About Kraken

As one of the largest and most trusted digital asset platforms globally, we are empowering people to experience the life-changing potential of crypto. Trusted by over 8 million consumer and pro traders, institutions, and authorities worldwide - our unique combination of products, services, and global expertise is helping tip the scales towards mass crypto adoption. But we’re only just getting started. We want to be pioneers in crypto and add value to the everyday lives of billions. Now is not the time to sit on the sidelines. Join us to bring crypto to the world.

Kraken Culture Explained

Kraken is seeking a Director of User Acquisition with an innate understanding of both Organic and Paid levers to maximize the growth of Kraken’s user base with a strong ability to analyze and optimize the end to end funnel. We are seeking someone who understands and prioritizes growth mindset hacks with previous experience building User Acquisition frameworks to scale in high growth organizations.

Responsibilities

-Lead and develop the Global Acquisition Marketing function in partnership with Product Growth leaders, data scientists and analysts embedded within a cross functional team

-Ownership over all Paid and Organic marketing efforts inclusive of Paid Search, Paid Social, 

Programmatic, Digital Direct, SEO, Social Media 

-The role also includes leading a cross-functional pod with full accountability for acquisition targets, with dedicated leads from product, data science and analytics, creative, performance marketing and more 

-Have a strong pulse on advanced and dynamic Performance Marketing strategies and technology

-Drive results based on data - Be at the forefront of our Global expansion.

-Work in collaboration with Directors for Product Marketing, Marketing Analytics, User Retention, Brand Marketing, Brand Partnerships and Creative in order to realize the CMO’s vision

-Full responsibility of Organic and Paid ROI - work with Organic and Paid Leads in order to ensure success

Requirements

-10+ years in leadership roles within Customer Acquisition Marketing

-Strong experience working in competitive industries for high growth companies - Travel, Fintech, Foodtech, Crypto, Gaming, etc.

-Data driven and analytical mindset who is obsessed with Growth Marketing and thinks outside the box when it comes to growth hacks

-Previous experience recruiting for and scaling Acquisition Marketing functions to 30+ heads

-You have lead sophisticated, matrixed teams that are distributed globally

#EU #US #LI-AG1 #CANADA

We’re powered by people from around the world with their own unique and diverse experiences. We value all Krakenites and their talents, contributions, and perspectives, regardless of their background. 

As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 

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