Xometry is the source for on-demand manufacturing, offering massive capacity, instant online quotes, fast lead times, and affordable pricing. Our global network of over 5,000 manufacturing facilities enables us to maintain consistently fast lead times while offering a broad array of capabilities includes CNC machining, injection molding, sheet metal fabrication, urethane casting, and a industry-leading 3D printing service. We have a diverse customer base, ranging from startups to Fortune 100 companies and can make anything from a single prototype to millions of parts. 

Digital Marketing Strategists at Thomas are the strategic decision makers for our Thomas Marketing Services (TMS) clients' full service marketing programs. Utilizing skills in marketing and project management, this role is instrumental in the successful execution of ever-evolving campaigns for B2B companies in the industrial/manufacturing sector. 

The Digital Marketing Strategist leads their clients’ campaigns, but also collaborates with clients’ internal stakeholders to maximize marketing efforts while reinforcing the client’s brand, digital presence, and voice. This role frequently leverages SEO, SEM, email, content development, social media, and paid advertising strategies for clients’ programs. Team members in the Strategist role work closely with a cross-departmental team of functional marketing experts and share ideas with other Strategists. This role reports directly to a team Account Manager. 

Responsibilities

• Ideate and manage the development, delivery, and execution of customized digital marketing efforts for clients that address sales, marketing and lead nurturing funnel goals
• Act as main customer contact for a $500k+ ARR book of clients
• Recommend and implement new ideas and innovations to improve each digital channel as well as customer account performance
• Set project timelines and milestones
• Organize, manage, and prioritize projects with cross-functional teams for deliverable creation
• Manage all CRM/database segmentation to accurately target audiences
• Provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics in monthly and annual reporting
• Manage campaign performance reports and share results across teams to ensure constant program evolution
• Partner closely with the sales team on project kickoffs, mid-program program revisions, and end-of-year data reviews

Requirements

• 2 - 3 years’ experience setting marketing strategy for B2B businesses
• Minimum 1 year of client-facing experience
• High proficiency with best practices for SEO, social media, email marketing, and blog writing
• Skilled at targeting specific goals, focused metrics and KPIs when setting strategy
• Experience with CRM (such as Hubspot, Salesforce) and website CMS (such WordPress) systems
• Stays in the know of new digital/media marketing techniques

Nice To Have

• B2B and/or industrial/manufacturing industry knowledge
• Agency experience
• Experience with SEO tools such as SEMRush, AHRefs
• Certifications for Hubspot (email, Inbound), Google Analytics, Google Ads, or project management
• Worked with Hubspot, WordPress websites, Basecamp or other project management software

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Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.