Job Description J.P. Morgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management. Whether we are serving customers, helping small businesses, or putting our skills to work with partners, we strive to identify issues and propose solutions that will propel the future and strengthen both our clients and our communities.
Global Small Business Organization: The Global Small Business Organization - a division of JP Morgan Payments -- is an innovative leader in serving Small Business clients through banking, payments and lending products and services. We take a client first approach in developing solutions that help our more than 4 million small business customers across the US and Canada to start, run and grow their businesses. We are a leader in the Small Business segment employing innovative product strategies, such as our recent launch of Chase Complete Banking with Quick Accept, partner and software integrations, and leveraging our scale distribution to reach business owners with the products and services they need to run their businesses. Together, J.P. Morgan and Chase hold the #1 position in payments market share -- both in number of transactions and volume -- processing over $1.5 trillion in volume each of the last five years and over 50% of ecommerce transactions in the U.S.
Role Summary
The Executive Director, head of Partner Marketing, will lead the development, execution and measurement of awareness-building and revenue-generating, joint marketing programs with our partners. As a leader on the Global SMB Marketing team, reporting to the CMO, you will use your passion, experience and vision to build and lead the Partner Marketing team and support our aspiration to become the #1 financial platform for SMBs globally.
You will play a key role in enabling new sales and distribution channels and leveraging different types of partners to promote our payment solutions to small, medium, and enterprise size businesses globally. You will drive awareness and excitement among partners of the amazing business opportunities to sell and market the payments solutions offered by WePay, Chase, and JP Morgan as part their offerings. You will work closely with our Partner Sales team and relationship managers (RMs), to support and accelerate all partner sales and marketing activities, driving partner acquisition, new partner on-boarding, and retention.
Success in this role will require leveraging deep business customer and partner insights, as well as end-to-end performance metrics to develop marketing strategies by partner, build deep understanding of the effectiveness, reach, and costs of partner marketing engines, and jointly with our Partner Sales and RM teams build scalable programs that increase the efficiency of our investments in partner marketing.
Since no two partners are the same, you will have a unique ability to take complexity and bring clarity in the marketing strategy and vision for the team. You will have a natural ability to collaborate cross-functionally with the Sales, Business Development, Relationship Managers, Marketing, Communications, Business Bank, Legal and Operations' teams to ensure there's alignment on business priorities so you can do what's right for our partners and their merchants. You will create a positive partner brand by developing compelling value propositions, supported by strong reasons to believe and messaging that will equip partners with the material needed to influence adoption within their ecosystem.
You are a highly talented, analytical marketing leader with proven success strategizing data-driven campaigns through different types of partners. You have a proven track record of success acquiring, engaging and retaining Partners and developing and executing B2B campaigns through partners.
Your charismatic nature and ability to story tell will enable you to socialize strategies, campaigns and reporting with key stakeholders to drive excitement internally and externally. You have an intellectual curiosity to stay apprised of industry and competitive trends, a desire to employ innovative marketing techniques, and an ability to inspire a team to be highly productive through clear strategic plans
Responsibilities
The ideal candidate will have a proven track record of success with extensive experience in partnership marketing. The ideal candidate has experience with understanding complex partner dynamics, defining marketing strategy, key objectives, target customer segments and partners, messaging, and marketing communications necessary to engage partners and drive merchant acquisition.
What you will do:

• Build and lead a world-class Partner Marketing team that would make an enormous impact on JP Morgan Chase and our Partners
• In partnership with the Partner Sales team, define and develop our distribution strategy with different types of partners, including software platforms, point-of-sale providers, referral partners, associations, and other strategic partners targeting small businesses and enterprise businesses globally.
• Be expert in our partners and their needs , representing the voice of our partner to cross-functional teams, while influencing our partners by representing the voice of Chase, WePay, and JP Morgan. Align messaging and positioning by partner type and define marketing programs needed to recruit, activate, and drive adoption in the partner ecosystem.
• Leverage partner profitability and profit potential to identify, quantify, and prioritize opportunities by partner. Segment partners into tiers that identify the appropriate level of marketing support for each tier
• Develop demand and lead generation strategy that would scale our offerings, drive new Partner acquisition, and, therefore, grow the number of new small business and enterprise customers.
• Create world-class co-marketing programs that scale lead generation and brand awareness. Own the systems and reporting will be required to scale and correctly attribute partners' contributions and program ROI.
• Help establish a Partner Marketing team; own budget, grow and hire world-class talent, and build roadmaps to scale the impact. C oordinate and manage marketing elements of regularly scheduled marketing reviews e.g. (Quarterly Business Reviews), including context & performance across our business channels and partners.
• Manage projects to completion with internal and partner teams, providing ongoing communication and updates throughout project as well as analyzing and reporting out metrics, lessons learned and recommendations when programs end.
• Develop scalable marketing assets, campaigns, content and engagement strategy to serve partners. Create and manage content and event marketing and PR to support broader partner program awareness and demand generation.
• Link product innovation to partner and merchants' needs - ensuring end-to-end product experience is on brand
• Leading internally and externally. Collaborate cross-functionally with key internal partners, including Sales, Relationship Managers, Product, Business Banking, as well as other members of the Marketing team. Work effectively with external business partners to identify potential joint marketing opportunities.

Required Experience:

• 10+ years of experience in B2B Partner / Channel Marketing in Payments and/or Financial Services
• Deep understanding and demonstrated experience in Partner Marketing; knowledge of the payments industry landscape and market dynamics is a plus
• Demonstrated experience utilizing data-driven approaches to develop strategy from the ground up for customer acquisition and engagement via partner channels
• Strong strategic marketing and creative thinking capabilities to connect the Chase benefits to partner and merchant needs
• Exceptional communication and presentation skills, with a keen knack for storytelling across all levels
• Strong emotional intelligence that drives respect and trust amongst peers and cross-functional teams, to build collaborative relationships with business stakeholders and to partner effectively with marketing partners
• Proven proficiency in target audience building, performance tracking, A/B and multivariate testing, data analysis and synthesizing
• Highly skilled in driving and prioritizing analytics and reporting initiatives.
• Self-motivated with strong organizational skills, attention to detail and analytical aptitude
• Ability to navigate a highly complex organization with ease
• Strong project management skills and ability to handle multiple projects simultaneously
• Passionate, highly collaborative and calm under pressure to manage rapidly changing priorities
• Strong sense of ownership with commitment to delivering high-quality communications under pressure and tight deadlines

Who you are:

• Passionate for small and mid-market business customers
• Energetic and experienced leader and thinker
• Excellent communicator with stellar listening, analytical, and problem solving skills
• Must handle multiple priorities with a strong attention to detail
• Strong external and internal leader - collaborates well cross-functionally with key internal partners; works effectively with external partners to identify potential joint marketing opportunities
• Experienced people manager who can build and inspire strong teams
• Sharp, motivated, driven yet humble
• All around amazing person who inspires those around them

About Us JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. These requirements may include sharing information in the firm's vaccine record tool, vaccination or regular testing, mask wearing, social distancing and daily health checks. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests.
Equal Opportunity Employer/Disability/Veterans
About the Team The Corporate & Investment Bank is a global leader across investment banking, wholesale payments, markets and securities services. The world's most important corporations, governments and institutions entrust us with their business in more than 100 countries. We provide strategic advice, raise capital, manage risk and extend liquidity in markets around the world.
The Wholesale Payments Product Delivery organization is responsible for scaling and integrating payments platforms across Commercial Banking and the Corporate & Investment Bank, by defining the product strategy, segmenting clients and packing solutions against these segments, determining the end-to-end delivery strategy, managing product launches and enabling the sales teams.