Product Marketing Manager, Lending

+1 more | Remote
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About Tala

Tala is a global technology company building the world’s most accessible financial services. With more than $350 million raised from visionary investors, we are serving millions of customers around the world who have been overlooked by traditional financial institutions – and our plan is to serve millions more, and have been named by the Fortune Impact 20 list, CNBC’s Disruptor 50, and Forbes’ Fintech 50 list for four years running. We are expanding across product offerings, countries and crypto and are looking for people who have an entrepreneurial spirit and are passionate about the mission.

By creating a unique platform that enables lending and other financial services around the globe, people in emerging markets are able to start and expand small businesses, manage day-to-day needs, and pursue their financial goals with confidence. Currently, more than 6 million people across Kenya, the Philippines, Mexico, and India have used Tala products. Due to our global team, we have a remote-first approach, and also have offices in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India. 

Most Talazens join us because they connect with our mission of enabling financial agency for underbanked people around the world. If you are energized by the impact you can make at Tala, we’d love to hear from you!

Do you have a passion for products that make a positive impact in the world? Are you skilled in crafting positioning and messaging that articulates value throughout the customer journey? Do you want to join a rapidly growing, high-impact team?

At Tala, product marketers are the voices of our customers, the masterminds of our messaging, and the accelerators of customer adoption and retention. You’ll be responsible for developing and delivering customer-centric experiences that build enduring relationships, and drive conversion, engagement, retention, and loyalty. 

As a key member of the Tala Product Marketing team, you will be responsible for launching new financial products across our global markets and building exceptional customer experiences grounded in a deep understanding of our customers’ lives. In this role, you will own positioning and messaging, customer journey mapping, retention and retargeting campaigns, and product launches at a global level, working in close partnership with Product Marketers based in the Philippines, Mexico, and Kenya.

What you'll do

  • Drive messaging and go-to-market planning of new products and services tied to clearly defined success metrics
  • Partner with lifecycle marketing to build, manage, and execute end-to-end customer communications campaigns that lead to measurable KPI growth across conversion, engagement, and retention metrics
  • Identify improvements to messaging, initiate experiments to test hypotheses, analyze results, and iterate as needed
  • Spearhead product positioning and messaging for new product launches, grounded in brand principles and market insights
  • Build cross-functional partnership and operational alignment across diverse teams including Product Management, Insights, Design, Brand, and Customer Experience 
  • Articulate product value to customers across channels in a way that builds loyalty and drives outsized impact
  • Define user segments and create tailored campaigns for key customer personas
  • Develop deep understanding of customer needs through surveys, interviews, and analysis of product usage data to build messaging that resonates deeply

Qualifications

  • 3+ years experience in Product Marketing, Growth or Product Development, with demonstrated expertise in launching new products and driving customer growth, adoption, and retention. 
  • Deep experience managing mobile marketing campaigns (push, SMS, in-app channels) using modern marketing and CRM tools 
  • Demonstrated ability of creating effective go-to-market (GTM) plans and project managing across cross-functional teams through execution
  • Comfortable working in a fast-paced, dynamic environment with distributed teams
  • Capable consumer of modern analytics tools; strong ability to translate data into actionable insights
  • Strong writing skills and careful attention to detail
  • Natural problem solver and thoughtful marketer 
  • Self-started, solution-oriented, and can-do attitude
  • Understanding of the global digital lending/ banking and/or consumer mobile ecosystem (preferred) 
  • Hands-on experience launching and scaling products for developing markets (preferred)
  • Competent in using Braze or similar marketing CRM (preferred)

Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy. We strongly believe that inclusion fosters innovation and we’re proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experience. We hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

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Candidate Location Eligibility:
Los Angeles, CA

Technology we use

  • Engineering
  • Product
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ParseLibraries
    • ReactLibraries
    • Ember.jsFrameworks
    • Node.jsFrameworks
    • PlayFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MariaDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • DynamoDBDatabases
    • S3Databases
    • Google AnalyticsAnalytics
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    • LookerAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement

An Insider's view of Tala

How does your team reward individual success?

Every employee at Tala is responsible for delivering outcomes that improve the financial wellness of our customers and strengthen our business. Some ways we cultivate, recognize, and reward individual success are: Annual 360 reviews, Growth rubrics, Bi-annual promotion cycles, a virtual "Hall of Fame" to recognize fellow Talazens and Global Awards

Punam Brahmbhatt

SVP, People & Programs

What's the biggest problem your team is solving?

Financial Inclusion. We're building products that will allow anyone who has been underestimated by the financial system to gain a baseline level of access to credit and other core financial services with Tala.

Jori Pearsall

Chief Product Officer

What makes someone successful on your team?

The table stakes are strong technical skills that they have applied in an industry setting. But, in addition, folks who are seeking excellence, passionate about business impact, and innately curious.

Kelly Uphoff

Chief Technology Officer

What is your vision for the company?

Traditional finance leaves more than 2 billion people behind. Tala is building the first financial services platform where anyone can be a customer. We want everyone who comes through our door to be able to access the right set of financial tools for their needs, no matter where they're starting from.

Shivani Siroya

Founder & CEO

How would you describe the company’s work-life balance?

Our employee’s mental and physical well-being is of the utmost importance to us. As we are a global company and work across different time zones, our employees have the flexibility of managing their own calendars, their bandwidth and manager's expectations. We also have perks like unlimited PTO, global “sloth days,” Birthday off, Life event days.

Lisa Fernandez

VP, People

What are Tala Perks + Benefits

Tala Benefits Overview

Remote first: We have adopted a Remote first policy! So you can be based anywhere in the world and work for Tala

Unlimited PTO: Yes you read that right! We recognize hard work and fully encourage our employees to take rest by taking Paid Time Off

Birthday holiday: Tala wants to celebrate your Birthday! You will get a day in the month of your birth off as a Tala sponsored paid day

Global Sloth Days: for mental health and wellness of our employees, we introduced Global Sloth Days last year. It’s a day off across all offices to destress and do things you love, outside of work.

Life Event Days (up to 5 days per calendar year): Sometimes more unexpected things in life happen that require more of your attention. Life Event Days can be used for things like bonding with a newly adopted pet, studying for a big exam, moving, or anything else life throws at you.

Working with people from diverse backgrounds: We have offices in the United States, Kenya, Mexico, the Philippines and India. Get a chance to collaborate with people across these countries – virtually, for now, and in person when it’s safe to do so in the future.

Medical Coverage & Wellness: Tala offers full coverage for health, dental and vision insurance for employees and their families. We also celebrate wellness days, with opportunities for free massages in the office, and healthy snacks and treats always available onsite. Join one of our intramural sports teams or the running club, and make space for self-care

Culture
Volunteer in local community
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Highly diverse management team
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

Professional development opportunities – from conferences and online classes to weekly lunch & learns. Company-sponsored health and wellness activities, including local sports leagues and at-work massages! Gender-neutral paid parental leave for 12 weeks.

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