JPMorgan Chase
Columbus, OH

Marketing Strategy Lead - Campaign Execution at JPMorgan Chase (Columbus, OH)

| Columbus, OH
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Job Description Core Responsibilities
Serving as the creative marketing leader driving best-in-class consumer experiences, the following responsibilities are key to the role:
  • End-to-end campaign management that elevates traditional engagement touchpoints and tactics to deliver measurable performance
  • Creative leadership and channel execution, with a strong focus on Controls
  • Cross team leadership and support, including Authorized Approver on final creative
  • Strong collaboration between the Engagement team, strategy partners, and internal/external execution partners
  • Forward-thinking planning and teaming with senior level creative and performance management partners and agencies
  • Assist in capacity planning and prioritization for engagement book of work
  • E2E campaign execution, including
    • Leading internal and external agency briefing and creative development
    • Managing campaigns (digital and print, awareness and offer-based) ensure initiatives are on-strategy, on time and within budget parameters;
    • Optimizing direct response marketing campaigns to improve results, create efficiencies and reduce costs
    • Collaborating with marketing managers to identify opportunities, campaign strategy and the framework for measurement and reporting
    • Ensuring strong focus on end-to-end customer experience, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed
    • Managing multi-channel execution (from concept development to delivery) including working across multi-functional teams, such as:
      • Product and Marketing Strategy team
      • Agencies for creative development and execution
      • Modeling team, list team and list brokers to influence and coordinate targeting
      • Analytics team to report campaign results and campaign optimization recommendations
      • Print/Production/Fulfillment Agencies (and or liaison)
      • Legal and Compliance for approval of all marketing content

Qualifications
  • Proven track record in direct or digital marketing - 7+ years of experience is required
  • Experienced people manager (3+ years of experience is required)
  • Digital consumer marketing experience in owned, earned and paid channels - Strong executional knowledge of social, paid display, email, and website creative required
  • Experience working as a leader/manager in a fast-paced environment, with strong skills in multi-tasking and prioritization
  • 3+ years of agency/vendor management experience
  • Knowledge of database marketing principles, segmentation, testing and results measurement
  • Ability to think strategically, but willingness to \"roll up your sleeves\" and manage the details of marketing project execution
  • High ene rgy, solutions-oriented individual with the ab ility to manage multiple initiatives simultaneously, working well under pressure with tight deadlines
  • Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members
  • Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
  • Creativity and innovation with a focus on constant improvement
  • Excellent written and oral communication skills
  • Specific experience in financial services including debit or credit marketing and/or agency-side experience is a plus
  • 4-year college degree preferred

About Us Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
Equal Opportunity Employer/Disability/Veterans
About the Team Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.
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Technology we use

  • Engineering
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What are JPMorgan Chase Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Diversity
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Professional Development Benefits
Tuition Reimbursement
Diversity Program

An Insider's view of JPMorgan Chase

What’s the vibe like in the office?

My favorite thing about JPMorgan Chase is the vast number of problems we solve, and the diversity it takes to do that. Moving money, enabling payments and producing a world class customer experience are just a fraction of what we work on. Because the office is so casual and open, I get to participate in discussions on all of this.

Nick S.

Executive Director, Software Engineering

What projects are you most excited about?

As one of the largest financial institutions in the world, our scope of impact is huge. Knowing that a system we deliver is responsible for things millions do daily such as paying for groceries, withdrawing cash, or getting a loan pushes us toward solutions that scale, which is the most challenging but also the most rewarding part of our projects.

Edwin T.

Executive Director, Site Reliability Engineering

How does the company support your career growth?

JPMorgan has helped me develop as a professional – both as a technologist and as a business leader. I have taken advantage of executive leadership training and development aligned to the firm’s culture of “How We Do Business.” I feel good about working for a firm that invests in its #1 asset – US!

Lupe C.

Executive Director

How do you empower your team to be more creative?

Empowerment for Idea generation, problem solving and innovation is best coming from those who do the work. I engage my technologist in high profile work and foster an environment where ideas are welcome. Empowerment of our technologists is the key to success. Teams dig in, innovate and identify ways to create a better client experience.

Dawn T.

Managing Director, Software Engineering

How does the company support your career growth?

Working at JPMC has been a wonderful experience. I love how much JPMorgan Chase cares about its communities by offering support of technologists to local non-profit organizations through social innovation programs. The company also invests in its employees and provides many learning opportunities to us.

Meng M.

Software Engineer

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