Director, Global Brand Innovation at Nike

| Portland, OR
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Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

NIKE, Inc., Beaverton, OR. Align seasonal brand architecture strategy and innovation roadmap to ensure implementation and elevation of key innovation stories to consumer. Develop and implement long term marketing strategies for Nikes most important innovation platforms. Develop the complete end to end marketing strategies that will maximize the brands awareness and sales. Achieve comprehensive and effective marketing strategies though consumer insights, targeted marketing messaging and media that are meaningful to retailers and consumers. Lead the team and communication of innovation brand strategies with key partners across the business and key city teams at a Geo level. Drive seasonal and annual concept map alignment with cross functional partners (Communications, Design and Marketing), to ensure innovation alignment with broader business goals. Manage budgets and creative resources to develop seasonal innovation marketing plans. Deliver seasonal brand directives for activation across Nikes Global and Geo marketing & creative teams. Lead and evaluate categorical and seasonal execution. Maintain strategic alignment with consumer insights function, athlete marketing and city marketing teams to ensure a consumer led voice informs overall cat brand strategy. Lead the development of strategic marketing plans and briefs. Research and distill consumer insights to inform development of brand strategies. Engage with the consumer across men's, women's, and kids to ensure targeted programs are driving brand strategies with a consumer first mindset. Identify, plan, and creatively execute Global innovation marketing strategies to enrich local market storytelling. Partner across internal stakeholder teams (Brand marketing, communications, digital and product) to ensure programs are executed per category brand direction.

Applicant must have a Bachelor's degree in Sports Science and Management or Marketing and 4 years of experience in the job offered or a related occupation. Experience must include:

  • Anaqua legal system used to ensure legal approval and compliance of all marketing content;
  • Keynote, Miro Board, Air Table presentation and project management software;
  • Go-to-go market planning process;
  • Consumer reporting tools, such as social listening, quantitative & qualitative research software to inform brand strategy;
  • Organizational matrix management;
  • Translation of Consumer, Sales, and Marketplace Insights into strategy;
  • Sales Data Analytics;
  • Information gathering, information retrieval, statistical analysis, and qualitative analysis;
  • Project management, including defining project priorities and scheduling project deadlines; and
  • Global alignment of teams to complete cross-functional projects.


Nike requires all applicants for this position to be vaccinated for COVID-19 as a condition of hire, unless otherwise required by law. As an equal opportunity employer, Nike will make accommodations to individuals who cannot be vaccinated in accordance with applicable law.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
More Information on Nike
Nike operates in the Other industry. The company is located in Beaverton, OR and New York, NY. Nike was founded in 2022. It has 98694 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 381 open jobs at Nike, click here.
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