Curriculum Associates
Curriculum Associates is an edtech company committed to making classrooms better places.
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Director, Portfolio Product Marketing

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Description
Why join this team:
The Director, Portfolio Product Marketing leads a small team who deeply understands our customers, our market-leading portfolio of products, and educational topics. This team creates portfolio marketing plans, manages release planning and communication across the i -Ready platform, and develops cross functional campaigns surrounding thought leadership topics in education. You will work closely with product marketing to articulate how our entire portfolio of solutions helps schools and educators address some of their biggest challenges.
With strong written and presentation skills, a passion for serving educators, the ability to synthesize complex technical details and sensitively address some of the biggest topics in education, you will also align closely with our product, leadership, and field teams.
A strong collaborator, with an eye for detail combined with the ability to tell "big picture" stories, and the proven ability to articulate complex technical products, you are an analytical and creative problem solver, with project, people, and process management skills to ensure timely delivery of projects and information.
The impact you'll have:
Share the voice of the decisionmaker and educator
  • Research, understand and articulate the needs of our decision makers, such as district administrators, curriculum directors, and school principals, as well as front-line educators
  • Consolidate market & customer insights from across the company to drive business goals and messaging. Coach team to create and share Buyer Personas, Buyers Journey maps, and clearly articulate customer needs across the organization
  • Provide insight to the product development team about educator and market needs

Create best-in-class product positioning, messaging & differentiation
  • Ensure core product platform information and assets, including competitor battlecards, are available for use across marketing and sales, to an agreed schedule, for agreed products / platforms
  • C reate and share cross-portfolio messaging to clearly, accurately, and succinctly articulate how Curriculum Associates can help with trending topics and concerns in K12 education
  • Identify and ensure internal alignment on "big picture" trends and topics, and work cross-functionally across product marketing to articulate how Curriculum Associates helps customers address their challenges

GTM Strategy & Planning
  • This role supports a small team with a particular focus on release planning communications and co-ordination, requiring understanding of Agile software development processes, with strong project management and alignment skills
  • Work closely with product management team to understand roadmaps
  • Create compelling assets that connect product features to benefits and help educators understand how product improvements drive gains for students
  • Develop detailed product knowledge in our assessment and instructional products
  • Create, share, and adapt product launch & release plans

Collaboration & Communication
  • Partner with field and creative teams to amplify our voice in market
  • Brief impactful campaigns
  • Collaborate on content creation
  • Partner with Sales Enablement
  • Support strategic sales initiatives, driving new business and customer retention
  • Ensure our field teams are fully prepared to support our educational partners
  • Work across the organization, particularly product teams, on market research, including dissemination of critical customer insights and analysis (thought leadership)
  • Coach, manage, develop, and support a talented, passionate, and committed team to help customers and succeed in their careers.

Who we're looking for:
  • Strong people management and people development skills, including coaching and mentorship
  • Strong oral and written communication skills
  • Results oriented - able to complete projects in a timey manner to a high standard to drive outcomes
  • Strong analytical skills
  • Creative thinking
  • Self-motivated, detail-oriented, and well organized
  • Thrive in a fast-paced environment
  • Excited by learning new things

Minimum Qualifications:
  • 10+ years of professional experience in product marketing, product management, campaign development or a related field for a technical product
  • Experience creating marketing materials, customer-facing product documentation, or support resources
  • Experience managing complex projects or teams
  • Understanding Agile software development process
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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What are Curriculum Associates Perks + Benefits

Curriculum Associates Benefits Overview

We've got you covered. Our team is best-in-class, and so are our benefits! Enjoy comprehensive coverage for you and your family including no-deductible health care.

Family flexibility. We respect your priorities outside of work, offering flexible schedules and work-from-home options to support a healthy life balance.

Take the time you need. To do great work, it’s important to rest and care for yourself. We offer the flexibility to take the paid time off you need to travel, be with your family or just recharge.

Have some fun. With in-person and virtual gathering, you’ll join a mission-driven community that celebrates wins and lifts one another up.

Find your happy place. Whether working in pjs at home with a hybrid work option, catching rays on our Wi-Fi-equipped patio, or collaborating in a cozy common area, you’ll do your best work where you’re comfortable.

Stay well. Stay strong with a workout in our fitness center or a free virtual group training class. We also offer confidential counseling services to support your mental wellness.

Hit the books. Our team never stops learning. We offer access to over 10,000 free online courses and tuition reimbursement to encourage your professional development.

Know you're not alone. A dedicated fund provides employees financial help in times of crisis.

