Product Marketing Manager - Enterprise at Sonar (Austin, TX)

| Austin, TX | Hybrid
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Sonar’s industry-leading solution enables developers and development teams to write clean code and remediate existing code organically, so they can focus on the work they love and maximize the value they generate for businesses. Its open source and commercial solutions – SonarLint, SonarCloud, and SonarQube – support 30 programming languages. Trusted by more than 400,000 organizations globally, Sonar is considered integral to delivering better software.

If you are passionate about software technology and have a knack for building compelling positioning and messaging for great products, then this is a unique opportunity for you! We are looking for a dynamic and experienced product marketer who will help us grow and scale our impact, bringing awareness and adoption of our world-leading solution to users around the world. We are in hyper-growth mode with products that are well-loved and used by millions of developers and development teams globally.

The role involves owning and driving strategic go-to-market initiatives, positioning and messaging of the Sonar solution to continuously engage our large and growing community of users and customers. You will conduct market research and enable all internal and external stakeholders to accurately deliver our message. You’ll be working closely with product management, sales, services, demand generation, and other cross-functional teams to plan and execute programs while continually optimizing based on market needs.

The impact you can have 

The Product Marketing function is very strategic to the company’s growth and you will be at the center of it all. As a Product Marketer, you will join a dynamic and diverse squad to help us grow product marketing and empower the entire company to build an authentic brand and talk about our products in the most impactful way. Your near-term and long-term contributions will have a significant impact on the growth of our business. 

On a daily basis, you will

  • Be involved in the strategic planning and execution of our go-to-market initiatives particularly focused on growing our reach to the enterprise 
  • Be an expert on our solution and understand how users at all levels of an organization are using our products to accurately convey the message to all stakeholders
  • Develop clear and compelling positioning and messaging to articulate the benefit and value proposition of the solution to enterprises
  • Work closely with other Marketing team members (demand marketing, ABM, customer marketing) to develop and coordinate programs and campaigns through new and existing channels to create awareness and drive adoption 
  • Partner with Product Management to define and influence the product feature roadmap with valuable insights, relevant market research, and competitive analysis
  • Craft impactful stories and content (e.g. blog posts, sales-enabling content, web content, webinars, videos etc.) that contribute to go-to-market objectives and campaigns
  • Partner with the sales and services teams to get feedback from the field, improve our narrative, and enable them with impactful assets to convey the message to our customers.

The skills you will demonstrate

  • 5+ years of direct Enterprise Product Marketing experience in the SaaS space (Developer tools or DevOps is a big plus)
  • You exhibit technical acumen and have a great passion for software products and the underlying technology that fuels them
  • You adapt quickly, are flexible, and are comfortable working in a dynamic space with Agile principles
  • You love collaborative work and are ready to adjust based on feedback
  • You have exceptional communication skills and are fluent in English, both written and spoken

Why you will love it here

Safe work culture - we value respect, kindness, and the right to fail.
Flexible hours - we schedule our days in order to be effective at work, while also being able to enjoy life’s important moments.
Great people - we value people skills as much as technical skills and strive to keep things friendly and laid back. Still, that does not prevent us to be passionate leaders in our domains. Our 300+ SonarSourcers from 33 different nationalities can relate!
Work-life balance - keeping a healthy work-life balance is important. This is why we have a hybrid work policy and some people prefer working some days from home.
Always keep learning - in an ever-changing industry, learning new skills is a must, and we're happy to help our team to acquire them.

What we do

Sonar was started by a team of developers that wanted to change the way code is built in an agile development process. The company was created to develop the open-source tool SonarQube, which is now the standard in code quality management with over 350,000 instances deployed today. Every day we are focused on solving developers’ next big problem.

Who we are

At Sonar we believe in people, excellence, and delivery. We’re a team of problem solvers and overachievers who seek out others who are also passionate and relentless in their respective missions. We want to work with people who are ready to fasten their seat belts and be part of an incredible ride. We work hard not because we’re told to, but because we genuinely love what we do and do what we love. If there’s one main message we want you to remember about us, it’s that we push others to be best in class at whatever they do: choose your battle, innovate, take risks, and lead change. Join us; we’ll be smarter and stronger together.

If this sounds like you, apply now!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • C#Languages
    • C++Languages
    • CSSLanguages
    • dotnetLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • JestFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • AzureFrameworks
    • ElasticsearchDatabases
    • NoSQLDatabases
    • PostgreSQLDatabases
    • AWS DynamoDBDatabases
    • AWS (Amazon Web Services)Services
    • Google AnalyticsAnalytics
    • AWS QuickSIghtAnalytics
    • AWS Athena / FirehoseAnalytics
    • VWOAnalytics
    • FigmaDesign
    • InVisionDesign
    • SketchDesign
    • ZeroHeightDesign
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • TrelloManagement
    • ProductBoardManagement
    • KenticoCMS
    • DocuSignCRM
    • SalesforceCRM
    • YeswareEmail
    • ZoomInfoLead Gen
    • SlackCollaboration
    • ZoomCollaboration
    • TrelloProject Management

An Insider's view of Sonar

How do you collaborate with other teams in the company?

