Product Marketing Manager, Jira Work Management at Atlassian

| San Francisco, CA +4 more | Remote
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Working at Atlassian
Atlassian can hire people in any country where we have a legal entity. Assuming you have eligible working rights and a sufficient time zone overlap with your team, you can choose to work remotely or return to an office as they reopen (unless it's necessary for your role to be performed in the office). Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
Job description
Atlassian is looking for a hands-on Product Marketer for Jira Work Management (JWM), one of Atlassian's fastest growing products. JWM is a friendly, yet powerful tool that helps business teams work. Whether you're in Marketing, Finance, or HR, JWM makes work, less work, with familiar views (from lists, to timelines, to calendars), team specific workflows, endless automations, reporting and more.
You'll report to the Head of Jira Work Management and partner with customer lifecycle marketing, product, sales, analytics, and more to develop integrated marketing campaigns that inspire awareness and adoption of Jira Work Management. We are looking for a natural storyteller who takes a customer-centric approach to create compelling narratives and user journeys that maximize conversion by delivering the right message, to the right people, at the right time.
What you'll do:
  • Improve awareness and activation by contributing compelling content to ongoing campaigns across the customer journey from blog posts, to product tips, best practice guides, webinars, and more.
  • Develop customer segmentation, targeting, and contact strategies to increase conversion within our funnel.
  • Work with the broader marketing team to launch GTM campaigns that span web, community, social, email, ads, and other marketing channels.
  • Support sales teams with impactful enablement materials and act as both our internal and external product expert, working with customers, leading product demos, and collaborating with our teams on customer-facing materials.
  • Contribute to product messaging and positioning that sets us apart from competitors and demonstrates an understanding of our customers' needs.
  • Partner with research, sales, and marketing analytics teams to identify quantitative and qualitative insights to influence product strategy and inform positioning, go-to-market plans, creative assets, and campaigns.
  • Provide analysis and insights on marketing performance and user behavior; assess JWM's metrics and KPIs to look for optimization and refinement.

What you have:
  • 3+ years in product marketing or growth. Experience of persona development, customer segmentation, journey building, A/B and multivariate testing
  • B2B SaaS background
  • Experience contributing to go-to-market plans across multiple channels including email, blog, paid, and social
  • You understand the nuance between different audiences and how to create messaging that speaks to them, their needs, and where our brand fits in
  • Experience working with sales teams and creating marketing programs sought at driving leads
  • Phenomenal teammate
  • Excellent storyteller
  • Likes to collaborate with cross functional teams
  • Decision-motivated through data
  • Lots of creativity, curiosity and especially, an eye for design

More about product marketing at Atlassian:
The internet and SaaS have forever changed the way products are distributed. As a result, the traditional sales and marketing approach needs to evolve. Atlassian has been at the forefront of this evolution. We have a business model that drives growth without relying on a traditional Salesforce. Great products powered by great marketing, means that individuals become teams, and teams become enterprises.
With in-house designers, developers, and email teams, and capabilities like personalization, and in-product notifications at our fingertips, we build and run campaigns to engage customers at each stage of the buyer's journey. We partner with world-class marketing analysts to make data-informed decisions, and demand gen experts who help us implement programs. Atlassian is where modern Product Marketers are built and where they grow.
Our perks & benefits
To support you at work and play, our perks and benefits include ample time off, an annual education budget, paid volunteer days, and so much more.
About Atlassian
The world's best teams work better together with Atlassian. From medicine and space travel, to disaster response and pizza deliveries, Atlassian software products help teams all over the planet. At Atlassian, we're motivated by a common goal: to unleash the potential of every team .
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
To learn more about our culture and hiring process, explore our Candidate Resource Hub .
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • SendGridEmail

An Insider's view of Atlassian

What's something quirky about your company?

Atlassian creates a culture that sees and understands employees as humans. We take time to celebrate how weird we all are, and it shows in the work we do.


Product Marketing Manager

What is your vision for the company?

As the world gets eaten be software, Atlassian plays a foundational role: how do we help knowledge leaders articulate how business operates today? How do we engage 'visioneers' to help reimagine an analog process into something digital? And how do we ensure that we enable developers to be as productive and effective as possible?

Noah Wasmer

Head of Tech Teams

What are Atlassian Perks + Benefits

Atlassian Benefits Overview

Our offices are open, highly collaborative and yes, fun! To support you at work (and play) we offer some fantastic perks: ample time off to relax and recharge, five paid volunteer days a year for your favorite cause, plenty of food and drinks, ergonomic workstations, employer-paid insurance coverage for you and your family, pension and more.

We're a global company and each of our office locations also has its own unique perks and benefits. Some of our benefits vary slightly by location.

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

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