Get recognized. Quarterly peer-nominated awards honor top performers.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Curriculum Associates currently offers Employee Resource Groups for those that identity as Black, Hispanic, and/or LGBTQ. Additional groups being added soon.
Hiring Practices that Promote Diversity
Curriculum Associates has chosen to expand the boundaries for how relevant experience manifests in our continued focus on equitable hiring and building diverse teams.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Curriculum Associates' employees can contribute up to $2,750/year towards out-of-pocket health expenses and up to $5,000/year for dependent care expenses
Disability Insurance
Long-term disability insurance covers 60% of annual salary up to $12,000 monthly maximum payout.
Dental Benefits
Our dental plan covers 100% of expenses for preventative dental services
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with up to $130 for glasses and contact lenses.
Health Insurance Benefits
Curriculum Associates' has established a Health Reimbursement Account to cover 100% of the individual and family deductible for both the HMO and PPO medical plans.
Life Insurance
Life insurance is equal to 2x times an employee's annual salary, up to $200,000
Wellness Programs
Curriculum Associates' wellness program provides health club discounts, fitness and wellness reimbursements, an Employee Assistance Program, and "healthy me" challenges
Onsite Gym
Team workouts
Curriculum Associates' fitness initiatives include in-office fitness classes taught weekly by a a former Olympian! (classes are now offered remotely due to pandemic)
Mental Health Benefits
Up to five face-to-face, confidential sessions with a counselor, financial planner or attorney are available to you and your eligible family members each calendar year.
Retirement & Stock Options Benefits
401(K)
Curriculum Associates' retirement savings plan enables you to save a percentage of your pay on a pre-tax basis. The company matches a portion of your contributions
401(K) Matching
Curriculum Associates' provides employees with a 401(k) matching plan managed by Fidelity. We match 50% of contributions up to 7% of an employee's annual gross pay.
Performance Bonus
CA offers a comprehensive performance bonus plan
Child Care & Parental Leave Benefits
Child Care Benefits
Curriculum Associates supports working caregivers, offering subsidized rates for backup child care and adult/elder care.
Generous Parental Leave
CA offers 18 weeks of fully paid leave to birthing parents and 10 weeks of fully paid leave to non-birthing parents.
Flexible Work Schedule
CA provides employees with a flexible work schedule designed to support a healthy work/life balance. This includes flexible start and end times.
Remote Work Program
Our remote work program includes work from home for specific days during the week as well as full-time remote for specific positions.
Family Medical Leave
Adoption Assistance
CA offers up to $5,000 per employee in adoption assistance. Adoptive parents also receive 10 weeks of fully paid leave.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Employees receive unlimited sick leave during the Pandemic
Perks & Discounts
Casual Dress
CA has a business casual dress code
Commuter Benefits
Company Outings
Game Room
Our game room includes a Ping Pong, Pool Table, and Video Games.
Parking
We offer employees free parking and free electric car charging stations
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
CA offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Tuition Reimbursement
CA offers a tuition reimbursement plan.
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available

Additional Perks + Benefits

Curriculum Associates is a mission-driven company that adheres to the tenets of conscious capitalism, believing businesses should operate ethically while they pursue profits. This means that we put service to our stakeholders first, considering how every decision will impact our employees, the educators and children we serve, and the communities in which we operate.

An Insider's view of Curriculum Associates

How would you describe the company’s work-life balance?

CA encourages and supports its employees professionally and personally. They provide fitness classes, support for parents, ample PTO, tuition reimbursement, and employees with flexible schedules. CA trusts employees will balance their work/home life, which is a vital ingredient in keeping workplace happiness. They invest in us as people.

Krishna

Sr. Provisioning Operations Specialist

How has your career grown since starting at the company?

CA doesn’t just talk the talk on career development, they walk the walk. In my short time at CA, my career has been accelerated thanks to leadership who trusted and invested in me! I was recently promoted from an Inside Sales Rep to an Inside Sales Manager – now I’ll be able to use my past experience to make a difference on my team and for CA.

Arlandis

Associate Manager, Account Development

How do you make yourself accessible to the rest of the team?

The product team is so talented that a major focus of my time is just making myself available through frequent check-ins, Slacks, emails, and small group meetings, to be a partner in their thinking, reinforce strong instincts, guide decision-making when asked, as well as help identify ways to remove blockers or draw connections across teams.

Katie

Sr. VP, Digital Product

How has your career grown since starting at the company?

I am impressed by how much I have learned and grown in a short amount of time at CA. In my first year, I implemented initiatives that increased the inclusion of employees from diverse backgrounds. I am now paying it forward by developing a comprehensive mentorship and professional development system for new young professionals.

Amma

Management Development Analyst

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