Marketing Specialist at Pearson (Houston, TX)

| Houston, TX
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GED Testing Service is seeking a Sr. Marketing Specialist to support the marketing team with the analysis, development, and implementation of marketing plans and go-to-market strategies. In this role you will work closely with the Director of Marketing on developing and executing marketing strategies and tactics to grow student volume, including but not limited to efforts across social media, email, website, and paid digital advertising. You will also work closely with the Products team to support go-to-market strategies for new and growing products. You will come to the table with fresh ideas and insights, you understand digital trends, and have a positive, solutions-oriented attitude.

Responsibilities include:
  • Assisting in identifying optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive
  • Creating new and creative growth strategies for organic and paid digital marketing campaigns focused on acquisition and engagement
  • Managing the email, SMS texting, and website marketing channels to drive traffic, conversion, and growth
  • Deploying email marketing automation, including email campaigns and one-off emails, landing pages, and forms for lead generation
  • Tests, analyzes, and reports on e-mail campaign performance. Identifies trends and opportunities for improved open, click-thru, and conversion rates
  • Identifying opportunities to improve/innovate the user experience with our digital content by adopting leading practices in content taxonomy, curation, effective web language, and search
  • Recommending content and webpage updates for member experience optimization
  • Coordinating with the marketing designer and content lead to generate digital and print advertising material
  • Supporting the implementation of go-to-market strategy to grow new and existing products, audiences, and promotions including B2B segment
  • Monitoring and sharing digital trends and introducing new strategies to grow student audience

Qualifications:
  • Bachelor's degree required
  • 3-6 years of marketing experience, with experience centered around acquisition and engagement via digital marketing channels including social media (including Facebook advertising), email, website, and online
  • Knowledge of marketing digital tools and techniques
  • Experience managing SEO and SEM campaigns
  • Ability to deliver creative content, grasp future trends in digital technologies, and act proactively
  • Data-driven mindset
  • Team player and strategic thinker combined with strong, detail-oriented execution skills
  • Exceptional communication skills
  • Passionate about education and the role of GED Testing Service in improving opportunities for adult learners around the world

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose - to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world's leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racistcompany in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson's commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need.All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: Workforce Skills

Schedule: FULL_TIME

Req ID: 3026
More Information on Pearson
Pearson operates in the Edtech industry. The company is located in Chandler, AZ, Iowa City, IA, Minneapolis, MN, Tupelo, MS, Concord, NH, Hoboken, NJ, Albuquerque, NM and San Antonio, TX. Pearson was founded in 1871. It has 29811 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 1390 open jobs at Pearson, click here.
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