Director, Marketing - Domestic Learning (Detroit, MI)

| Detroit, MI
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We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/.

At Gale, a Cengage company, we deliver essential content through the power of technology to help researchers and learners to achieve their goals.

As a Gale employee, you will change the way learners connect with libraries. Together with our partners at libraries and in academic communities around the world, you will play a role in empowering people to become better at school, work and life. Collaborating with the best of the best, you will feel challenged and inspired to do breakthrough work. With the support of our united team, there is no limit to what you can imagine, create and set in motion.
What you will do here

Gale is looking for a dynamic Marketing Director experienced in leading the development and execution of data-driven marketing strategies designed to meet and exceed our revenue goals. As Marketing Director, you will partner with colleagues in the sales, product, and customer experience functions to develop go-to-market strategies that drive growth in the Domestic Learning market segment (K-12 schools & public libraries in the U.S. and Canada). This position provides hands-on leadership to a team of Marketing Managers and Associates, directing their efforts to apply customer, market, and competitive insights to develop and launch integrated marketing programs.

Additionally, as a member of the Domestic Learning leadership team, the Marketing Director supports the SVP of Domestic Learning in meeting strategic business needs by leading various cross-market or company-wide initiatives as requested. As a strategic business partner to shared services teams, this leader will collaborate with other Gale business leaders to cultivate and reinforce management models underpinning the organization, including human/emotional intelligence and tactical 'how we work' frameworks.
Essential Duties/Responsibilities:
  • Supervise the development of data-driven marketing programs create actionable awareness, enhance thought leadership, and drive customer acquisition, sales pipeline, and positive return on investment (ROI)
  • Lead the creation of market-level messaging strategies by having strong understanding of users, influencers, and buyers, to impact sales at scale as well as staying current with customer and competitive insights, and marketing trends
  • Partner with Sales, Product Management, and Customer Experience teams to engage customers appropriately throughout the product life cycle including bringing new products from concept to market, introducing enhancements/updates, and growing share of mature resources
  • Guide the efforts of the marketing managers and associates to ensure campaigns are completed on time and within budget
  • Help establish departmental standard methodologies around the targeting and segmentation of campaigns to ensure we're reaching the right customer with the right message, at the right time
  • Be responsible for day-to-day budgeting, operations, efficiency and productivity of your respective teams in alignment with overall business and company objectives and key results.
  • Keep Gale leadership and market stakeholders informed of what's in market and what's getting results
  • Partner with business analysts within Finance, Sales and Product to understand the impact of marketing programs on the business, with an eye toward continuous improvement; be a champion for understanding and sharing the output of your team
  • Monitor and account for how our organization interacts with other business functions, driving improvements across our various relationships.
  • Partner with Brand Strategy and Marketing Communications teams to understand, inform and adhere to global brand standards and ensure consistency and quality of all branded content.
  • Maintain an advanced level of marketing process and system knowledge to advise technology improvements and workflow optimization.
  • Create, forecast and manage marketing budget
  • Hire, develop, and lead staff
  • Provide support to SVP and peers on special projects and provide management support on department operational matters as needed
Required Skills/Knowledge/Experience:
  • Bachelor's degree in Marketing or a related field is required
  • 10 or more years of progressive experience in B2B or B2C marketing
  • Working knowledge of product development and sales processes
  • Demonstrable history of driving results
  • Practiced at developing campaigns which use integrated technology including content management system, marketing automation platform and customer relationship management tool (Eloqua/Salesforce preferred)
  • Ability to think creatively and strategically to tackle problems
  • Ability to apply data to decision making, and translate knowledge of the market into results
  • Excellent interpersonal skills with effective and positive leadership qualities
  • High-level of creativity and out-of-the box thinking
  • Self-starter with excellent problem-solving and analytical skills
  • Strong written and verbal skills
  • Strong organizational skills
  • Flexibility to work both independently and as part of a team and the ability to multi-task
  • Proficiency with Microsoft Excel, PowerPoint, and Word
  • Ability to travel and meet workload requirements

Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage's EEO/Affirmative Action Policy signed by CEO Michael Hansen and Equal Employment Opportunity is the Law notice by visiting their corresponding links.

Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1 (617) 289-7917.

If you are a Colorado state resident, please email [email protected] to receive compensation information for this role. Please be sure to include this posting's job ID in the subject line of the email to help ensure a timely response.
About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
More Information on Cengage Group
Cengage Group operates in the Edtech industry. The company is located in Boston, MA, Farmington Hills, MI and San Francisco, CA. Cengage Group was founded in 2022. It has 5001 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 23 open jobs at Cengage Group, click here.
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