Description

Position at CNO Financial Group, Inc.

The CNO Financial Marketing Team is hiring a Marketing Communication Analyst to facilitate the creativity and messaging of marketing communication projects associated with broader omni-channel marketing strategies and activation plans for the [Consumer / Worksite] Division. In addition, this individual will serve as a confident resource in constructing and delivering sales and recruiting communication and marketing strategies to support business goals and brand awareness.

The Marketing Communications Analyst at CNO Financial requires a curious, enthusiastic, driven individual who has a growing desire to understand human behavior as it relates to purchase intent, needs positioning, and drive for action, and who has a natural ability to simplify complex financial and insurance solutions in a way that resonates with consumers in our target market.

This is your opportunity to be apart of a growing Marketing team!

Key Job Responsibilities and Accountabilities:

1. Coordinate the development of communication tactics for the [Worksite / Consumer] Division by developing strong cross-functional partnerships with internal departments including business unit partners, product development, acquisition marketing and creative design.
2. Develop, write, and edit a variety of traditional and online marketing messages and communication pieces including point-of-sale product brochures, customer guides, sales presentations, agent training, websites, marketing campaigns, articles, memos, PowerPoint presentations, direct mail advertising and DVD/online video scripts to drive marketing and sales objectives.
3. Conduct necessary market and competitive research for the development of copy in print, web and visual media marketing projects.
4. Support brand standard efforts through copywriting, editing and project coordination as may be needed for sales and business goals.
5. Ability to absorb job assignments and information quickly, while managing multiple tasks.
6. Proficiency to manage the intake process of project through customized tracking database and project management platform.
7. Strong understanding of communication principles to effectively develop strategy, budget, timeline and tactics for marketing projects as assigned.
8. Collaborate with entire marketing team to ensure brand consistency in message, tone, design and execution in all materials.
9. Support onsite customer meetings as required by product marketing and corporate sales and marketing to include marketing materials, presentations and other deliverables as needed.
10. Actively participate in brainstorming with other members of the marketing group to generate creative campaign strategies and tactics for clients.
11. Support approval process by facilitating relationships throughout the company as it relates to the communications topic.

Skills, Knowledge, and Abilities:

1. Strong conceptual, writing, oral and presentation skills.
2. Strong creative, strategic, analytical, organizational and personal sales skills.
3. Strong problem-solving skills, able to utilize internal and external resources to reach resolution.
4. Ability to research complex insurance information and distill down into easy-to-understand point-of-sale and training materials
5. Strong project management skills, including time management and multi-tasking with strong attention to detail.

Education and Experience:

1. Bachelor's degree, in a related discipline, or equivalent.
2. Typically requires three to five years of related work experience.
3. Experience with planning, developing, and implementing market/public relations activities, including developing communications plans, strategy, messages, media and tactics as part of an outreach or education campaign.

Relocation Available: No
Currently, all CNO Financial Group corporate offices are closed due to the ongoing pandemic. Post COVID, CNO Financial Group will be pursuing a hybrid working model. Our associates will have access to come into their affiliated Office (Carmel, Chicago or Philadelphia) up to 2 days/week, and work from home up to 3 days/week. To ensure accessibility to our corporate campuses, we ask that candidates reside within a 60 mile radius of the position location.

At this time, CNO is not mandating its associates to be vaccinated against COVID-19 as a condition of employment. However, this is an evolving situation, in the future CNO may require its associates to be vaccinated as a condition of employment, subject to reasonable accommodations required by applicable law.

CNO Financial Group is a holding company that provides health and life insurance, as well as retirement solutions, to middle-income Americans through its family of established insurance brands: Bankers Life, Colonial Penn and Washington National. Our customers work hard to save for the future, and we help protect their health, income and retirement needs with 3.2 million policies and more than $35 billion in total assets. Our 3,400 associates, 5,000 exclusive agents and 4,000 independent partner agents guide individuals, families and businesses through a lifetime of financial decisions.

We are financially strong and well positioned for continued growth, and we are grounded in our core values of Diversity, Equity & Inclusion (DE&I); Integrity, Customer Focus, Excellence, and Teamwork.

At CNO Financial Group, we're always looking forward-to the security and stability we help create for our insurance brands' customers, and the growth we create within our own company. We're looking for ambitious people who want to do more. We'll provide you with opportunities to grow your skills through challenging professional experiences.

If you're looking for a culture that encourages development, helps you reach your potential, and rewards you for your contribution, then CNO Financial Group is right for you. For more information, visit CNOinc.com.

CNO Financial is an Equal Opportunity Employer and Affirmative Action Employer. For more information, please click the following link:
Equal Employment Opportunity is the Law (English)
Equal Employment Opportunity is the Law (Spanish)
Right to Work Poster (English)
Right to Work Poster (Spanish)

As you explore job openings at CNO, please keep in mind that CNO will never ask you to provide payment-related information at any part of the employment application process. And CNO will communicate with you only through emails that are sent from a CNOinc.com or BankerLife.com email address.

If you receive an email purporting to be from CNO that asks for payment-related information or any other personal information, please contact law enforcement and report the email to [email protected]