Product Marketing Manager - Enterprise at Sonar (Austin, TX)
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Sonar’s industry-leading solution enables developers and development teams to write clean code and remediate existing code organically, so they can focus on the work they love and maximize the value they generate for businesses. Its open source and commercial solutions – SonarLint, SonarCloud, and SonarQube – support 30 programming languages. Trusted by more than 400,000 organizations globally, Sonar is considered integral to delivering better software.
If you are passionate about software technology and have a knack for building compelling positioning and messaging for great products, then this is a unique opportunity for you! We are looking for a dynamic and experienced product marketer who will help us grow and scale our impact, bringing awareness and adoption of our world-leading solution to users around the world. We are in hyper-growth mode with products that are well-loved and used by millions of developers and development teams globally.
The role involves owning and driving strategic go-to-market initiatives, positioning and messaging of the Sonar solution to continuously engage our large and growing community of users and customers. You will conduct market research and enable all internal and external stakeholders to accurately deliver our message. You’ll be working closely with product management, sales, services, demand generation, and other cross-functional teams to plan and execute programs while continually optimizing based on market needs.
The impact you can have
The Product Marketing function is very strategic to the company’s growth and you will be at the center of it all. As a Product Marketer, you will join a dynamic and diverse squad to help us grow product marketing and empower the entire company to build an authentic brand and talk about our products in the most impactful way. Your near-term and long-term contributions will have a significant impact on the growth of our business.
On a daily basis, you will
- Be involved in the strategic planning and execution of our go-to-market initiatives particularly focused on growing our reach to the enterprise
- Be an expert on our solution and understand how users at all levels of an organization are using our products to accurately convey the message to all stakeholders
- Develop clear and compelling positioning and messaging to articulate the benefit and value proposition of the solution to enterprises
- Work closely with other Marketing team members (demand marketing, ABM, customer marketing) to develop and coordinate programs and campaigns through new and existing channels to create awareness and drive adoption
- Partner with Product Management to define and influence the product feature roadmap with valuable insights, relevant market research, and competitive analysis
- Craft impactful stories and content (e.g. blog posts, sales-enabling content, web content, webinars, videos etc.) that contribute to go-to-market objectives and campaigns
- Partner with the sales and services teams to get feedback from the field, improve our narrative, and enable them with impactful assets to convey the message to our customers.
The skills you will demonstrate
- 5+ years of direct Enterprise Product Marketing experience in the SaaS space (Developer tools or DevOps is a big plus)
- You exhibit technical acumen and have a great passion for software products and the underlying technology that fuels them
- You adapt quickly, are flexible, and are comfortable working in a dynamic space with Agile principles
- You love collaborative work and are ready to adjust based on feedback
- You have exceptional communication skills and are fluent in English, both written and spoken
Why you will love it here
• Safe work culture - we value respect, kindness, and the right to fail.
• Flexible hours - we schedule our days in order to be effective at work, while also being able to enjoy life’s important moments.
• Great people - we value people skills as much as technical skills and strive to keep things friendly and laid back. Still, that does not prevent us to be passionate leaders in our domains. Our 300+ SonarSourcers from 33 different nationalities can relate!
• Work-life balance - keeping a healthy work-life balance is important. This is why we have a hybrid work policy and some people prefer working some days from home.
• Always keep learning - in an ever-changing industry, learning new skills is a must, and we're happy to help our team to acquire them.
What we do
Sonar was started by a team of developers that wanted to change the way code is built in an agile development process. The company was created to develop the open-source tool SonarQube, which is now the standard in code quality management with over 350,000 instances deployed today. Every day we are focused on solving developers’ next big problem.
Who we are
At Sonar we believe in people, excellence, and delivery. We’re a team of problem solvers and overachievers who seek out others who are also passionate and relentless in their respective missions. We want to work with people who are ready to fasten their seat belts and be part of an incredible ride. We work hard not because we’re told to, but because we genuinely love what we do and do what we love. If there’s one main message we want you to remember about us, it’s that we push others to be best in class at whatever they do: choose your battle, innovate, take risks, and lead change. Join us; we’ll be smarter and stronger together.
If this sounds like you, apply now!
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