Job Description Customer Acquisition and Marketing Platform Product
Marketing Manager, Customer Growth Web
Customer Acquisition and Marketing Platform Product teams strive to transform customer experiences by developing innovative customer growth experiences on our digital assets. We are seeking to expand our team with a talented, data-driven marketing leader focused on customer acquisition on our web channel.
The Marketing Manager will partner to ensure customer and prospects coming to our web-based digital assets have optimal shopping experiences. You will partner with product and design leads to create new experiences, optimize existing ones, and improving the end-to-end journey of becoming a customer. This is a highly collaborative role engaging with many cross-functional teams and partners.
Candidates must have a customer-first mindset, be passionate about influencing change, and have experience in digital customer acquisition. Join us!
Key responsibilities include:

• Partner with channel leads and cross-functional partners on the redesign of the Chase.com homepage representing customer acquisition and growth targets
• Improve experiences and drive innovation in partnership with product and design leads to better engage new to bank customers
• Responsible for driving incremental account growth by improving discoverability of products and launching enhanced, personalized experiences
• Create and maintain the shopping roadmap, prioritization of the backlog and testing agenda for public web

• Leverage analytics and data to identify opportunities to improve funnel performance and prioritize work
• Provide connection with other shopping leads to ensure a cohesive customer journey across the digital and physical landscapes
• Constantly assess the digital customer acquisition landscape and competition in order to fuel blue sky/out of the box new ideas
• Be a customer advocate, relentlessly champion better experiences across physical and digital channels
• Prepare decks and updates for senior leadership on results and outcomes
• Mangers end to end controls process to ensure compliance

The right person for this role:

• Is a fantastic partner who leads through strong collaboration and influence
• An inquiring mind that is highly curious never settling for good enough and moves with speed
• Is data driven and analytical, while also being a creative thinker
• Is focused on how marketing drives quantifiable business results
• Is vigorous and thorough in their management of details
• Loves testing, learning, and taking calculated risks
• Results oriented mindset
• Constantly pushes boundaries of "what could be" to drive innovation
• Always focuses on the big picture, considering impacts outside their given initiatives

Additional requirements:

• 4 year degree in Marketing, Advertising, Analytics, or Finance
• 8+ years of marketing experience with expertise in digital conversion strategies and innovation,
• Financial services industry experience a plus
• Excels at managing multiple initiatives simultaneously within tight deadlines
• Strong analytical, problem solving and planning skills
• Develops strong partnerships; recognized as a team player
• Proven ability to take initiative, influence others, and achieve results
• Skilled and comfortable at working in a highly matrixed organization
• Excellent written and verbal presentation skills
• Highly proficient in Microsoft Excel and Power Point

About Us Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
Equal Opportunity Employer/Disability/Veterans
About the Team Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
The Digital team is dedicated to creating innovative, industry-leading products and experiences that help customers access, share and control their financial data so they can make smart decisions with their money. Teams enable innovation while adhering to the firm's data sharing principles of security, customer control and convenience, and privacy.