Global Brand Manager, Women's Basketball at Nike

| Portland, OR
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Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

We're looking for a Global Brand Manager, Basketball, on the Women's Sport Performance team.
As Global Women's Performance Basketball Brand Manager you will be responsible for leading strategic brand plans and driving marketing excellence. Reporting directly to the senior director of brand management for Global Women's Performance and working hand-in-hand with the director, this role will deliver brand plans that grow the brand and business by creating and building relationships with basketball players and consumers.
You have a knowledge of and passion for Basketball, as a game and as a cultural force.
You can lead multiple projects and build strong working relationships across a matrixed organization.
You have a handle on all functions of marketing and have a digital fluency.
You can dig even in amid ambiguity.
You are a great teammate.
You are a problem solver and strategic.
You are curious, empathetic, and give and/or feed off good energy.

Partner with the Brand Director to lead brand plans, both long-term and seasonal - included in which are jobs such as setting the strategy, creating briefs, bringing the campaign to life, measuring against goals, and massive collaboration.
Drive a progressing marketing journey against the brand's concept map that offers consumers new, memorable experiences and that accelerates brand and business growth.

Serve as an expert within the men's/women's/kids construct about the women's basketball consumer.
Partner closely with the consumer insights team to identify insights that can be at the heart of the plan(s).
Drive key insights and trends upstream in order help guide the direction of the brand.
Partner with product merchandising, product creation, and sports marketing to help you develop the product marketing plan.
Work with creative and consumer direct partners as one team throughout the creative briefing and seasonal process.
Lead internally through day-to-day meeting leadership, brand marketing updates, and big-moment and athlete highlights.
Measure success and failure against goals and optimize strategic plans accordingly.

As The Global Women's Performance Basketball Brand Manager, You Will Report Directly Into The Global Women's Sr. Director Of Performance.
You will work alongside and with the guidance of The Global Women's Performance Basketball Director.
You will work alongside and help guide the Women's Performance Specialist.

You will work in parallel with other global brand managers that, with you, will collectively build the future of sport through a unified women's sport performance plan. And bigger picture, you will find teammates across the nike consumer construct to share in building a more comprehensive approach to serve athletes* more holistically altogether.
You will regularly collaborate in your basketball work with multiple team members, including:
- Consumer Direct Marketing
- GEO Women's Performance
- Global Men's Performance (Basketball)
- Sports Marketing
- Brand Defining, Athletes & Purpose Marketing
- Catalyst Marketing
- Communications
- Media
- Creative
- Insights
- Product Merchandising
- Product Creation


- Bachelor's degree in business, marketing, merchandising or related field, or combination of relevant education, experience, and training

- 5+ years of experience in consumer marketing or related experience in digital brand marketing.

- Passion and understanding of Women's Basketball and the lifestyle and trends around to the game.

- Strong written and verbal communication skills.

- Experience working within a team and thrives in a team environment.

- Ability to lead initiatives and project teams.

- Ability to balance creativity with organization and preparation in fast-moving, ambiguous environment.

- Strong attention to detail.

- Digital marketing fluency.

- Ability to influence decision-makers.

- Passion for sport.

- Core: Consumer Connection, Brand Planning, Marketing Strategy.

- Art: Marketing Mix Modeling, Creativity, and Inspiration.

- Science: Digital-first Approach, Product Knowledge, Sports knowledge, Marketing Measurement Ability.

- Grow Yourself. You constantly push yourself to learn, expand and grow through a curious and infinite approach.

- Instills Trust. You listen, understand and collaborate. Always embracing diverse points of view.

- Acts with Courage. You take informed risks and showcase a bold, creative and innovative attitude.

- Grow Together. You focus first and foremost on helping your team grow by investing time in them and advancing the common objectives.

- Fosters Effective Teamwork. A driver of collaboration with a process-oriented mentality and finding ways to drive efficient work.

- Values Differences. You understand and prioritize the value of diversity in its most vast definition. You listen and amplify every voice.

- Grow the Business. You think as an enterprise leader, always making decisions based on our strategic priorities and aiming to grow our brand and business.

- Thinks Strategically. Envision a future that doesn't exist and will translate consumer insights into opportunities that can be converted into clear strategic direction.

- Cultivates Innovation. You are a driver of learning agility, encouraging failure in favor of progress and learning. You embrace disruption to create.

Nike requires all applicants for this position to be vaccinated for COVID-19 as a condition of hire, unless otherwise required by law. As an equal opportunity employer, Nike will make accommodations to individuals who cannot be vaccinated in accordance with applicable law.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
More Information on Nike
Nike operates in the Other industry. The company is located in Beaverton, OR and New York, NY. Nike was founded in 2022. It has 98694 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 388 open jobs at Nike, click here.
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