Digital Marketing Manager at Informa (Dallas, TX)

| Dallas-Fort Worth, TX
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Company Description

Informa is one of the world’s leading knowledge providers. We create and deliver highly specialized information through publishing, events, education, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organizations worldwide.

Informa Markets Division organizes transaction-oriented exhibitions and trade shows, which provide buyers and sellers across different industries and communities with a powerful platform to meet face to face, build relationships and conduct business. Informa has a portfolio of more than 200 Exhibitions, serving a number of core verticals including Waste, Infrastructure & Construction, Aviation and Health & Nutrition.

Informa’s Infrastructure & Construction produces events, digital media, and other B2B solutions serving the construction, architecture, self-storage, wastewater, waste management, cleaning, and other industries. Decision makers and other industry professionals rely on Infrastructure & Construction’ suite of dynamic products to source products, to establish business relationships, for professional development and certification, and to stay more in touch with their respective industries.

Job Description

WHAT'S EXCITING ABOUT THIS JOB & HOW YOU CAN MAKE AN IMPACT:

Your curiosity and sharp insights will help you pave the way in this newly created role within one of Informa Market’s most successful groups. Informa Markets’ Infrastructure & Construction group is seeking a full-time Digital Marketing Manager who will primarily oversee digital marketing activities for a specific group of events, media brands, and new product launches. You will provide our exhibition and online franchises with campaign support, digital strategy, deep analysis, and actionable programs that deliver critical insights into our audiences and business decisions.

You are accountable for:

  • Develop data-driven audience growth strategies that leverage both paid and organic acquisition channels, working with key stakeholders on defining priority channels, partners, and target audiences to drive database and subscriber growth
  • Set and track key performance metrics that align with business objectives; present and communicate progress against KPIs to key stakeholders on a regular basis
  • Plans and executes email marketing programs including segmentation, email setup, deployment, and reporting, using features including dynamic content and multi-step campaigns
  • Track progress and drive continuous improvement to acquisition funnels via analysis and optimization; identify and validate improvements through research, internal/external feedback, best practices, and various testing methodologies (e.g. A/B)
  • Analyze campaign performance and deliver actionable insights and recommendations to improve future performance, efficiency, and spend
  • Continuous website updates, including, but not limited to, tailored website experiences based on customer behavior, journey, technology, and demographics
  • Manages website and analytics, including monitoring traffic, sources, conversions, and KPIs
  • Work with brand managers and editorial to implement SEO strategies to foster organic site growth of event and media publishing sites
  • Support event brands in the setup and launch of their mobile app and customer referral programs with our preferred vendors
  • Establishes benchmarks across all digital campaigns to monitor campaign and performance
  • Travel to industry events as needed
  • Special projects as needed

Qualifications

What you bring to the team:

  • At least 4 years’ experience in audience/attendee acquisition, development, or growth roles with a heavy focus on digital
  • Bachelor’s degree in marketing/advertising or database management or equivalent work experience
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Previous experience of Eloqua or other automated marketing email platform
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Adobe Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
  • Previous experience in CMSs, Adobe Experience Manager and Drupal preferred
  • Excellent attention to detail and organizational skill required
  • Experience with Adobe Creative Suite (e.g. Photoshop, Illustrator) preferred
  • Project management skills: Capable of multi-tasking and managing several projects at a time
  • Excellent written and oral communication skills
  • Analytical mindset with numerical aptitude
  • Initiative, ambition, self-direction, problem solving and deep sense of curiosity

Additional Information

What we offer:

  • Competitive Compensation Package
  • Access to LinkedIn Learning and other development/training opportunities
  • Health and Wellness Benefits (medical, dental, vision)
  • 401k and Matching
  • Employee Stock Purchase Plan
  • Generous PTO policy
  • Work-life balance
  • Additional discounts through various partnerships

Informa is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, or national origin.

To be considered for one of Informa’s openings, please complete an online application at Informa.com or by clicking Apply.

What to learn more about Informa and what makes us a great company? Check out the links:

  • Why Informa: https://informa.com/talent/why-work-at-informa 
  • What we do: https://informa.com/about-us/what-we-do/
  • Informa.com: https://informa.com/
  • Informa Markets: https://careers.informa.com/informa-markets/vacancies.aspx

More Information on Informa
Informa operates in the Artificial Intelligence industry. Informa was founded in 1998. It has 3741 total employees. To see all 361 open jobs at Informa, click here.
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