Paid Media Specialist

| Phoenix – Mesa – Scottsdale, AZ
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Highnoon is looking for a full-time Paid Media Specialist to join our media team. The ideal candidate should possess 1-3 years of experience setting up campaigns according to client objectives and strategic direction, plus managing and optimizing paid media campaigns based on performance. This experience can be client-side, or agency-side.

Specific required experience should include direct platform work within Google Ads (Search, YouTube, display and remarketing) and social media platforms (Facebook, Instagram and LinkedIn).

Responsibilities:
  • Perform keyword research
  • Work with account teams to develop paid media strategies and build out campaigns
  • Campaign setup and management for paid media channels including but not limited to, paid search, LinkedIn, Facebook, YouTube, display and retargeting
  • Execute paid media optimizations bases on performance and client goals & objectives
  • Understanding of keyword match types, negative keywords, bid adjustments, targeting options and other key campaign elements within Google Ads and other advertising platforms
  • Manage campaign budgets
  • UTM creation & implementation
  • Gaining insights from advertising platforms and Google Analytics
  • Track, report, and analyze performance data to extract key takeaways and ongoing opportunities for improvement
  • Execute and manage several paid media accounts
  • Work closely with account management team to ensure goals are met through paid media channels
  • Maintain expert-level knowledge and skillsets in existing and emerging platforms and technologies
  • Independently manage time and workload


Requirements

The Ideal Candidate:
  • 1-3+ years of paid media experience (client-side, or agency-side)
  • Strong understanding of paid media requirements and best practices
  • Bachelor's degree in Marketing or a related-field
  • Direct experience with Google Analytics, Google Ads, paid social and programmatic advertising
  • Ability to implement tags and scripts and set up event tracking within Google Tag Manager
  • Ability to think creatively, strategically, and identify and resolve problems autonomously
  • Experience with A/B and other testing modalities
  • Excellent writing and grammatical skills; articulate when speaking
  • Ability to analyze data and provide data or evidence-based recommendations
  • Highly organized with an ability to always hit deadlines for assigned work
  • Highly experienced with Microsoft office products
  • A very strong work ethic and ability to deal with the frequently changing workload including varied projects and fast-paced situations associated with an advertising and marketing agency


Benefits

Highnoon focuses on delivering the absolute highest quality digital marketing and technology solutions to results-driven organizations. We are a collaborative team of problem solvers comprised of passionate, forward-thinking individuals on a mission to do right by our clients. We've been ranked in the top of "best places to work in Phoenix" for years because we value our employees and strive for a strong work-life balance. If you see the value of a team-based environment where being motivated by and learning from your colleagues is a daily occurrence, then Highnoon may be for you. Compensation will be a competitive salary based on your past experience and what you can bring to the table. Other benefits include paid health insurance, 401k, flexible paid vacation and sick days, short- and long-term disability plans, the ability to work remotely on Mondays and Fridays, a great team, a fully stocked bar cart and cold beer in the fridge, plus much more.
More Information on Highnoon
Highnoon operates in the AdTech industry. The company is located in Tempe, AZ. Highnoon was founded in 2020. It has 87 total employees. To see all 10 open jobs at Highnoon, click here.
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