DYPER is a growth-stage subscription CPG company in the baby products industry whose mission is governed by making better diapers for babies and for the planet. DYPER is backed by impact Venture Capital investors who believe in our mission. We are seeking a Marketing Analytics Manager who is eager to disrupt the diaper industry and who wants to do their part in saving the planet.

They will work closely with the Growth and Brand Marketing teams to manage reporting and analytics to internal and external stakeholders. They will leverage our extensive customer database, website analytics, and digital marketing metrics to analyze results, identify and communicate areas of opportunity, and visualize main KPIs in a digestible format. This is a robust, zero fluff kind of role with projects similar but not limited to developing daily / weekly / monthly reporting, segmentation of customer cohorts and their behavior, connecting necessary systems and platforms to enhance our tech stack, and feeding valuable insights to the Marketing team with actionable takeaways.

What you will accomplish:

• Support the Marketing team with analysis to make data-driven decisions and optimizations.
• Provide in-depth analysis into customer cohort behaviors and segmentation, offer/promotion tracking, website conversion optimization, and advertising creative performance to surface key insights and takeaways.
• Develop automated reporting to ensure real-time visibility of key performance metrics across business functions.
• Ensure website tracking and analytics are functioning properly and provide necessary insight into advertising and website performance.
• Support marketing attribution efforts to gain a clearer understanding of the most effective channels while providing continued analysis and recommendations.
• Leverage tools and resources like Google Analytics, MongoDB, Resonate, Google Tag Manager, Google Data Studio, Paid Search & Social Ad Managers, internal customer data/surveys, etc., to analyze and report on marketing initiatives.
• Perform ad-hoc reporting and analysis as needed by other departments of the business.

You are:

• Seeking Blue Ocean: Growth at the company is holistic and expands far past just acquisition and performance marketing.
• Brand-Obsessed: We work hard to maintain a specific brand mission, this role needs to have that front of mind at all times.
• Experimental + Brave: We are looking for non-traditional thinkers, tinkerers, testers, and artists.
• Collaborative & Supportive: This position will work across all departments, collaborating with operations, product, technology, and finance.
• Forward Thinking: You don't only rely on what worked in the past, you prefer to see around corners and plan for the future.

About Us:

Founded in 2018 by serial entrepreneur & Phoenix local. DYPER has grown at triple-digit rates since it was launched. We are a vibrant, fun-loving, and fast-paced place to work with the tech startup vibe. If you're an entrepreneurial self-starter who works well with autonomy and wants the opportunity to impact positive change in your workplace, you will excel at DYPER. Our values drive everything we do, and if you work here, it's important that we care about the same things.

Here's what's at the heart and soul of DYPER:

• Save the Bum, Save the Planet: As we always say, we are not perfect, but we will respond to each challenge perfectly. We put the babies and the planet first and we are not going to stop reinventing our products until we can perfectly balance absorption with the environmental impact.
• We can make a difference: We have made such a big difference in the short two years that we have been here - we are continuing to make small changes that will leave an even bigger impact. One diaper at a time.
• We are agents of change: We recognize that we can do better while continuing to turn our problems into solutions.
• We always deliver +10%: We believe in always giving 110% - that extra 10% goes a very long way.
• We will always innovate: We will not stop innovating until we build what we think is a perfect diapering ecosystem.
• We have fun: We believe in the value of having fun, making time to play, and having a healthy work/life balance. Is our team the right place for you? If this sounds like a fit, we can't wait to meet you.

Requirements

• Minimum 3-4 years of experience in a similar Marketing Analytics role in a digitally native company or agency.
• Mastery of digital analytics tools and database management skills, including but not limited to Google Analytics, Google Tag Manager, Zapier, Meltwater, LiveRamp, SQL, Javascript, Pivot analysis, etc.
• Experience visualizing and presenting findings to key stakeholders, including the marketing team and upper-level management.
• Extensive attention to detail and proven history of data analysis with actionable insights with a performance marketing focus.
• Very strong proficiency in Excel and other Microsoft / Google business tools.
• BA/BS in a quantitative field such as economics, mathematics, or statistics is a plus.
• Experience with building predictive models and forecasting is a plus.
• Experience working with Resonate is a plus.

Benefits

Our company culture supports flexible working schedules with work-from-home options and an open PTO policy, $1,000 annual charitable donation match, 6% match on 401k contributions, and medical insurance at a very low cost to employees. Very casual working environment with lots of coffee and snacks! If you would like to be considered for the role, we would like to hear from you!