Marketing Manager, Global IT at Pearson (Little Rock, AR)

| Little Rock, AR
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The Marketing Manager, global IT at Pearson VUE is responsible for strategic and tactical marketing of assigned products and/or program(s) in the USA for top IT brands such as Amazon, Microsoft, Cisco and CompTIA. Working closely with key stakeholders, this role brings new IT learning and certification products to market, drives demand for certification and learning materials among IT training centers and corporate audiences (B2B), and engages with our channel partners.

This is a 5-month term project.


Strategic Marketing Planning

  • Develop and execute strategic marketing plans to accomplish key objectives for assigned products/programs and socialize plans with appropriate stakeholders.
  • Establish and measure against specific metrics for success related to all objectives in the strategic marketing plan to guide demand generation decisions and tactical plans. Work with internal MarComm and MarTech teams to adjust or extend tactical plans as necessary.
  • Proactively identify research to validate assumptions including both primary and secondary research. Assist in research projects to gain deeper knowledge of target audiences.
  • Develop Messaging Frameworks as a foundation for all creative development.
  • Develop creative briefs and manage creative development and execution of marketing activities, working closely with internal creative teams and/or external freelancers.
  • Manage budget within project and marketing plans, track project expenditures, and look for low-cost efficiencies to maximize marketing dollars.
  • Coordinate with international marketing colleagues to ensure alignment on product campaigns and key initiatives.
  • Make recommendations based on acquired business intelligence for future activities and promotions.

Creative Execution

  • Drive creative production of standard product marketing materials, including such items as web properties, product collateral, sales enablement tools, testimonials, social media promotion, digital advertising, webinars/product demos.
  • Ensure compliance with brand guidelines, legal and financial rules, including obtaining required approvals when engaging with outside vendors.
  • Work with members of the Creative Services team, freelancers, or vendors as needed to develop marketing assets.

Relationship Management

  • Develop and maintain trusting relationships with key stakeholder groups, MarComm and MarTech.
  • Serve as the primary marketing contact for clients.
  • Assist in product training and enablement.
  • Provide product marketing evangelism and presentation support at tradeshows, organizations, and conferences as appropriate.
  • Work closely with marketing management to align priorities.


Education and Experience

  • Bachelor's degree (BA, BS) or equivalent with emphasis in Marketing, Business, or Communications is required.
  • B2B marketing experience is required.
  • 10+ years of marketing experience preferred. Advertising agency backgrounds and previous experience in matrixed, global organizations are ideal.
  • Experience with product launches, lead generation and managing projects from inception to completion, including managing to a timeline and budget.
  • Ability to develop and present ideas and plans clearly and confidently to all levels of internal and external management, partners and colleagues.
  • Adept in using Microsoft Office suite (Word, PowerPoint, Excel, and Outlook) and experience working with internal and outsourced graphic design or web design teams helpful. Microsoft Office Specialist certification preferred.

Skills, Knowledge, and Abilities

  • Highly motivated, organized individual with the ability to prioritize multiple projects and deadlines.
  • Outstanding communication and interpersonal skills required.
  • Excellent presentation and speaking skills.
  • Ability to work well in a team environment and in occasionally stressful situations.
  • Relationship management and negotiation skills required.
  • Interpersonal savvy with customer focus.
  • Knowledge of IT certification industry and/or electronic testing preferred.

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose - to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world's leading learning company. Learn more at

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racistcompany in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson's commitment to a diverse and inclusive workforce, please click here:

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need.All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.


Organization: Assessment & Qualifications

Schedule: FULL_TIME

Req ID: 5850
More Information on Pearson
Pearson operates in the Edtech industry. The company is located in Chandler, AZ, Iowa City, IA, Minneapolis, MN, Tupelo, MS, Concord, NH, Hoboken, NJ, Albuquerque, NM and San Antonio, TX. Pearson was founded in 1871. It has 29811 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 90 open jobs at Pearson, click here.
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