Field Marketing Manager - Italy

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Company Description

Zscaler (NASDAQ: ZS) accelerates digital transformation so that customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange is the company’s cloud-native platform that protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. 

With more than 10 years of experience developing, operating, and scaling the cloud, Zscaler serves thousands of enterprise customers around the world, including 450 of the Forbes Global 2000 organizations. In addition to protecting customers from damaging threats, such as ransomware and data exfiltration, it helps them slash costs, reduce complexity, and improve the user experience by eliminating stacks of latency-creating gateway appliances. 

Zscaler was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. Zscaler’s purpose-built security platform puts a company’s defenses and controls where the connections occur—the internet—so that every connection is fast and secure, no matter how or where users connect or where their applications and workloads reside.

Job Description

An opportunity to join us in a newly created position aligning marketing strategy with our sales organisation. You'll be responsible for the strategic growth of the Italian business, raising awareness, educating the market, building pipeline and growing customer advocacy in the region.

Your commercial mindset alongside your deep understanding of the local market will enable you to take our comprehensive, multi-channel marketing campaigns to market. Your success will have a direct impact and will be highly visible. 

You’ll enjoy analysis and deriving business insights from data to make smart decisions. We operate in a fast-paced, goal-oriented environment, so your outstanding communication skills will be required!

Responsibilities:

  • Align corporate goals and local priorities to agree quarterly regional marketing objectives
  • Drive marketing strategy (entire marketing mix including Account Based Marketing) and implementation to deliver pipeline coverage for sales organisation, in collaboration with other marketing teams such as product marketing and demand generation
  • Understand the customer landscape, use cases and success stories. Build relationships and create loyalty with customer-centricity, innovative experiences and peer networking opportunities
  • Promote advocacy with case studies, speaking opportunities, PR and social media 
  • Feed regional news, market information, developments and findings back to product marketing, program owners, content developers and sales enablement to maintain relevancy of future products and programs
  • Collaborate internally and with approved agencies for content localization and to ensure brand and editorial guidelines are adhered to for quality and consistency 
  • Make informed recommendations to the business and lead change to take advantage of opportunities, overcome challenges and deliver return on investments
  • Research, select and negotiate external vendor services. Managing external partners and agencies as extended team, setting the same high standards for planning, execution and deliverables
  • Manage the regional budget

Qualifications

 Ideally, you’ll have:

  • Bachelor’s degree or equivalent experience
  • Directly relevant, hands-on marketing experience with a demonstrated ability to drive and execute successful integrated marketing programs.
  • Experience in a business to business technology environment
  • Strong interpersonal, leadership, organisational, presentation and problem solving skills
  • Native Italian speaker
  • Business fluency in English

Additional Information

#LI-GD1 

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Why Zscaler?
People who excel at Zscaler are smart, motivated and share our values. Ask yourself: Do you want to team with the best talent in the industry? Do you want to work on disruptive technology? Do you thrive in a fluid work environment? Do you appreciate a company culture that enables individual and group success and celebrates achievement? If you said yes, we’d love to talk to you about joining our award-winning team. 
Additional information about Zscaler (NASDAQ: ZS ) is available at https://www.zscaler.com. 

Zscaler is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

More Information on Zscaler
Zscaler operates in the Cloud industry. The company is located in San Jose, CA, Plano, TX, VA, WA, Alpharetta, GA, Burlington, MA and Raleigh, NC. Zscaler was founded in 2008. It has 6382 total employees. It offers perks and benefits such as Volunteer in local community, Partners with nonprofits, Open door policy, OKR operational model, Team based strategic planning and Open office floor plan. To see all 196 open jobs at Zscaler, click here.
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