84.51° Overview:

84.51° is a retail data science, insights and media company. We help the Kroger company, consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting edge science, we leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

Join us at 84.51°!

84.51°helps companies create sustainable growth by putting the customer at the center of everything. Using a sophisticated suite of tools and technology, we turn data into knowledge to help some of the world's leading CPG manufacturers and partners develop, nurture and embrace deeper relationships with their customer.

At 84.51°, people are the key to everything. We are dedicated to always doing what's right and never compromising on our values. That's why we have created a culture where every opinion is respected, and contrary thinking is encouraged. Making life more rewarding for our community and our associates is an essential part of the process. Our team is known for their enthusiasm, camaraderie and sense of fun. We work hard and we play just as hard. That's why we engage in a range of official and unofficial activities to get together, serve the community, and have fun. We continually seek people who make us better. In order to continue to grow, we need more great people who want to join us in doing cool, industry-changing, brain-stimulating work.

The Loyalty Campaign Manager collaborates with internal and external contacts to manage the end-to-end execution of core loyalty communication campaigns targeted to Kroger shoppers. The Loyalty Campaign Manager continually learns and grows their knowledge of Loyalty Marketing and the systems 84.51° uses to execute campaigns. They will deliver on small to medium campaigns with a goal of delivering assigned campaigns 100% on-time (in-home date) and with no errors impacting the customer experience.

RESPONSIBILITIES :

• Serve as the central point of contact with their aligned client and Loyalty Marketing Consultant coordinating and driving execution of all campaign types.
• Lead cross-functional collaboration working closely with internal client teams, Creative, Analysis, Campaign Operations, and Production to ensure all campaigns adhere to Customer 1st guidelines and are delivered with excellence
• Learn the required Campaign Management tools and systems to deliver creative solutions to make customer's lives easier.
• Responsible for building internal/external client/stakeholder relationships and the ability to consult on what is needed to be delivered for project execution
• Coordinate and drive the execution of targeted 1:1 customer communication campaigns, helping to mitigate issues/risks and ensuring on-time and error-free delivery
• Manage end-to-end creative process with internal/external clients includes reviewing submitted creative assets, validating product distribution for inclusion in campaigns, issuing creative briefs, and managing the creative review and approval process
• Ability to bring forth new ideas to internal stakeholders that will drive improved processes and/or ways of working on executing campaigns
• Gain Quality Assurance (QA) skills and understanding and perform QA on all assigned campaigns.
• Ensures that all documentation and information related to a campaign is current and accurate

QUALIFICATIONS, SKILLS, AND EXPERIENCE :

• Bachelor's degree with 1-2 years of direct experience managing execution of targeted marketing communications and/or related projects
• Direct Mail and/or Digital Marketing experience, preferred
• Experience with writing project and creative briefs, preferred
• Project management experience, preferred
• Strategic thinking and problem solving
• Strong communication, organization, prioritization and attention to detail

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