Head of Partner Member Marketing at Twin Health

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Twin Health

At Twin Health, we empower people to reverse, prevent and improve chronic metabolic diseases. Twin Health invented The Whole Body Digital Twin™ , a dynamic representation of each individual’s unique metabolism, built from thousands of data points collected daily via non-invasive sensors and self-reported preferences. The Whole Body Digital Twin delivers a new standard of care, empowering physicians and patients to make personalized data-driven decisions. Early trials demonstrate that over 90% of patients achieve type 2 diabetes reversal and 93% eliminate all diabetes medication including insulin.

Working here 

Our team is passionate, talented, and driven by our purpose to improve the health and happiness of our members. Our culture empowers each Twin to do what’s needed to create value for our customers and our company, and enjoy their experience at work. Twin Health was awarded Innovator of the Year by Employer Health Innovation Roundtable (EHIR) (out of 358 companies), named to the 2021 CB Insights Digital Health 150, and recognized by Built In's 2022 Best Places To Work Awards. In October 2021, Twin Health announced its Series C funding round of $155M, led by ICONIQ Growth, enabling us to scale services in the U.S. and globally, helping to solve the global chronic metabolic disease health crisis. We are building the company you always wished you worked for. Join us in revolutionizing healthcare and building the most impactful digital health company in the world!

Excited to join us and do your part in improving people’s health and happiness?

Twin Marketing is building a leading global brand, driving growth and enhancing the experience for our customers. Our vision is to build a brand as revolutionary and remarkable as our service, and will ultimately instill beliefs -- in people’s minds and hearts -- that Twin empowers them to be healthy and happy.  These beliefs are reinforced through all interactions with the brand -- from early awareness through their entire member experience.  We drive Twin's growth by being a highly strategic, analytical organization that brings people through the funnel to ultimately become a member of Twin, and by building strong relationships with our partners to navigate their organizations and reach their populations.  We are purposeful about our approach, experimentation and learning agenda to enable the most effective, efficient activities to drive growth.  

We are early in our Marketing journey and will move swiftly with strategy, analytics and craft at the core.  We are building a team of talented, experienced marketers to employ full-stack marketing to drive growth, customer success and business success for Twin Health.  We understand audience decision-making, sharpen our value proposition and proofpoints, effectively manage channels, and drive people toward Twin. We craft strategies, communications, designs and experiences that demonstrate Twin’s unique value, create emotional connection and delight, educate and empower, and build trust. We approach our work simultaneously through the left and right sides of our collective brain -- being diligently strategic and beautifully creative.  We are proud to be Twins and are driven by our purpose. 

Opportunity
Twin Health is looking for a Head of Partner Member Marketing to join our growing Marketing Team. We’re looking for an experienced, hands-on Marketer who is a strategic leader with a proven track record of driving member growth by working closely with our valued partners. Your goal will be to build relationships with partners and develop plans for launch and driving ongoing - eventually driving enrollment to the Twin Health program. This position reports to the Vice President of Growth Marketing and is open to remote work within the U.S.
Responsibilities
In this role, you’ll be working  with three different partner types within the healthcare ecosystem: employers, providers and payers. The ideal candidate flourishes by building relationships with our partners, including leading discovery discussions to understanding each partner’s population and communication culture. You’ll also be working on developing campaign plans for launch and ongoing, driving the execution of the campaigns, and bringing our partners along.  

  • Representing Twin as a well-regarded marketing expert and thought leader when meeting with partners through developing plans, executing work, and reporting results.   
  • Using consultative approaches to deeply understand partner’s objectives, population profiles, channel needs, and the cultural ecosystem.  
  • Developing tailored marketing and communications plans to launch and grow each partner’s member population.
  • Briefing and collaborating with internal Growth Marketing and Creative stakeholders on the campaign needs – while also overseeing to ensure the delivery of strong work that will drive business objectives.
  • For each partner, we’ll want you to be their go-to subject matter expert and to develop the plan for ongoing  growth, including ongoing growth initiatives, referrals, community building.
  • Helping to develop growth targets based on what we know about each partner and strategically prioritizing to deliver. 
  • Building the org infrastructure and processes to effectively and efficiently work with our partners to outreach to prospective members.   

