About AvidXchange

AvidXchange is a leader in automating invoice and payment processes for mid-market businesses. Last year, we processed 53 million transactions across our network of more than 700,000 suppliers, transforming the way 7,000+ customers in North America pay their bills. By trade, we are a technology company, but if you ask anyone that works here, they'll tell you our people are at the core of who we are. We are all entrepreneurs who love to innovate and win with a passion for serving our customers. While we take personal ownership of our everyday work, we recognize that we only win as a team. At AvidXchange, it's not a "me" thing, it's a "we" thing.

Founded in 2000 and headquartered in Charlotte, North Carolina, we have over1,500employees working in one of our seven offices or remotely. At AvidXchange, you'll have the opportunity to tackle tough, complex challenges, working side-by-side with amazing talented teammates. And in doing so, our goal is to enable you to discover your maximum potential - while being your unique, authentic self at work. If that sounds like you, come join the team!

JOB OVERVIEW

The Partner Marketing Manager II will be directly responsible for supporting the executionof AvidXchange's partner marketing and communications strategy. This person will

leverage corporate marketing activities and communications to deliver joint partner

marketing programs that enable partners to acquire new customers, retain and growtheir

existing customer base and grow the overall funnel. The Partner Marketing Manager II will

work very closely with internal stakeholders in Alliance Management, Marketing

Communications, and Product Marketing to build compelling joint-partner value

proposition content.

JOB RESPONSIBILITIES
• Develop and nurture relationships with our channel partners and work jointly to

create co-branded, end-to-end campaigns and activities that align with sales

priorities and revenue targets.
• Lead internal marketing planning with partner sales and marketing leadership to

align on business priorities, establish quarterly metrics and goals, and identify areas

of opportunity and risk.
• Be a trusted Demand Generation partner to the Industry Sales Leaders, working

closely with sales teams to accomplish joint goals.
• Experienced operating in revenue marketing environments where core KPIs extend

through the funnel to attributable revenue.
• Prioritize high-value and low return relationships to efficiently focus on those that deliver the most ROI. • Collaborate with product and content marketing teams to develop content that aligns with our partner's current product offerings and program plans. • Develop overall campaign strategy by partnering with key stakeholders to analyze the success of partner program tactics including partner promotions, email, webinars, in-person events, social media, direct mail, paid advertising, SEO, etc. • Collaborate with Marketing Operations to report on campaign metrics and conversion rates in order to analyze past performance and identify new opportunities to improve existing campaigns. • Support in the development of partner communications and leverage AvidXchange's Partner Portal to drive engagement and increase program adoption. • Monitor and support partner use of marketing development funds (MDF) and enable appropriate spend on marketing initiatives. • Be a trusted Demand Generation partner to the Industry Sales Leader, working closely with sales teams to accomplish joint goals. • Experienced operating in revenue marketing environments where core KPIs extend through the funnel to attributable revenue. • Work within a budget and report any overspend.

EXPERIENCE, QUALIFICATIONS & SKILLS

Required Experience, Qualifications, and Skills
• Deep understanding of partner ecosystem and experience in developing joint

marketing programs with marketing channel partners.
• Proven success in building demand generation plans from planning to completion,

including email nurturing, webinars, events, and account-based marketing.
• Ability to work independently and in a fast-paced/complex environment.
• Effective at project management, with the ability to take initiative and manage

multiple projects at once and deliver within deadlines. Experience using project

management tools, such as Asana.
• Experience using a partner relationship management platform such asWebInfinity

is a bonus.
• Experience using key marketing reporting tools such as Salesforce and Google

Analytics.
• Strategic understanding of marketing automation platforms such as

Hubspot/Marketo, lead scoring strategies, and the marketing funnel stages (MQL,

SQL, etc.).
• Understanding of marketing metrics and funnel analytics to optimize campaigns,

and ability to deliver feedback on best strategies to drive demand.
• Writing skills appropriate for demand generation (email, web, social, and campaign ads). • Communicate effectively on a regularly scheduled cadence between stakeholders to ensure alignment on goals and objectives. • Comfortable presenting virtually and in person, both internally and externally (webcast, user conferences, etc.). • Strong leadership and communication skills in delivering vision and strategy for campaigns to senior executives.

Preferred Experience, Qualifications, and Skills
• Minimum 3 years of experience in marketing, preferably in a channel marketing

role
• Experience in a B2B technology, consulting or services company
• Typically requires a University Degree or equivalent experience and minimum 3

years of prior relevant experience

Additional Information
• Ability to travel as necessary to meet with strategic partners and execute marketing

initiatives (~20%)

Equal Employment Opportunity Statement

AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunityin accordance with applicable federal, state and local laws.AvidXchange will not discriminate against applicants for employment on anylegally recognized basis. This includes, but is not limited to: veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.
Other details

• Job Family Sales and Marketing
• Job Function Market Research & Analysis
• Pay Type Salary
• Employment Indicator Professional