Digital Media Buyer

| Austin, TX
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AWL is looking for a media buyer with experience buying all types of digital media, with a particular focus on running direct-response display and native campaigns.  This is a hands-on role, and the ideal candidate is an analytical media buyer who can build, execute, and optimize display media buys programmatically within ad buying platforms.  We are looking for a self-starter with a strong background in large scale consumer acquisition and media buying analysis, ideally in the lead generation space.  This role will be responsible for establishing and scaling an overall direct-response display media program; owning programmatic advertising, paid social media, real-time bidding and programmatic buying, and display / social innovation strategy.  A critical eye for detail and a love for data analysis is a must.   

General Responsibilities:

  • Ideate, plan, execute, and optimize comprehensive display and native marketing strategies, media plans, and campaigns
  • Build, traffic, and launch campaigns within DSPs
  • Continuously monitor campaign performance and implement optimizations to maximize ROI, ensuring that KPIs and objectives are met both near and long term
  • Analyze daily performance to inform optimization and testing
  • Relentlessly focus on driving high-intent insurance consumers from digital marketing solutions
  • Innovate around new creative formats, technologies, tracking, and media formats
  • Ensure alignment of display and programmatic campaigns to customer goals

Requirements:

  • 4+ years of hands-on media buying, via direct publishers, ad networks, exchanges, and DSPs, ideally in the lead generation space
  • Experienced in managing programmatic and RTB campaigns and optimizing towards business goals
  • Working ad operations proficiency to traffic, QA, and troubleshoot ad tags / assets and campaign tracking / measurement
  • Broad understanding of the programmatic media and paid social landscape; ability to make targeting and tactical recommendations to accomplish various marketing goals
  • Well-versed in display marketing best practices and measurement
  • Proven experience profitably driving high-volume display customer acquisition
  • Experience with professional analytics tools and analysis methods
  • Robust analytical skills and ability to work with and analyze a large volume of complex data
  • Expertise with Microsoft Excel
  • Ability to manage multiple projects with intertwining deadlines while staying focused on the details
  • Extremely self-motivated with a strong work ethic
  • Ability to work independently as well as part of a team
  • Bachelor’s degree required
  • Position is based in Austin, TX

AWL (All Web Leads, Inc.) is one of the most successful customer acquisition marketing companies in the US.  Simply put, we help our customers acquire customers.  Today, we do this for the US insurance industry.  Our amazing team of over 500 talented and successful professionals uses Internet marketing to turn consumer interest in insurance products into policy sales for the world’s largest insurance carriers and more than 30,000 of their agents.   We are Austin-born and our growth from a 2-person startup in 2005 to a highly profitable business has been remarkable.  We are a tight-knit team with a fast paced, energetic, and entrepreneurial company culture that has been ranked a Best Places to Work in Austin for 2017, 2018 and 2019.  We provide competitive pay, outstanding benefits, and a fabulous, fun, collaborative environment that allows our people to be their best.

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Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • SqlLanguages
    • jQueryLibraries
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    • ASP.NETFrameworks
    • MongoDBDatabases
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    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MailgunEmail
    • MandrillEmail
    • Internal Lead GenLead Gen

An Insider's view of All Web Leads

What are some social events your company does?

Social events at AWL are awesome! Every year (before COVID) we have a Holiday party and super great summer out event. They are seriously a blast. The holiday party is my favorite because it gives you an opportunity to get dressed up and spend the evening celebrating the best time of the year and all the success of the company together.

Kathern

Account Executive III

How do you collaborate with other teams in the company?

In the 9 months I have worked at AWL I have been impressed with how well different departments collaborate together. This has been especially important as we have transitioned to 100% remote work during the COVID-19 pandemic. In-person training sessions for new employees became remote training sessions

Gregg

Technology Specialist Team Lead

How has your career grown since starting at the company?

I started in the Contact Center part-time and moved into a part-time Sales role quickly. Merit based promotions are the rule at AWL and I was promoted to full-time in Sales, then Sales Team Lead and I am have been the Senior Sales Team Lead for the past two years. Our Sales Team has grown and my career has grown with the team.

Karen

Senior Team Lead, Customer Acquisition

What makes someone successful on your team?

A person that will be successful on the team is someone that likes to dig deeper. The solutions aren't always as obvious as they seem. It's essential to ask other members of the team questions. They will usually go above and beyond to help you solve a problem. Also, it doesn't hurt to ask people outside of your team.

Patrick Jean

.Net Software Engineer

What are All Web Leads Perks + Benefits

All Web Leads Benefits Overview

AWL provides competitive pay and amazing benefits.

Culture
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Our dental plan covers $0 of expenses.
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Jeans and T shirts!
Company Outings
Parking
We offer employees Free on-site garage parking.
Fitness Subsidies
AWL reimburses employees $250 annually towards health and fitness.

Additional Perks + Benefits

Team and company outings (our parties are amazing). Financial and performance transparency (see firsthand how profitable we are). Experienced leadership (you'll be surrounded by people you can learn from). Competitive salaries (we like to attract and keep the best in Austin). Bonus plans (meet your goals and get rewarded). No-cost or low-cost employee medical plan (we want you to stay healthy). Gym reimbursement (just another way to stay healthy). Employee stock options (we're all in this together)

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