writing marketing materials in English to your resume when applying

The Talkdesk story hinges on empathy and acceptance. It is the shared goal among all Talkdeskers to empower a new kind of customer hero through our innovative software solution, and we firmly believe that the best path to success for our mission is inclusivity, diversity, and genuine acceptance. To that end, we will hire, promote, work along, cheer for, bond with, and warmly welcome into the Talkdesk family all persons without regard to ethnic and racial identity, indigenous heritage, national origin, religion, gender, gender identity, gender expression, sexual orientation, age, disability, marital status, veteran status, genetic information, or any other legally protected status.