Ada
Ada provides the automation layer that brings a true VIP experience to every customer and employee.
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Director Account Based Marketing (Remote) at Ada

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We’re Ada, a brand interaction platform that empowers brands to live up to their promises and have more—and more valuable—interactions with the people who love them. Our AI-powered platform has automated over 2.9 billion brand interactions for the world’s fastest growing enterprises, including Zoom, Facebook, and Shopify. In May 2021, we raised Series C funding of $130M by Spark Capital (early investors of Twitter, Slack, Snapchat), and officially became a global unicorn with a $1.2B valuation! 

The passion of our people and dedication to their craft continues to drive our dramatic global growth. 

Our work is rooted in authenticity, courage, empathy, and simplicity. We use these values to create a culture that encourages groundbreaking results, career progression, and community investment. You can learn more about the founding of our company here.

We are inspired every day by the opportunity to pioneer a new industry, and welcome those who want to join us.

We are looking for an experienced B2B SaaS Account Based Marketing Manager to set the company's account-based marketing (AMB) strategy and priorities and have ownership of the company's end-to-end marketing programs for our top enterprise accounts including demand generation, brand awareness, product marketing and sales enablement.

Reporting to the VP of Revenue Marketing, the ideal candidate is data-driven with a proven ability to drive engagement, pipeline generation and long-lasting relationships with enterprise accounts. You're a strong partner to the sales team, applying industry best practices and out-of-the-box thinking shorten time-to-close, making sales efforts more effective and driving revenue.

About You

  • Bachelor's degree in Marketing, Business Administration, or a relevant field
  • 4-6 years of experience in a marketing capacity within the SaaS space
  • 3+ years of proven track record of executing impactful ABM campaigns that drive measurable results towards sales pipeline within a B2B technology capacity.
  • Excellent storyteller, and a savvy digital & field marketer with good expertise in planning and executing Account Based Marketing (ABM) programs.
  • Experience working with sales teams.
  • Knowledge of marketing programs, content marketing and 'revenue cycle' demand generation
  • Experience with marketing tech tools (ie. HubSpot, Uberflip, Drift, Sendoso) to execute and track campaigns
  • A strong desire to deviate from the norm and bring new and innovative ideas to the table.
  • Well-developed interpersonal skills with an ability to get along with diverse personalities and to work comfortably in a hyper-growth environment.

Outcomes

  • Work strategically with sales leadership to accelerate pipeline velocity to advance key accounts to closed won
  • Grow the Account Based Marketing & Field Marketing team
  • Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals.
  • Develop and execute 1:1 & 1:Few account-based campaigns
  • Run multiple campaigns to unique cohorts of accounts that deliver cohesive prospect experiences from lead creation, account nurturing, and conversion working closely with the inbound teams (Digital, Email, Lifecycle marketing)
  • Work directly with Campaigns, Inbound, Product marketing & Brand to support the development of assets for campaigns such as social/display ads, emails, and landing pages
  • Understand and own the audience segmentation for ABM campaigns
  • Develop nurturing strategies and event follow-ups that drive meeting and opportunity conversion collaborating with internal teams
  • Lead account stand ups and campaign reviews with AEs, SDRs, and senior leadership
  • Plan and execute webinars and virtual roadshows with the event marketing team
  • Have a clear understanding of our products, personas, and segments and how our campaigns align to these audiences.
  • Track, measure, and report on all ABM activity based on Account KPIs and successes.
  • Manage budgets and report on campaign performance including leads generated, conversion rates, ROI, opportunities created and closed revenue.

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Benefits
• Competitive salary and generous stock option plan
• Unlimited vacation
• Wellness account
• Extended health coverage
• Dental/optical/travel insurance
• Life insurance
• Employee and family assistance plan

Perks
• Flexible work schedule
• Digital first, fully remote with WFH budget
• In-house social worker
• Paid parental leave for Canadian and U.S. residents
• Development opportunities

About Us
Ada is a rapidly growing digital first company in a thriving AI ecosystem. We optimize our communication, collaboration, and work ethic for the digital world instead of in-person. We are building the workplace of the future to build the customer experience of the future. With flexible working hours, together we'll determine a schedule that fits your style and the requirements of your role. 

We are backed by world-class investors, including Spark, Accel, FirstMark, Bessemer Venture Partners, and Version One. We provide our employees with competitive compensation, great health benefits, and ownership in our company.

Ada is an equal opportunity employer. In fact, diversity is what drives our success—it’s at the core of how we hire, communicate, and work. Like our platform, we are inclusive to all, and combine our diverse backgrounds, skill sets and thinking to build the best experiences for our clients and their customers.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • CircleCIFrameworks
    • FlaskFrameworks
    • JestFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • FigmaDesign
    • MiroDesign
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • Monday.comManagement
    • DocuSignCRM
    • HubSpotCRM
    • OutreachCRM
    • SalesforceCRM
    • AdaCRM
    • Constant ContactEmail
    • SendGridEmail
    • hubspotEmail
    • ZoomInfoLead Gen
    • HubspotLead Gen
    • 6senseLead Gen
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What are Ada Perks + Benefits

Ada Benefits Overview

Gravitate to your true self
We don’t expect you to be a different version of yourself at work. Come as you are, in your interview, in-person or on video. We want you to feel comfortable being your authentic self, with us.

Work anywhere
We’re proud of our digital-first, fully remote workplace. We use digital cues and signals to be attentive to each others’ diverse needs.

Take the time off you need
It’s that simple. There are no limits to having fun and recharging. When life throws you a curveball, we offer confidential support in addition to personal time off.

Love your work
So cliché, but when the love is strong, we all benefit. We recognize talent and hard work through weekly reviews, and celebrate successes in many ways.

Get paid to build
We understand how transparency in pay is important to care for yourself, family or community.

Culture
Volunteer in local community
Partners with Nonprofits
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Team workouts
Class pass workouts, option of some morning workouts with other Owners.
Mental Health Benefits
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within

An Insider's view of Ada

How would you describe the company’s work-life balance?

The work-life balance I have been able to strike at Ada while continuing to grow my career was not something I imagined possible. Benefits such as flexible time-off, access to Virtual healthcare, and an Employee Relations team have all been foundational to supporting me and my family.

Krystal

Manager, Enterprise Professional Services

What does your typical day look like?

Aside from a strong cup of Sumatra coffee and a walk with my dog, a typical day at Ada begins with reviewing my calendar and to-do items and outlining a strategy for the day’s work.

Next, I will post my daily standup notes asynchronously, on my team’s messaging channel, highlighting my goals for the day and noting any blockers I might be encounter

Eric

Senior Back End Developer, Engineering

What are some things you learned at the company?

Ada's culture of support & gratitude, rallying around each other on all levels, seeing each other as humans, and genuinely embracing change & growth makes us all successful. It has helped me grow & evolve faster than ever before. Ada has helped me learn how to counter my imposter syndrome.

Gary

Manager, Services Seller

What unique initiatives do you have that encourage innovation?

At Ada, we have a growth culture performance management philosophy that allows people to fail fast and fail forward. We promote a culture that encourages our Owners to try new things and break new ground. Innovation doesn’t come without taking risks.

Mike

CEO

How would you describe the company’s work-life balance?

The importance of wellness and health, I know that I'm am fully supported day in and day out at Ada, and am given the time off I need to make sure I can bring my whole self to my role!

Mike

Mathison

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