We believe that collective intelligence is the key to success which is why we work in squads and form circles to solve a problem or launch a new idea/initiative. This approach works wonders because everyone brings their unique experience, skills, and creativity to the table. When we break away from silos and work collaboratively, everyone wins!

Kirti Joshi

Product Marketing Manager

How does the company support your career growth?

Feedback is a gift. We pride ourselves on a company-wide growth mindset and striving for excellence. There is constant feedback given and received on a daily basis, always with the goal to help improve us as individuals, and thus leading to stronger collective intelligence as a team. Due to this philosophy my career growth was made possible.

Max Steinberger

Manager - Global Enterprise Sales

How do you empower your team to be more creative?

We believe that all SonarSourcers can have an impact on the company (more than just delivery). Thinking big, starting with a WHY, collaborating across our teams, having the right to fail, allowing our diversity to be our strength. With engagement like this, people feel free to tackle real problems and be creative in solutions.

Patrick McKinney

VP of Sales

What are some social events your company does?

From happy hours to global events - we keep our culture alive through time spent together. We travel annually to Switzerland for ‘Grand Raout’. SonarSourcers are sent offsite for a few days to a mysterious destination in Europe. It’s a time to celebrate our achievements, to exercise team building, and to declare our objectives for the year ahead!

Angela Emanuel

Sales Operations Specialist

What are Sonar Perks + Benefits

Sonar Benefits Overview

At SonarSource, our employees get to have a direct impact on the company. We believe in people, excellence, and delivery. We operate with a limited hierarchy, our success comes from the sum of all of us, and we remain open minded to others views. We embrace diversity because we see it as a strength. Energized by feedback, we take responsibility to choose our battles, take risks, innovate and lead change.

However, these aren't the only perks you will find at SonarSource. We offer an annual company retreat and onboarding in Europe, team based organization: intra-company circles, collective intelligence, employee development, BBLs, weekly demos, team building: Run Club, happy hours, game nights, company swag, downtown office with free parking/commuter benefits, open-space & fun work environment. We encourage diversity, including a global multi-cultural team, equal pay policy, and come as you are motto. We support a healthy work life balance, flexible work schedule, 23 PTO days, maternity leave, company matching 401k, and company sponsored health insurance.

At SonarSource, we maintain a people first culture. Every employee has the opportunity to grow and learn. We promote from within, and provide regular feedback and professional development opportunities. We value the right to fail, respect and kindness, and work with team members to achieve their full potential!

Take a look at some of our benefits & perks. You can see more about our company retreat here:

Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Hybrid work model
Employee awards
Flexible work schedule
Health Insurance & Wellness Benefits
Disability insurance
Disability insurance is covered 100% by SonarSource.
Dental insurance
SonarSource contributes 90% of the premium, and 60% for their dependents, with a maximum amount based on a good mid-tier plan.
Vision insurance
SonarSource contributes 90% of the premium, and 60% for their dependents, with a maximum amount based on a good mid-tier plan.
Health insurance
SonarSource contributes 90% of the premium, and 60% for their dependents, with a maximum amount based on a good mid-tier plan.
Life insurance
Life insurance is covered 100% by SonarSource.
Team workouts
We enjoy running (Run Club), joining various athletics classes together, etc. We also have on-site lockers/showers if needed.
Mental health benefits
Financial & Retirement
401(K) matching
SonarSource's 401(k) retirement plan matches 4% of the employee's gross salary.
Performance bonus
SonarSource distributes an annual company bonus evenly amongst all employees.
Child Care & Parental Leave Benefits
Generous parental leave
SonarSource US offers up to 12 weeks paid for the primary caregiver and up to 1 week paid for the secondary caregiver. There is also an onsite mother's room.
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
All US SonarSourcers receive 23 PTO days; after 5 years you receive 2 extra days; 10 years you received another 3 days.
Paid holidays
Paid sick days
Office Perks
Commuter benefits
At SonarSource, we encourage sustainable mobility policies and solutions such as the refund of 60% of the transportation subscription. We also offer free parking spaces.
Company-sponsored outings
Free snacks and drinks
SonarSource's kitchen has some snacks, coffee, tea, weekly fruit deliveries, etc.
Some meals provided
We enjoy eating lunch together including BBLs with lunch catered, going out to lunch to welcome new joiners, and various events throughout the year.
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Home-office stipend for remote employees
Meditation space
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Every SonarSourcer receives a dedicated mentor when they start. This is supplemental to the onboarding journey and will usually last 3-6 months. However, there are always mentors to help with growth.
Continuing education available during work hours
Paid industry certifications

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