BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment and wealth management and investment services in 35 countries. As of March 31, 2022, BNY Mellon had $45.5 trillion in assets under custody and/or administration, and $2.3 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com . Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.

BNY Mellon Marketing & Communications

It's an exciting time to join BNY Mellon Marketing & Communications. The function has embarked on a transformation to enhance brand recognition, increase client loyalty, further engage employees and drive growth. We are creating a world-class, integrated organization, comprised of new strategies, people, processes and capabilities - all focused on delivering business results.

Role description and opportunities

As a Marketing Automation Specialist, you will be an expert in deploying campaigns in our marketing automaton platform (Marketo). This role will be integral in successfully executing our go-to market strategies. You will act as a tactical contributor and own the execution of strategic plans and support the creation of campaign assets including emails, landing pages, forms, workflows, and verify accuracy with rigorous quality assurance process. The ideal candidate is technical, organized, results-driven, and has a strong foundation in B2B enterprise automation platforms. This position reports to the head of Marketing Automation & Demand Generation.

Key responsibilities include the following

• Manage marketing campaigns development and execution, including segmentation, testing, and deployment within our Marketo instance
• Execute digital marketing programs and manage lead management processes to drive lead conversion and new business acquisition via the marketing automation platform
• Manage marketing automation initiatives and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
  Implement testing methodologies (e.g., A/B testing) to improve conversion rates (content, email templates, landing pages, etc.), measure the impact of various tactics, and apply learnings to optimize future marketing campaigns
• Support essential marketing operations initiatives in Marketo and CRM such as managing the lead lifecycle, lead scoring, lead nurturing, and segmentation, as well as ensuring data integrity
• Understand and evaluate campaign metrics and provide insights and recommendations to internal stakeholders through campaign performance reports

A successful candidate should ideally have these qualifications

• 7+ years working with Marketo
• Experience creating campaigns with personalization components and dynamic content
• Experience with enterprise CRM (Salesforce or MS Dynamics 365)
• Must be highly organized and self-motivated with a sense of content
• Excellent problem-solving and prioritization skills
• Capable of handling multiple tasks with competing priorities under minimal supervision
• Excellent attention to detail
• HTML experience (helpful, but not required)