Guideline is looking for ato join the Revenue Operations team. This role will report to the Manager, Revenue Operations in the Revenue Organization. The role is available in all Guideline locations, including a fully remote option.
You'll lead the marketing operations strategy and execution You will:
- Identify and track key performance indicators (KPIs) relevant to marketing initiatives, such as cost per lead, customer acquisition cost, conversion rates, customer lifetime value, and marketing attribution, in order to build data-driven business recommendations back to Senior Marketing Leadership
- Own reporting by leveraging data visualization tools like Looker to create visually compelling and interactive dashboards that effectively communicate marketing performance metrics and trends
- Be the subject matter expert on marketing analytics tools and platforms, such as Google Analytics, Adobe Analytics, or similar tools
- Conduct thorough analysis of marketing campaigns to identify areas of improvement and optimize marketing strategies to maximize return on investment
- Collaborate with cross-functional teams, including Marketing, Sales, and Strategic Partnerships, to align data-driven insights with overall business objectives and goals
- Implement marketing technology solutions and tools to enhance efficiency and productivity, such as CRM systems (e.g., Salesforce), Marketing Automation Platforms (e.g., Marketo, HubSpot), Content Management Systems (e.g., Adobe, Contentful, Strapi), and Customer Data Platforms (e.g. Amplitude)
- Responsible for identifying operational inefficiencies, proposing process improvements, and implementing marketing automation and optimization strategies to enhance overall operational efficiency
- Implement and synchronize data from different sources, ensuring seamless data flow between marketing systems and platforms for accurate reporting and analysis
- Conduct regular audits and quality checks to ensure data accuracy, campaign adherence to regulatory guidelines, and compliance with marketing best practices
- Stay up-to-date with industry trends and advancements in marketing analytics, exploring new tools and methodologies to enhance data-driven marketing operations
- 8+ years of Marketing Analytics / Marketing Operations or related experience, within a fast-paced environment
- Proven experience in owning and managing an enterprise-level marketing automation platform, balancing standardization and customization to support strategies and tactics.
- , preferably, or alternatively, the working knowledge to guide the integration and data flow between Marketing Systems and Salesforce.
- Strong proficiency with data visualization tools such as: Looker (preferred) Tableau, Data Studio, with the ability to effectively communicate insights and recommendations to diverse audiences
- Experience building, maintaining, and optimizing Marketing-related reporting and performance scorecards; can effectively synthesize insights from data-heavy Excel workbooks, Google sheets, and dashboards into concise decks and presentations
- Strong knowledge of go-to-market applications (i.e. Outreach/SalesLoft, Pendo, Optimizely and CMS - such as strapi.io)
- Proactive attitude towards problem-solving and a passion for continuous learning and staying up-to-date with the latest marketing trends and analytics techniques
- Strong communication skills, with the ability to effectively convey complex marketing concepts to both technical and non-technical stakeholders
- Exceptional collaboration and teamwork skills, with the ability to work effectively with cross-functional teams and stakeholders
Everyone should have a simple, affordable way to save for retirement. At Guideline, our plans are low cost and highly automated. This makes it easy for companies to offer a valuable benefit—and easy for people to invest in their financial future with confidence.
At Guideline, we believe compensation should be fair and equitable. We take a data-driven approach to set our compensation bands; the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and work location. We are always evaluating our pay zones to be as competitive as possible, so keep in mind these may be subject to change in the future.
Please speak with a recruiter for additional information regarding our tier locations and compensation philosophy.
- The base salary range for this position is $157,500-$175,000 annually.
- The base salary range for this position is $144,500-$162,000 annually.
- The base salary range for this position is $144,500-$162,000 annually.
In addition to base salary, this position is eligible for equity in the form of Incentive Stock Options (ISOs).
At Guideline, base salary is just one component of the overall Total Rewards package offered to employees. All employees are offered comprehensive benefits and perks to help support you and your family.
- Flexible time off in addition to company holidays — We observe the NYSE Holiday Calendar
- 401(k) with matching contributions — We use our own platform and match 100% of the first 3% contributed, and 50% of the next 2% (for a max employer contribution of 4%)
- 100% employer-paid healthcare, vision, and dental insurance for employees and 70% coverage for dependents
- Opt-out credit if all three plans are waived
- Eligibility to participate in Health Savings Account and Flexible Spending Accounts
- Disability and life insurance options
- Mental health benefits, including therapy and coaching through Modern Health, for employees and their dependents
- Paid parental leave for birthing and non-birthing parents
- 1 - month sabbatical after 5 years of employment
- Annual learning and development stipend — We reimburse approved professional development expenses, up to $750 per employee per year.
Guideline provides equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Additionally, Guideline participates in the E-Verify program in certain locations, as required by law.
If you have a disability or special need that requires accommodation, please don’t be shy and contact us at [email protected].
Guideline is committed to protecting the privacy and security of the personal information of our applicants. Please refer to Guideline's Privacy Policy for information about our privacy and security practices.
#LI-REMOTE
Expected Salary Range
$144,500—$175,000 USD
What We Do
Guideline. Helping people save for a better future.
Guideline is the only 401(k) provider that doesn’t charge participants any fees on investments, regardless of the value of their assets or retirement account balance. And for employers, Guideline charges a low, flat rate fee per participant, in contrast to the asset-based fee model predominant in the industry.
By offering a full-stack solution that automates plan administration and compliance, the Guideline team is combatting what’s unfortunately become the retirement industry status quo -- legacy providers have put profit over the interests of employees, abandoning the goal of the program in the first place: to give employees the opportunity to save as much as possible for retirement.
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