To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every professional designer, engineer, researcher, and artist in the world.

Joining Formlabs as a Marketing Operations Manager is an exciting opportunity to contribute to a world-class team that’s reinventing the way hardware products are marketed and sold.

In this Boston-based role, you will build and run the technology foundation that drives our global marketing and sales efforts. You’ll combine marketing expertise with a deep knowledge of marketing automation to help accommodate the infrastructure needs of a growing marketing team and ensure no lead is left behind and every marketing touch is measured quantitatively.

You are naturally curious about building and optimizing marketing technology and processes, and know how to have fun doing it. On top of helping to run our marketing automation platform and marketing tech stack, you should be passionate about creating and optimizing lead nurture flows, building and testing landing pages and forms that convert, and understanding lead routing processes, segmentation, and channel level reporting to make a big impact on marketing and sales performance.

If you are eager to solve new marketing challenges and exceed aggressive quantitative goals with data, creativity, and systems, this is the perfect opportunity for you.

The job:

• Act as the main point of contact / admin of the Martech stack, ensuring all users are effectively enabled to execute industry leading marketing campaigns efficiently.
• Act as the primary owner of our marketing automation platform, Marketo, and manage all aspects of database segmentation, nurture flows, and lead lifecycle.
• Partner with the broader marketing team to support product launches, drive demand generation initiatives, and provide data-driven funnel insights.
• Ensure all marketing systems work in concert to provide reliable data that improves lead conversion and velocity for our global sales teams.
• Maintain high levels of data quality by building standardized lead capture and routing processes.
• Develop and maintain database segmentation for highly personalized marketing programs by region, persona, language, etc.
• Assist with the development of landing pages and consistently test variations to improve performance.

You:

• 2-3 years of experience in a marketing operations, growth or CRM, preferably in a B2B setting
• >2 years of experience in a marketing automation platform, preferably Marketo and Salesforce
• Strong team player who is willing to do what it takes to achieve your goals
• Demonstrated ability to use data to make decisions and segment audiences
• Experience with other components of a modern marketing tech stack like Google Analytics, Marketo, Salesforce, SQL, Excel, CMS editing, and webinar platforms

Bonus Points:

• Salesforce Certified Administrator