Marketing Operations Specialist at Gartner (Dallas, TX)

| Dallas-Fort Worth, TX
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About this role:

As a member of the Marketing Operations team, you will enable campaign execution as the expert of the Marketing Automation Platform (Eloqua) and other related digital products. The Marketing Operations Specialist is responsible for the planning, building and deployment of email marketing campaigns as a channel to drive attendee engagement and event registration and participation.

What you'll do:

Email Operations
  • Campaign Planning: Work with the greater marketing team to gather inputs and assets needed for email campaigns, including audience identification and segmentation, campaign logic, HTML/design, email copy, analytics, etc.
  • Email Creation: Build email templates and edit HTML, utilizing tools such as Eloqua Email Creator or Knak, including complex dynamic variables
  • Marketing Automation Configuration: Build email streams according to campaign logic in marketing automation platform
  • Campaign Testing: Stage and test emails, quality check emails, audience/segmentation and campaign logic
  • Deployment: Execute email marketing (schedule, send and measure)
  • Quality Assurance: Monitor campaigns to ensure automation is working as designed
  • Reporting: Enable reporting on email marketing results (open rates, CTRs, unsubscribes, a/b test results)
  • Campaign Optimization: Provide recommendations on opportunities to improve and optimize email effectiveness (CTAs, copy, segmentation, subject lines, format)

Marketing Automation Systems Development
  • Technology Integration - Work with the greater marketing team for ongoing development of Marketing Automation platform including additional integration projects with CRM and increasing capabilities with current systems

What you'll need:
  • Bachelor's Degree
  • 2+ years of applicable work experience
  • Experience with Marketing Automation, Eloqua experience (preferred)
  • Proficient in HTML for email building
  • Proficient in Excel
  • Previous experience with CMS or CRM (preferred)
  • Business acumen and professional verbal/non-verbal communication skills
  • Ability to build and maintain relationships with a high degree of professionalism
  • Ability to manage multiple projects simultaneously with exceptional attention to detail and impeccable execution
  • Creative problem solver with excellent verbal and written communications skills
  • Confident, self-motivated individual with strong bias toward action

Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization's most critical priorities. We've grown exponentially since our founding in 1979 and we're proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger-as individuals, as communities and as an organization. That's why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World's Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you'll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to [email protected]

Job Requisition ID:58837

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More Information on Gartner
Gartner operates in the Consulting industry. The company is located in Stamford, CT, Arlington, VA, Fort Myers, FL and Irving, TX. Gartner was founded in 1979. It has 17843 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 285 open jobs at Gartner, click here.
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