Qualifications

  • 4+ years of Growth Marketing experience specifically with ownership of: partner campaign planning and delivery.   
  • Healthcare marketing experience is a must.  And, a strong plus for those that have experience partnering with Employers, Payors, Providers.
  • Project management expertise: a keen focus in pushing goals forward ensuring clear plans, timelines, partner context and briefs. You will also oversee the development and execution of partner campaign assets and materials.
  • Strategic problem solver - an ability to identify the root cause of a problem, prioritize how urgent/important it is, structure the key elements and exercise sound judgment in solving it.
  • A  strong passion for a revolutionary solution to reverse chronic metabolic disease.
  • A strong written and verbal communicator who understands nuance and can share detail as needed.
  • A comfort with consistent cross functional work - and a strong understanding of how to manage intersectionality and drive alignment.
  • Humility along with an entrepreneurial spirit! We want someone with a willingness to hustle, someone who isn’t afraid to get their hands dirty and someone with the desire to operate in a fast-paced, sometimes ambiguous environment.

Benefits

Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin

  • A competitive compensation package in line with leading technology companies
  • A remote and accomplished global team
  • Opportunity for equity participation 
  • Unlimited vacation with manager approval
  • 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
  • 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
  • 401k retirement savings plan
  • Free membership with One Medical, Carrot Fertility, Aaptiv, Headspace and other perks in line with our focus on employee wellbeing
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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • D3JSLibraries
    • FlaskFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • Vue.jsFrameworks
    • Scikit-LearnFrameworks
    • MySQLDatabases
    • RedisDatabases
    • DynamoDBDatabases
    • MixpanelAnalytics
    • TableauAnalytics
    • FigmaDesign
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement

An Insider's view of Twin Health

How does your team reward individual success?

Every month, team mates call out an individual for outstanding performance and help that an individual did going above and beyond one's regular work. This is recognized by the Management as well through a shout out in all hands and a reward.

Venu

Senior Software Engineer

What's the biggest problem your team is solving?

Here at Twin we all are giving our best to make people’s life better and healthier. Not just Diabetes, we are focusing on tackling all kinds of Chronic diseases which could not be cured previously.

We are one of a kind. I am proud to be a part of this team who is working to change lives for the better.

Satyam

Senior Full Stack Engineer

How has your career grown since starting at the company?

I started as a front-end engineer at Twin Health. Ever since I started, I was given many opportunities to explore new technologies including learning and working on the backend; I also improved my planning and communication skills. Twin leadership values individual growth so there are many opportunities that help individuals achieve that.

Samuel

Front End Engineer

What unique initiatives do you have that encourage innovation?

Twin has a unique culture of innovation based on the interdisciplinary collaborations across our engineers, scientists, and medical doctors. We have 5 patents pending for our innovations, which are not only technical advances but medical breakthroughs that make a difference in the health of our members everyday.

Terry

CTO

How would you describe the company’s work-life balance?

Our focus as a product and engineering organization is to make our members happy & healthy for life. The same applies to being an employee. We never compromise on making employees happy & healthy.

Kyle

iOS Engineer

What are Twin Health Perks + Benefits

Twin Health Benefits Overview

- Unlimited PTO (subject to advanced approval)
- In addition, Twin U.S observes the following eight paid holidays:
  * New Year’s Day
  * Memorial Day
  * Independence Day
  * Labor Day
  * Thanksgiving Day
  * Day After Thanksgiving
  * Christmas Eve
  * Christmas Day
- Reimbursement for standard work equipment, including Macbook Pro, monitor, dock, mouse, keyboard, etc.
- $50 per month Internet service reimbursement as a Work From Home benefit
- Gold level PPO plan for all health benefits through Blue Shield of CA
- 401K is offered through Human Interest, an online 401K broker which offers a wide array of investment options and complete online management for contributions and investments
- FSA plans for dependent and health care

Culture
Daily sync
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Parking
Home Office Stipend for Remote Employees
Professional Development Benefits
Cross functional training encouraged
Promote from within

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