A whole new category in hair growth: For your hair, and your health.

Performance Marketing Coordinator (Paid Social) at Nutrafol (Remote)

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#KeepGrowing with Nutrafol

Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.

As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results.

We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

Nutrafol is looking for a driven, growth mindset Performance Marketing Coordinator with a passion to grow! In this role, you will be an integral part of managing, testing and optimizing paid social media channels. The main focus of this role will be supporting new customer acquisition via Facebook/Instagram, Pinterest and emerging channels like TikTok!

You will be responsible for day to day management and optimizing existing paid social channels. This role will be supported with a strong analytics team and will report to our Senior Growth Marketing Manager.

We are a highly motivated, collaborative and fun-loving team with an entrepreneurial spirit and bias for action. If you're interested in joining a rapidly growing, dynamic, creative, and innovative company, then this may be the perfect opportunity for you!


  • Own day-to-day management of paid social ad platforms.
  • Responsible for executing ad launches, audience updates, bid changes, optimizations, feed changes, pixel management and campaign updates.
  • Keeps daily pulse of campaign performance, monitoring and maintaining budgets, pacing and scaling adjustments.
  • Partner with content creators to make content for FB/Instagram and TikTok ads on a monthly basis.
  • Effectively partnering with the creative team to launch new ads to each audience weekly.
  • Executing new channel launches, focused on driving new customer acquisition.
  • Manage a robust A/B testing plan for emerging channels to prove out best creatives and practices.
  • Managing paid social channel’s monthly payments in partnership with accounts payable.


  • Minimum of 2+ years of experience working on social and paid media performance marketing with a focus on user acquisition.
  • Proven track record of managing and executing paid social channels within Facebook Business Manager etc.
  • Experience with web analytics tools like Google Analytics.
  • Analytical mindset and creative thinker to strategize and execute on A/B tests within campaigns.
  • Comfortable working cross-functionally with brand, creative, and tech.
  • Great communication skills, both oral and written.
  • Ability to pivot and adjust to changes based on ever changing market and business goals.
  • Proven ability to hit all critical KPI’s with a brand centric mindset.
  • Enjoy the creative process - you’ll be working in constant collaboration with marketers, designers, writers.
  • Growth mindset - you are on a quest to learn and develop personally & professionally and have a passion for exploring and testing new performance marketing channels.

Nice to Haves

  • Familiarity with Smartly Facebook tool
  • Experience in launching new paid social channels
  • Experience in health/wellness eCommerce space is a plus
  • Experience in marketing subscription services
  • Experience working with influencers and partnership for content creation
Perks & Benefits
  • Fully remote work experience, including a one-time allowance for home office setup
  • Comprehensive medical, dental, and vision package, including FSA program
  • 401K with 50% match
  • Flexible PTO
  • Two company-wide wellness breaks every day
  • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
  • Monthly wellness stipend
  • Monthly work from home stipend
  • Monthly cell phone stipend
  • Annual learning & development stipend
  • Virtual happy hours, yoga, and meditation sessions throughout the year
  • Free meditation app membership (Headspace)
  • Free Nutrafol subscription
  • Pet insurance and benefit programs

California residents may review our CCPA notice here. 

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What are Nutrafol Perks + Benefits

Nutrafol Benefits Overview

As a Wellness-forward company, Nutrafol offers comprehensive benefits to ensure access to physical, mental, and financial well-being for you and your family. These benefits include: medical/dental/vision insurance, life/disability insurance, parental leave, 401K with an emplpyer match,a personal Nutrafol subscription, pet insurance, an unparalleled bonus program, unlimited PTO, and a Headspace membership.

Nutrafol also offers an array of perks for our team members, including two daily wellness breaks, a home office setup allowance, twice-a-week meal credits on GrubHub/Seamless, a monthly wellness stipend, cell phone/internet allowance, and company events like virtual yoga and happy hours.

We encourage our employees to continually learn and develop in their careers, facilitated by an annual learning and development stipend. This benefit can be used toward online courses, conferences, books, and other opportunities that embody our values of #KeepGrowing and #KeepLearning.

Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Highly diverse management team
Diversity manifesto
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K) matching
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Some meals provided
Meal order credit provided 2x weekly for all employees
Company-sponsored happy hours
Pet friendly
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Promote from within
Continuing education stipend
Online course subscriptions available
Customized development tracks

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