Marketing Vice President at Zscaler

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Company Description

Traditional security companies are becoming less relevant as cloud adoption and digital transformation become the norm in every market industry and in every market segmentation. Zscaler has been a leader in Gartner’s MQ for 10 consecutive years and has helped shape the emerging SASE category (a true category creator). We are well positioned to dominate this massively growing cloud security market.

Job Description

We are looking for a VP of EMEA Marketing to join the Zscaler team and have a direct impact on our global Marketing strategy and execution. In this role, you will be at the forefront of shaping our go-to-market strategy across EMEA in direct partnership with the regional Zscaler sales and channel teams. The role requires a clear understanding of and experience in marketing SaaS to enterprises. Domain expertise in security and networking is a plus. The successful candidate will possess extensive experience in awareness and demand generation, including digital marketing, account based marketing, CXO programs, and ecosystem and partner marketing. The person must also have a creative flair, project management and planning skill, sales understanding and people leadership experience. 

In this role, you will help us meet the requirements of our rapidly growing customer base and be game changers in the security space. You must possess a blend of business and technical skills, have a big-picture vision and the drive to make that vision a reality with extreme attention to detail. This role consists of both internal operational responsibilities – pipeline generation, lead flow, funnel metrics – as well as outbound responsibilities - interacting with customers, executing go-to-market strategy and supporting sales. The role reports directly to the CMO, with a dotted line to the GM of EMEA Sales. 

The ideal candidate will have worked in a high growth software company where they built a high performing marketing organisation in the EMEA region. They should be hands-on with the ability to lead by example.

What you will do:

  • Develop the marketing strategy, framework for execution and the allocation of budget for maximum impact
  • Develop and manage the bottoms-up demand generation plan from leads to opportunities
  • Guide and manage the account based marketing efforts in each region
  • Develop and tailor marketing campaigns (online and traditional) for each local market
  • Execute on persona-based programs, primarily CXO programs
  • Create customised written content that can be used for the tactics above
  • Maximise PR and social visibility for the company in EMEA
  • Cross functionally collaborate with core business partners – EMEA Sales, global marketing services team, and other regional teams

Qualifications

  • Experience in marketing that includes work in field marketing, campaign design and creation and account based marketing
  • Experience managing people and growing marketing teams
  • Combination of small and large company experience with a track record of doing the work and leading by example
  • Experience working in enterprise software-as-a-service companies, preferably in security or networking
  • Metrics driven with strong analytical skills
  • Hands-on experience with systems like Marketo (marketing automation) and Salesforce (CRM)

Additional Information

#LI-TS1

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Why Zscaler?
People who excel at Zscaler are smart, motivated and share our values. Ask yourself: Do you want to team with the best talent in the industry? Do you want to work on disruptive technology? Do you thrive in a fluid work environment? Do you appreciate a company culture that enables individual and group success and celebrates achievement? If you said yes, we’d love to talk to you about joining our award-winning team. 
Additional information about Zscaler (NASDAQ: ZS ) is available at https://www.zscaler.com. 

Zscaler is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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Candidate Location Eligibility:
San Francisco, CA

Technology we use

  • Engineering
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • PipedriveCRM
    • MarketoLead Gen

An Insider's view of Zscaler

What are some social events your company does?

Here at Zscaler, we know how to have fun! Many of us participate in events ranging from celebrating cultural events, Intern Expos, Family Fun Day, International Women's day, to organizational off-sites.

We are able to find ways to celebrate anything from annual Employee Work Anniversaries to being recognized as a Great Place to Work company!

Valerie

Talent Ops Specialist

What kinds of technical challenges do you and your team face?

One challenge my team faces is staying ahead in the ever-changing tech landscape. We’re tackling this by building a library of widgets, or carefully designed, reusable pieces of code, so we can keep our tech stack dynamic. The goal is to be able to plug these widgets into any of our products, reducing redundancy and keeping things loosely coupled.

Bettina

Software Engineer

What are Zscaler Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Promote from within

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