As our Paid Search Manager, you will...

Be Accountable and Responsible

As our Paid Search Manager, you will assist MERGE's practice in the creation, optimization and execution of client paid search campaigns.   You will be both a hands-on player and coach providing direction to a paid search specialist to conduct and analyze keyword research necessary to build campaigns; recommend paid search plans to clients; QA campaigns for launch; report results, insights, and optimization strategies on a regular basis. You will have passion for your work, a high level of curiosity, possess strong interpersonal and communication skills, and a desire to coach and mentor others.  

Merge is a full-service Agency so you will be the type of person that doesn’t like to work in a silo and instead, likes to include strategic input that comes from working closely with all other paid media channels as well as the Agency’s Creative, Strategy, and Account Management teams.

Responsibilities

• Lead discovery process to understand client overall and PPC goals
• Conduct PPC audits to identify structural weaknesses and opportunities while understanding the previous team’s tactics
• Ensure analytics tracking implementation is accurate and easy to manage
• Review current landing pages to identify opportunities
• Develop and recommend keywords as well as optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)
• Analyze program performance and KPI’s (e.g., ROAS, CTR, CPA, conversion rate)
• Report on program performance and present insights and recommendations to clients by leading client status and reporting calls
• Work closely with media companies including Google, Yahoo, and Microsoft
• Lead QA of trafficked approved plan into search engines (keywords, ad copy, extensions), and of all components prior to launch (dayparting, bids, budget, targeting parameters)
• Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
• Primary contact for resolving billing discrepancies in partnership with client strategy and billing reconciliation team
• Train paid search specialists and be a subject matter expert for media strategy teams
• Provide POV’s on the industry both internally and externally 
  

Qualifications

• 3+ years of professional paid search campaign management experience
• Strong analytical skills and attention to detail
• Mastery of search engines and platforms
• Strong skills in core Excel functions that pertain to financials, digital visualization, and bid analysis
• Excellent written, verbal, and interpersonal communication skills
• Strong presentation skills
• Ability to think critically and problem-solving orientation
• Excellent project management and organization skills
• Ability to work well with teams while managing multiple projects under tight deadlines

Compensation: $75,000 - $90,000

Salary differential is based on seniority, merit, education, training and experience. MERGE’s career ladders reflect department growth from Associate through Partner levels, with details of roles and responsibilities associated with each level. New hires are assigned a job level within a particular position based on these criteria and salary is set within the job level based on these criteria. Growth from one level to the next occurs when employees master their role, and are promoted into the next level, generally during salary review cycles which are posted in the employee handbook.

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