Overview

We're a Little Different

Our mission is clear. We bring to life a healing ministry through our compassionate care and exceptional service.

At Mercy, we believe in careers that match the unique gifts of unique individuals - careers that not only make the most of your skills and talents, but also your heart. Join us and discover why Modern Healthcare Magazine named us in its "Top 100 Places to Work."

Overview:

Reporting to the Executive Director, Consumer Analytics & CRM, the Director, Campaign Management is responsible for achieving Mercy's objective of building long-term, loyal & profitable relationships with customers at scale, as a means of increasing affinity, loyalty, frequency, referrals to friends, and utilization of additional Mercy services, driving higher Customer Lifetime Value (LTV) across the ministry. This position will collaborate with all of Integrated Marketing to ensure marketing initiatives are well-coordinated, planned and implemented across the ministry. The leader will perform all duties and responsibilities in a manner consistent with the mission and values of Mercy.

Qualifications:

Education Requirements

• • Bachelor's degree in Marketing, Finance, Accounting, Statistics or Computer Science required, MBA preferred

Experience Requirements

• Minimum of seven years' experience in building, supervising and mentoring a team
• Experience deploying a comprehensive, omni-channel CRM program
• Marketing Automation, Database Marketing and Marketing Technology experience (Preferably Salesforce CRM and Salesforce Marketing Cloud)
• Experience in customer marketing channels such as E-Mail, SMS, Paid Search, Paid Social, Digital Re-targeting, Digital Display, Affiliate, SEO/SEM, and Organic Social Media
• Healthcare experience a bonus, but not required

Skill Requirements

• World-class Direct Marketing skills and execution abilities (technically proficient)
• Clear, succinct Communication (gets straight to the point)
• Innovative and creative thinking balanced with pragmatism (fresh, big-picture thinking)
• Organizational leadership and team development (leads through influence)
• Intellectual horsepower (highly analytical & strategic)
• Drives for results in prioritized manner (balanced sense of urgency)
• Listening skills, minimal ego (listen first, then respond)
• Complex problem-solving, with hands-on ability (create options, then converge)
• Organized and attention-to-detail approach (strong tactical execution)
• Highly resourceful (stretches people and money; compresses time)
• Agile (can adapt quickly to a changing environment)
• Collaborative (works with peers across many functionalities within the company)
• Financially minded (P&L responsibility and mindset)
• Ability to work both independently and collaboratively
• Credible and articulate, with excellent communication, presentation and interpersonal skills
• Ability to relay analytical insight to stakeholders, with various levels of analytical and digital knowledge and at all levels of the organization
• Meticulous attention to detail, with an overall passion for continual improvement
• Ability to thrive in a fast-paced, high-energy environment
• Possess high degree of integrity and moral character
• A highly analytical approach, used in a wide range of responsibilities
• Hypothesis formation and data identification
• Presentation of results in consumable formats, including dynamic dashboards
• Common spreadsheet applications (e.g., Excel), including pivot tables and charting
• Knowledge of industry-specific measurement methods, such as customer lifetime value, propensity-to-buy, and propensity-to-churn
• Incorporating offline (e.g., point-of-sale) and external online (e.g., CRM) data into an online marketing campaign analysis
• Project planning and management
  • Ability to build relationships with non-marketing functions
• Superior written and verbal communication skills
• Ability to storyboard, write, design and deliver compelling presentations to senior leaders
• Strong relationship-building skills
• Excellent negotiation skills
• Ability to create 'constructive tension'
• Superior analytical and problem solving skills, financial background a plus
• Excellent project management skills
• Strong conceptual thinking skills
• Ability to thrive in a fast-paced, high-energy environment
• Knowledge of financial, accounting, and budgeting activities and analysis

We Offer Great Benefits:

Day-one comprehensive health, vision and dental coverage, PTO, tuition reimbursement and employer-matched retirement funds are just a few of the great benefits offered to eligible co-workers, including those working 48 hours or more per pay period!

We're bringing to life a healing ministry through compassionate care.

At Mercy, our supportive community will be behind you every step of your day, especially the tough ones. You will have opportunities to pioneer new models of care and transform the health care experience through advanced technology and innovative procedures. We're expanding to help our communities grow. Join us and be a part of it all.

What Makes You a Good Match for Mercy?

Compassion and professionalism go hand-in-hand with us. Having a positive outlook and a strong sense of advocacy is in perfect step with our mission and vision. We're also collaborative and unafraid to do a little extra to deliver excellent care - that's just part of our commitment. If that sounds like a good fit for you, we encourage you to apply.