Marketing Operations Manager at Twilio (Remote)

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See yourself at Twilio

Join the team as our next Marketing Operations Manager.

Who we are & why we’re hiring

Twilio powers real-time business communications and data solutions that help companies and developers worldwide build better applications and customer experiences.

Although we're headquartered in San Francisco, we have presence throughout Europe, Asia and Australia. We're on a journey to becoming a globally anti-racist, anti-oppressive, anti-bias company that actively opposes racism and all forms of oppression and bias. At Twilio, we support diversity, equity & inclusion wherever we do business. We employ thousands of Twilions worldwide, and we're looking for more builders, creators, and innovators to help fuel our growth momentum.

About the job

This position is needed to help the Marketing team with leads management, nurture programs, reports, special integration projects, and support logistical/operational activities as needed.

The Segment Twilio team is integrating the marketing technology infrastructure into the wider Twilio environment and searching for a key team member to help lead special projects around this integration. This person will fuel our continued growth by analyzing performance while carrying out operational activities and processes needed to ensure that contracts are completed in a timely manner, invoices are paid promptly, and events are successful.

Responsibilities

In this role, you’ll:

  • Document existing processes and suggest improvements to optimize and scale with the growing business.
  • Train business partners on new processes and technology implementations.
  • Partner with sales operations on management and optimization of lead routing rules using LeanData and related technologies.
  • Ensure optimal data quality via data enrichment tools and progressive profiling.
  • Deliver high-quality campaigns via Marketo with streamlined campaign production. Partner with ABM campaign manager on ABM tech stack implementations, campaign measurement and program effectiveness.
  • Scope and capture requirements for implementation of Marketing technology tools. (BigMarker, LeanData, Zoom, Event tech)
  • Work with Marketing collaborators to understand business outcomes and develop solutions that meet their requirements.
  • Manage workload in Asana and keep tasks up-to-date to ensure smooth handover between team members and collaborators.

Qualifications

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

  • 3+ years of experience in marketing operations, demand generation, or similar marketing/operational fields. Deep understanding of Marketing automation tools.
  • Working knowledge of Salesforce (SFDC) with an understanding of reporting and how lead, contact, account, and opportunity objects work together.
  • Experience with modern B2B marketing subject area (lead scoring, account scoring, lead routing, campaign attribution, etc). Can document and integrate data between multiple marketing technology platforms.
  • Ability to partner with cross functional partners in sales ops, finance, marketing, and sales managers. Can deliver high-quality work while managing multiple projects in a fast paced environment.

Desired:

  • Experience with Customer Data Platforms (CDPs).
  • Experience with modern analytics platforms (e.g. Tableau, Looker).
  • Experience with working alongside ABM teams to implement account based marketing.
  • Marketo Certified Expert.

Location

This role will be remote.

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!

If this role isn't what you're looking for, please consider other open positions.

If you are a Colorado applicant:

  • The estimated pay range for this role, based in Colorado, is $90,320 - $124,190
  • Additionally, this role is eligible to participate in Twilio's equity plan.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the state. This role is also eligible to participate in Twilio’s equity plan and for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the state. This role is also eligible to participate in Twilio’s equity plan and for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

#LI-Remote

More Information on Twilio
Twilio operates in the Productivity industry. The company is located in San Francisco, CA, Washington, DC, Atlanta, GA, Mountain View, CA, San Francisco, CA, Redwood City, CA, Irvine, CA, Denver, CO and New York, NY. Twilio was founded in 2008. It has 6355 total employees. To see all 174 open jobs at Twilio, click here.
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