Lifecycle Marketing Manager (Brokers) at Coalition (Remote)

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About Us

Founded in 2017, Coalition combines cybersecurity and insurance to help organizations prevent digital risk before it strikes. Coalition’s Active Insurance policies combine traditional coverage with a digital risk assessment and monitoring technology to help small and medium-sized businesses protect themselves in today’s hyper-connected world. 

The team at Coalition is made up of cybersecurity and technology experts, as well insurance industry veterans. Our secret sauce is bringing this expertise together to create a world-class organization with a massive technological advantage. Coalition is also backed by leading global insurers like Allianz, Arch Insurance, Lloyd’s of London, Swiss Re and Zurich North America, Today, Coalition is one of the world’s largest commercial insurtech serving over 160,000 customers. 

In June 2022, Coalition closed an additional $250 million in Series F Funding to accelerate its rapid growth at a time when many other companies struggled to find funding. This latest funding validated that Coalition is building a long-term business that can deliver profitable growth with a clear strategic advantage.

Coalition has experienced tremendous growth by helping organizations of all sizes solve real-world problems and by remaining true to our founding values of character, humility, responsibility, purpose, authenticity and inclusion. We are proud to have been named among Inc.’s Best Workplaces of 2021 and one of Fast Company’s most innovative companies for 2022.

About The Role 

Coalition is looking for a hands-on Lifecycle Marketing Manager to drive the email communication strategy for brokers. The ideal candidate is a marketing operations qualified who can define the optimal broker communication strategy and implement it through a robust test-and-learn cycle. This person will be reliable for leveraging email automation and CRM technology to enable segmented, personalized, relevant, and dynamic broker engagement and retention strategies.


  • Continuously enhance content, timing, and cadence of broker communications to improve broker experience.
  • Develop a deep knowledge of your broker audience and their cyber insurance wants and needs. Identify Coalition's company goals and find cohesion between audience needs, Coalition goals, and lifecycle marketing to build your strategies.
  • Identify areas for improvement, pertaining to gaps in the broker experience or shortfalls in key business metrics--hypothesize tactics and possible outcomes. Prioritize experimentation roadmap. Create, implement, and assess experiments to improve broker metrics. Share learnings of experiments to cross-functional stakeholders.
  • Establish lifecycle marketing KPIs and reporting framework to quantitatively measure performance and impact and Coalition's broker metrics.
  • Drive Coalition's broker lifecycle program to improve broker funnel metrics.
  • Evaluate systems and processes currently in use, making changes where needed to improve lifecycle marketing .
  • Partner with sales, marketing, product, and engineering teams to build new broker features and experiences.
  • Key stakeholder in organization's ongoing collection and interpretation of meaningful broker insights

Skills and Qualifications

  • 5+ years experience working directly with marketing automation (ex. Marketo) and CRM tools (ex. Salesforce) to create and enhance customer email journeys
  • Expertise in email top practices and customer database management
  • Knowledge of basic HTML, segmentation or SQL, and if/then/else logic
  • Experience to create and edit email content
  • Knowledgeable with data and spreadsheets, and handling/manipulation of large data sets 
  • Clear demonstration of internal cross-functional partnership and collaboration
  • Proven experience to develop strategy and implement day-to-day tactics
  • Exceptional verbal and written communication skills
  • Outstanding results orientation with a consistent track record in driving business impact
  • Strong experience to synthesize quantitative and qualitative data into actionable insights about the customer, the channel, and the business
  • Outstanding work ethic and sense of ownership and accountability
  • Obsessive attention to detail
  • Self-starter, consistently seeking new ideas and opportunities to improve metrics, with follow-through on implementation
  • Comfort with change in a fast-paced startup environment
  • Bachelor’s degree required

Why Coalition?

We’re a highly fulfilling, mission-driven team who is committed to building a more diverse and inclusive culture. We want to work with people of all different backgrounds and paths in life, and we trust our team members to take responsibility, share ownership and put in the work, no matter how small the task. We are always looking for collaborative, inquisitive and dedicated individuals to join #OurCoalition and help us on our mission to solve digital risk.

To learn more, check out our featured press releases: 

Coalition Closes $250 Million in Series F Funding, Valuing the Cyber Insurance Provider at $5 Billion
Coalition Named to Fast Company’s Annual List of of the World’s Most Innovative Companies for 2022
Coalition Launches Active Insurance, Reaches $650M Run Rate GWP
Coalition launches tech-powered executive risks products with personalized risk assessment for all US small-businesses

Coalition is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

More Information on Coalition
Coalition operates in the Cybersecurity industry. The company is located in San Francisco, CA. Coalition was founded in 2017. It has 618 total employees. To see all jobs at Coalition, click here.
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